Source/Chief Reporter of Upstream News Liu Yong Intern Li Sinian
Editor/Su Airlines
Enterprises that were once known as the "first brand of Sichuan mooncakes" have now been liquidated.
On November 26, 2021, the manager of Sichuan Tianlun Sandalwood House Food Co., Ltd. (Sichuan Tianlun Sandalwood Building) will conduct the third public auction of the land, houses and other assets under the name of Sichuan Tianlun Sandalwood Building on the Taobao judicial auction network platform, with an appraisal price of 213 million yuan.
Previously, the asset had been auctioned twice for 213 million yuan and 171 million yuan, but the bid was evenly flown.
The upstream reporter learned that Sichuan Tianlun Food Group Co., Ltd. is operating normally.
The auction price is equivalent to 4.2% off the appraisal price
The assets of this auction are Sichuan Tianlun Sandalwood Building located on the north side of the Sima Avenue Extension Line in Linqiong Town, Qionglai City, Sichuan Province, with an area of 144371 square meters of land for industrial use and all the houses, structures, auxiliary facilities, machinery and equipment, greening, office furniture, etc.
The park is a functional area of Chengdu green food industry, with an appraisal price of 213.28 million yuan and a starting price of 102.37 million yuan, which is equivalent to 4.8% discount of the appraisal price and a deposit of 20.47 million yuan.
According to the announcement, the subject matter of this auction was actually occupied by the original lessee, Sichuan Tianlun Food Co., Ltd., and the manager has requested it to vacate through litigation procedures, and is in the process of execution, and once the bidder participates in the bidding, it is deemed that the bidder agrees and accepts the actual situation that the delivery time cannot be determined.
Upstream reporters learned that the asset was previously auctioned for 213 million yuan and 171 million yuan on November 1 and November 16 this year, but the bid was evenly flowed.
According to tianyancha data, Sichuan Tianlun Sandalwood Building was established on February 25, 2010, registered in No. 3 Nanjiang Road, Linqiong Town, Qionglai City, Chengdu, with a registered capital of 100 million yuan, Wu Yanqing accounted for 71%, the company is a dishonest company announced by the Supreme People's Court.
According to some information, on April 9, 2018, the Chengdu Intermediate People's Court of Sichuan Province ruled to accept the bankruptcy application of Sichuan Heli Steel Structure Co., Ltd. for Sichuan Tianlun Sandalwood Building.
The Qionglai Municipal People's Court of Sichuan Province (2018) Chuan 0183 No. 1-3 Civil Ruling declared bankruptcy, and the amount of non-objection claims that has been determined is more than 1.5 billion yuan, which is a bankruptcy liquidation auction.
Sichuan Tianlun Sandalwood Building was founded by Wu Yanqing
According to public reports, the founder of Tianlun Sandalwood Building is Wu Yanqing, born in 1962, and made his fortune in Zhangzhou, Fujian Province.
In 1988, Wu Yanqing opened the first food enterprise, Ganglong Food Co., Ltd., in the Nanjing area of Zhangzhou, Fujian Province. In 1992, a second factory was opened, Ganghua Food Co., Ltd. In 1997, the product was registered as "Tianlun" and the previous company was renamed Tianlun Food (Fujian) Co., Ltd.
In 1998, Tianlun Food (Chengdu) Co., Ltd. was born, mainly engaged in mooncakes and rice dumplings. In 2002, Tianlun opened the Tianlun MG Pastry Chain Cake House in the main street of Chengdu, and the Tianlun brand became a household name in Chengdu.
In 2009, the company invested 10 million yuan to register and establish Sichuan Tianlun Sandalwood House Food Co., Ltd., positioned as the "central kitchen" of the people and creating the "nutritious breakfast project" of the people. The company's production base is located in Linqiao Industrial Park, Qionglai City, Chengdu, with a total investment of 420 million yuan, covering an area of more than 220 acres, construction began in early 2010, and was officially put into production in March 2014.
Tianyancha APP shows that the registered capital of Tianlun Sandalwood Lou Food increased to 100 million yuan.
In 2010, the company established Chengdu Tiantan Real Estate Co., Ltd. in Qionglai. In 2011, Tiantan Real Estate developed and built Qionglai's first five-star hotel "Tianlun Sandalwood Hotel", with a total investment of 450 million yuan.
In 2012, Sichuan Tianlun Group Co., Ltd. was established, under the jurisdiction of Tianlun Sandalwood Lou Food, Chengdu Tiantan Real Estate Co., Ltd., Sichuan Tianlun Sandalwood House Enterprise Management Co., Ltd., Sichuan Tianlun Sandalwood Building E-commerce Co., Ltd., Sichuan Kinderly Trade Co., Ltd., Qionglai City Sandalwood House Commercial Management Co., Ltd.
Tianlun Group has developed into one of the top ten enterprises in Sichuan famous brand and national cake, and Tianlun is known as "the first brand of local mooncake in Sichuan". At that time, the average annual sales of Tianlun mooncakes was about 100 million yuan.
However, in 2009, the rapid expansion buried hidden dangers, the total investment of the two major sectors of quick-frozen food and hotel exceeded 900 million yuan, the capital chain was tense since 2014, and its own property of Dading Century in its high-tech zone and the five-star hotel in Qionglai have been mortgaged, and finally the glory of Tianlun Group is no longer brilliant.
In 2017, the trademark was auctioned for 21 million yuan
The upstream news reporter learned that from September 4, 2017 to September 5, 2017, the Qionglai Municipal People's Court of Sichuan Province auctioned the first auction of the exclusive right to use the trademarks of Sichuan Tianlun Sandalwood Lou Food Co., Ltd. (a total of 12) on the Ali judicial auction platform, with an appraisal price of 30 million yuan and a starting price of 21 million yuan, and 12 trademarks including Sandalwood Building, Tianlun Mingjue, Tianlun, Tianlun Garden, etc., which were used for tea, rice dumplings, mooncakes, biscuits, bread, pastries, cakes, sugar points (pastries), sugar, cereal products and other fields. The two buyers each paid a deposit of 4 million yuan to enter the market, and in the end, the natural person Zheng Tianli bid once through the bidding number T6041, and won it at a starting price of 21 million yuan.
Sichuan Tianlun Food Group Co., Ltd. is operating normally
The upstream news reporter learned that Sichuan Tianlun Food Group Co., Ltd. (Tianlun Food Group) is operating normally, and its subsidiary has Sichuan Tianlun Food Co., Ltd. According to the news on the website of Tianlun Food Group, on May 13, 2021, the Tianlun Food 2021 Mid-Autumn Mooncake Merchants Association was held in Tianlun Group. More than 100 dealer customer representatives from all over the world gathered in Tianlun to attend the annual Tianlun Mooncake Group Buying Event. Before the meeting began, Tang Xuanli, chairman of Tianlun Group, summarized the sales situation of the Mid-Autumn Festival in recent years.
According to Tianyancha data, Sichuan Tianlun Food Group Co., Ltd. was established on May 26, 2015, the legal representative Chen Lifang, registered address of Chengdu Longquanyi District, Chengdu, Jackie Chan Avenue Section 2, No. 888 B3 Liansen Commercial Building, registered capital of 300 million yuan, Shifang Liangcang Group Co., Ltd. holds 55% of the equity, Zhongliansen Investment and Development Co., Ltd. holds 45% of the equity, the final actual controller is Tang Xuanli.
Sichuan Tianlun Sandalwood Building was a historical shareholder of Sichuan Tianlun Food Group Co., Ltd.