In the era of information explosion, how can the FMCG industry gain our consumers' awareness of brand image? A common business practice is to use the appeal of celebrities to build an information bridge between brands and users.
However, in the past two years, there have been frequent star personnel collapse incidents in the entertainment industry, and cooperative brands have announced the termination of contracts. So nowadays, the brand has added more consideration to the choice of spokesperson, and the image of the star is consistent with the tonality of the brand, which is an important consideration for choosing a spokesperson.
The signing of a century-old confused contract with the famous Hong Kong film star Gu Tianle is a typical example. As we all know, Gu Tianle is a powerful star with zero scandals, 0 negative news and enthusiastic public welfare full of positive energy, and has been jokingly called "no one can hack his man except the sun" by netizens.
Gu Tianle's positive image allows fans to obtain product information at the same time, subjectively also develop a good feeling for the product, which is one of the reasons why many brands look for him as a spokesperson. Two years ago, Centennial Confused successfully signed a contract with Gu Tianle, passing on the brand proposition of "6:9 p.m. in the evening, a hundred years of confused wine", a sentence of "brothers, just :P Blue Chun" once set off a boom.
"Unremarkable" Gu Tianle, how many movies have been made
In today's era of national entertainment, a super idol may be born at any time, or even replaced, but Gu Tianle's status still stands.
When it comes to the labor models in the Hong Kong circle, the first in the row must be Gu Tianle. He is the president of the Federation of Hong Kong Filmmakers and the owner of the World One Film Company, but his passion is to be an actor. In a year, Gu Tianle was either filming or on the way to filming, and in 2019, he even set a record of six movies being released in theaters a year.
Although in 2020, after a full year of "gap period", in the first half of this year, the only two cinema film works to meet the audience. You know, before that, Gu Tianle was like this, such a long new film "gap period", or unique! However, don't worry about the next few days, Gu Tianle has accumulated 8 new films, which will be released one after another to meet the audience.
On November 12, "Mei Yanfang", starring Wang Dani and Gu Tianle, appeared on the big screen. This time he played Mei Yanfang's mentor and friend Liu Peiji. This biographical film was released and received a high score of 7.4 on Douban. There are also many netizens after watching the movie who have said that they can't help but break the defense! Even Gu Tianle was more blunt in an interview and said that he cried into tears during the shooting on the set.
In the following December, Gu Tianle will have "Assassination Storm" and "Anti-Corruption Storm 5" released one after another, both of which are also cooperated with Zhang Zhilin. Recently, Zhang Zhilin has also become popular with the popular variety show "Brother Who Cut Through Thorns". It is expected that it will also bring a lot of degrees to these two new films to be screened.
Unscheduled movies, Gu Tianle and "Tomorrow's War", "Wind Forest Volcano", "Sweeping Poison 3" and the film version of "Searching for Qin" and other stocks have not yet appeared, can't help but ask: How many movies did Gu Tianle make?
Although after the "silence" of 2020, in the second half of this year and next year, the 51-year-old film circle "labor model" Gu Tianle (born in 1970) will inevitably return strongly again with a number of new films made for decades and with dedication!
Gu Tianle's low-key and pragmatic way of dealing with the world is perfectly in line with the image of the liquor brand he endorses for a hundred years.
Decades of insistence on quality, so that the century-old mud has accumulated an excellent reputation, its soft taste, long aftertaste, smooth mouth of the strong aromatic liquor, the entrance is soft, delicate and mellow, the aftertaste is clean and dry sauce wine, so that the century-old mud in the market to harvest good results. At present, there are large-scale single brewing workshops and 10,000-ton winemaking bases in Guizhou Province with standardized scales in the liquor industry, and it is one of the landmark distilleries in Maotai Town, the capital of jiudu.
6:09 p.m., centennial mud wine
The brand proposition of "6:9 p.m. at night, a hundred years of confused wine" has always been " , ostensibly in the evening , drinking a sip of wine , but the real attitude of life transmitted and advocated is "work hard, but also in time to have fun". The life of the contemporary wage earner is almost two points and one line, most of the day is spent running and toiling for life, hoping that adults can free up a 6:9 time for themselves to return to freedom after being busy with running.
Whether it is to choose Gu Tianle endorsement, or "6 pm 9 pm", the original intention of the century-old confusion is to strive to present to consumers, the quality pursuit it adheres to and the attitude of life transmitted. We look forward to Gu Tianle and Centennial Confusion, and continue to have more surprises waiting for us in their respective fields, and we also look forward to more win-win situations in their future cooperation.