The fact that the Staples Center in Los Angeles is about to change its name has sparked heated discussions in the media and fans. Today Lakers head coach Flak Vogel responded about the matter: "It's very uncomfortable. Lakers fans, as well as true sports fans, obviously know that the building is called staples Center. We understand the disappointment of the fans, but that's the way the world is. ”
The Los Angeles Clippers also host staples the Staples Center, and despite the Clippers' imminent move out of the area, they still feel affectionate about the name Staples Center. Clippers forward Paul George expressed his opinion after the game against the San Antonio Spurs: "It's a bit strange, I grew up it has always been called Staples, it is a place to play, although it is still the same place, but the name change seems to erase a piece of history here. ”
Reggie Jackson felt the same way. As he left the arena at the end of the game, Reggie Jackson pulled out his phone and photographed signs in the Corridor Restaps Center. To him, staples Center was like home. Change is coming, and he wants to preserve the familiar grass and trees in the stadium.
"It's a very surprising thing to me, I would be one of those people who still call this arena Staples out of habit and nostalgia, and I always thought it was Staples." Reggie Jackson said.
But no matter how reluctant the fan audience is and how uncomfortable the players feel, the venue's parent company, AEG, has reached a 20-year total naming sponsorship fee of $700 million with crypto networks, and the fans' opinions are no bigger than this money.
In December 1997, staple, then a booming office supplies giant, paid $100 million for a 10-year initial naming right. At the time, large complexes like the gymnasium had just been developed, and Beckman was the company's chief financial officer. At the time, he said, the value of the title was not so certain.
"When we sold the naming rights to this arena, no one knew what it would look like in the future. Today's downtown is also very different from the downtown of the past. Beckman said.
After more than two decades of development, staples center has long become an important landmark in the United States and even the world, and the surrounding environment and residences cannot be the same as in the past. In 2009, Staples signed a permanent naming agreement with AEG, but a decade later AEG bought back the naming rights, the amount of which has not been disclosed. The sudden outbreak of covid-19 caused AEG to suspend the search for new sponsors, but in the late summer of this year, the two sides reached an agreement after the encryption network began a dialogue with them.