Mr. Zhang and Ms. Wu in Chongqing opened a pancake shop, and in just one year they earned 1.8 million yuan and realized their own wealth accumulation, so how did they do it?
Mr. Zhang is an ordinary civil servant, although the monthly salary is not high, but fortunately the work intensity is not very large, originally he did not have any pursuit, just want to keep this way to mix on the line, but his wife, Ms. Wu wants to make a lot of money.
Ms. Wu works in a jewelry store, her cultural level is not high, so basically every day to spend a lot of thoughts on some trivial things, what she wants most is to make money, make a lot of money, usually Mr. Zhang goes out shopping with her, she always has to buy those very expensive things, whether it is jewelry or clothes, bags, etc., to be honest, if it is not a person who knows the goods, she can't tell the real thing and the fake, but Ms. Wu doesn't think so, she hopes that she can wear gold and silver.
The couple has a child, in primary school, usually all kinds of cram classes are on, you can imagine how much pressure Mr. Zhang has, the pressure of car loans and mortgages at home, the pressure of children and wives, and the pressure of leaders in the company.
In fact, for Mr. Zhang, the thing he can't accept the most is that his wife usually says in his ear how other men are, he also has his own dignity, although he did not say it explicitly, but his heart is very uncomfortable.
Later Mr. Zhang also really can't stand it, just a friend transferred the store, so he and his wife took over the store, at first he wanted to open a brine restaurant, after all, the business of the brine restaurant is still good, and then Ms. Wu's mother said that she could open a pancake shop, just before she did it, so finally the couple opened a pancake shop.
To be honest, doing business is not a simple thing, and although it is easy to invest money, it is not easy to run and make money for a long time.
Not to mention the long-term operation, three months after the pancake shop opened, the business will not work, the couple does not know how to engage in marketing activities, although the pancake shop is newly opened, but many consumers have no idea, you can imagine how bad they are doing.
Later they came to me, hoping that I could give them some help, since they came to the door, of course, I also have to provide help as much as I can, and after using the marketing plan I formulated, their business has finally improved, the number of customers in the pancake shop has increased significantly, and the fame and popularity have also increased tremendously.
See here, there must be a lot of friends to ask, what kind of marketing program I provide to them, let me briefly introduce it to you.
Of course, the activity (industry) cases cited here are only a few ways to do it, and there are more strategies and "routines" in my column about physical store operations, if you are interested, you can click to watch and recharge yourself.
[1] Buy pancakes and send red envelopes
In order to attract consumers to the greatest extent, I let the pancake shop carry out a very preferential activity, that is, as long as the customer comes to the pancake shop to consume, I will give a red packet, the amount of the red packet varies, but even the minimum is half of the customer's consumption amount.
As soon as this activity was launched, it immediately attracted a large number of customers, and consumers were very shrewd, and as soon as they heard that there was a bargain, they immediately rushed out.
With the increasing number of customers, the popularity and fame of the pancake shop naturally increased, and soon became the local "business card", and it is precisely because of this that the pancake shop can achieve such a huge profit, earning 1.8 million in only one year.
Many friends may be very confused when they see this, if it looks like this, can the pancake shop really make a lot of money? Of course, as long as you know the routine, everyone will definitely understand.
[1] Half of the red envelopes are the consumption quota
In order to control the cost, the pancake shop stipulates that customers need to spend 10 yuan to apply for membership to enjoy this benefit, most customers are buying, after all, only 10 yuan, and after becoming a member, customers can get red envelopes when they spend in the pancake shop, but in fact, the amount of this red envelope is basically the same as the amount of customer consumption, and half of it is a consumption quota.
The meaning of the consumption quota is that every time the customer comes to consume, 20% of it will be deducted directly from the consumption quota, in fact, it is a 20% discount for the customer, of course, the other half is cash, but because the cost of pancakes is very low, so the pancake shop is still a small profit.
[2] Cooperate with real estate agents
The customer group to the pancake shop is very rich, of course, there are many housing needs, so the pancake shop can cooperate with the real estate agent to provide them with a position, as long as the transaction is reached, then the pancake shop will charge a 5% commission, so that in fact, the commission earned by the pancake shop in a month is also quite a lot, and it is zero cost.
The idea is not right, how you play is a loss of money. If you are not good at doing business now, it is recommended that you take a look at it and learn more about how others play.
So no matter what you're doing, you can also engage in a similar campaign, or find a marketing plan that suits you better in the column below.
If you are having difficulty operating now, if you lack customers, if your products cannot be sold, you may wish to look for a suitable industry in the column to see how smart people do business.