On April 24th, the final of the first phase of the 3rd King of Glory National Competition in North China landed at Beijing Longfu Cultural Center. A backdrop wall wrapped in brick and wood tiles surrounds the arena, and rows of lanterns hang under the canopy, which, together with the large screen in the center, make the scene look both traditional and trendy.
In a conspicuous position outside the stage, a marching token is displayed, which is from the hand of yang Xiaoya, a non-hereditary heir. Borrowing the "Tiger Symbol" to express the meaning of the expedition, the symbols of the five positions in the team are printed on the five brooches, implying the five players in the team, and the traditional mortise and mortise structure is borrowed to evenly embed the five brooches on the token to convey the unity of the team.
From the scene of the event and this token, to the e-sports culture and the Longfu Temple that witnessed the changes in Beijing, traditional culture and e-sports culture are skillfully integrated.
This is an attempt at the national competition of "Glory of Kings" and an attempt at Beijing's urban culture.
There are a thousand Hamlets in the eyes of a thousand readers, and Beijing is also a thousand faces. In the eyes of Chen Duan of the Central University of Finance and Economics, Beijing is a political center and economic center with a leading role; in li Yuanyuan's eyes, Beijing is a capital of intangible cultural heritage and culture.
With the help of e-sports Beijing 2021, a platform for the exchange of ideas and cultures, Li Yuanyuan unveiled another corner of the future e-sports landscape in Beijing.
In fact, as one of the founders of the intangible cultural heritage studio PLUS, Li Yuanyuan and many non-genetic inheritors have been looking for what form the traditional culture represented by the intangible cultural heritage should survive in the new era.
Encounters with games and esports were a coincidence.
Li Yuanyuan recalled that because of age and other issues, most people in the intangible cultural heritage industry were not optimistic about the cooperation between intangible cultural heritage and games and e-sports at the beginning. But in Li Yuanyuan's view, only after trying, can we understand the true face of games and e-sports, and only then can we know whether those stereotypes are true or just misunderstood.
Most importantly, when the non-genetic heirs have skills and traditional culture in their hands, and esports and games have young people in their hands, this gives her the most important reason to try.
In her narration, the first combination of intangible cultural heritage and games began in 2018 with a tentative cooperation with the famous film and television drama "Yanxi Raiders" game of the same name.
The most difficult problem to solve in this cooperation is how this IP is derived. As a non-hereditary heir, Li Yuanyuan thought of the "Eight Absolutes of Yanjing". To this end, she extracted the identity of the heroine Wei Yongluo embroidered lady, and then continued the court theme to Beijing's "Yanjing Eight Perfections", which happened to be a skill that had been passed down from the court.
After fixing this idea, Li Yuanyuan contacted a series of non-genetic inheritors, through their authorization and guidance, and finally in the game, some intangible cultural heritage achievements were not only displayed, but the corresponding intangible cultural heritage skills were also cleverly integrated in the gameplay. As the deputy director of the International Cultural Trade Service Center of the National Foreign Cultural Trade Base (Beijing), this cooperation reminds her of some intangible cultural heritage exhibitions in the past. In the digital space, she sees new possibilities.
At the beginning of the esports Beijing 2021 speech, Li Yuanyuan took the lead in mentioning the concept of beauty. This raises a central question, which is whether young people can feel the beauty of intangible cultural heritage. In fact, the answer is hidden in daily life.
In the game "Glory of the King", traditional cultural elements such as Garden Horror, Overlord Farewell, Sichuan Drama Face Change, Lion Dance and other traditional cultural elements have been used on the skin in the game, and have also become cross-border cooperation that is widely praised by players. As Li Yuanyuan mentioned: "It is not that young people do not feel the beauty of traditional culture, but they lack the scenes of display and the appropriate way of communication. ”
Games and e-sports can provide both, so that traditional culture can have one more channel for young people to feel in addition to "stereotypical teaching".
At the sixth anniversary celebration just held by Glory of kings, Glory of Kings cooperated with the China Academy of Arts to launch the anniversary-limited skin "Alpine Flowing Water", which symbolizes that the cross-border integration of e-sports culture and traditional culture is becoming more and more mature.
Li Yuanyuan mentioned that Lin Chen, a researcher at the China Academy of Arts and a representative inheritor of the national intangible cultural heritage guqin art, personally played and dubbed the skin; the scene design of the animation in the field was completed under the guidance of Liu Bo, a national first-class artist and doctoral supervisor of the China Academy of Arts.
Non-genetic inheritors provide elements of traditional culture and grasp the essence of traditional culture, while the makers of the game are responsible for presenting it in a virtual scene.
The playing skills, production skills and related traditional cultural knowledge of the guqin are cleverly placed in a virtual scene with skin as the core, which constantly nourishes the vast number of young people.
Despite interviews describing the hardships of the process, communication based on equality and understanding is breaking down the barriers that should not exist between traditional culture and young people, and the case itself points to Beijing's unique advantages in developing e-sports.
"Beijing is a cultural capital with rich cultural treasures waiting to be excavated. Even if we can build a mature business model for the intangible cultural heritage industry through the new expression of traditional culture, cultural assets will flow and produce economic benefits on both sides of reciprocity. ”
"I think it's a sign of business for good."
At the same time, taking Shougang as an example, Li Yuanyuan mentioned that there are also many parks in Beijing. New content that combines traditional culture and esports can effectively empower these parks, bringing them to life while also aligning with the current trend towards immersive experiences.
Finally, when talking about the possible future development direction of e-sports, as Li Yuanyuan showed in her speech, she mentioned that using the extensive influence of e-sports and games on young people, telling Chinese stories, doing a good job of Chinese content, and popularizing Chinese aesthetics are the directions that operators of e-sports and games should think about later, and also contain a broad space.
In order to support the development of e-sports, Beijing Haidian District has issued an e-sports industry support policy for the development of the digital culture industry, which will support the settlement of leading game companies and clubs with great international influence. Support the settlement of domestic first-class game research and development enterprises, and give 5 million yuan of subsidies to enterprises staying in the Haidian digital culture industry agglomeration area; support the development of high-quality original games rich in the connotation of China's excellent traditional culture, have great influence on the industry or are selected as major e-sports games, support the amount of 10 million yuan, and also have corresponding support amounts released in terms of supporting the construction of e-sports venues, event holding, talent support, etc.
Beijing Zhongguancun Xisanqi Digital Culture Industrial Park, located at No. 50, West Sanqi Building Materials City West Road, Haidian, Beijing, is an industrial park with e-sports as the core theme.
At present, the park is attracting investment, welcoming upstream and downstream enterprises of e-sports digital culture to visit the park, jointly giving full play to the advantages of Haidian scientific and technological innovation, strengthening R&D investment and talent support, and promoting the high-quality development of Haidian's digital culture industry.
At the same time, the park intends to provide a shared office area and an "incubator" platform for small and micro enterprises for small and micro enterprises, so that small and micro enterprises can devote themselves to research and development, breakthrough and innovation under the condition of low operating costs, achieve self-breakthrough as soon as possible, and continue to provide assistance for the subsequent financing development of enterprises. Co-working and "incubators" are implemented in accordance with the standards of one, two and three, and through screening, enterprises that meet the format of the park and have development potential are implemented in accordance with the standards of free rent in the first year, half-price rent in the second year, and financing expansion or withdrawal from the platform in the third year.
In the future, with the rapid development of e-sports regionalization, there will be more and more "e-sports capitals" rising in the East. Pay attention to the public account of Zhongguancun Xisanqi Digital Culture Industrial Park to learn more about e-sports.