If it were not for the recent two consecutive months of official sales, and all over 5,000 vehicles, many car friends may be the same as the car review network, almost forgot that there is a car brand called "Weima". Once upon a time, this was also a dark horse in the new car-making force, but the follow-up was weak, until now, the model has been on the market for four years, but it still has not broken through the cumulative sales mark of 100,000, and this small goal is only its original 2019 full-year delivery target. At the current rate, WM expects to break through to a cumulative delivery of 100,000 vehicles only next year, and this target is exactly 3 years late.
Weima cars are a rare one
In September and October, WM Motors's "rare" official announcement of sales, and has been avoiding talking about sales before, the interpretation of the outside world is the quiet period of the preparation stage of the science and technology innovation board, then the current external announcement of sales, is the science and technology board listing plan changed? It is not known at this time. In short, it looks more like the previous bad grades, home from school without saying anything, these two exams barely passed, before daring to tell parents. However, with the delivery of 5025 units in October, it is quick to officially announce a sun, which shows that the days of WM Motors in the past two years are a bit bitter, and it must be supported to show everyone.
This sales volume ranked fourth in the new force car companies, after Xiaopeng, Ideal, Nezha Car, higher than the production line adjustment of Weilai Automobile, barely counted as the head of the second-tier brand, but do not know after the golden nine silver ten, will be beaten back to the original shape, do not know how many of these sales were sold to Hainan to do car rental business, but how big the internal and external challenges, WM people themselves have a number. Once one of the new forces troika, now can only occasionally squeeze into the top five, others have delivered a total of more than 100,000, monthly delivery exceeded 10,000, Weima is still desperate for 5,000 units, can be described as bitter.
Weima is not short of money
Shen Hui, the founder of WM Motor, is an old auto person, so after starting a business independently from Geely, he has been favored by some capital circles, even including Baidu, which can be described as a company with strong financing capabilities in the new forces. However, Nezha Automobile's current achievements make Weima not at all the same day.
Last month, WM Motors officially announced that it is expected to complete the D1 round of financing, with a amount of more than 300 million US dollars, and the two major institutions leading the investment are from Hong Kong, one is PCCW, which regretted selling Tencent shares, and the other is Shun Tak Group, which is li ka-shing family business and Ho Hung-sun family business, but the reason for choosing to invest in WM Motor at this stage has not been disclosed, and it is not known whether Hong Kong people can't grab other good car-making projects. In addition, WM Motors also officially announced that it is expected to complete the D2 round of financing subsequently, whether it can be successfully delivered, it is still unknown, but it is known that the total financing amount of the D series disclosure is 500 million US dollars. Coupled with more than 10 rounds of financing before, it has accumulated about 35 billion yuan, so Weima gives people the feeling that there is basically no shortage of money, and Shen Hui has never had the kind of hard life of Li Bin. There are only two problems that the car review network has not understood: first, why is so much money, WM car sales are still so backward; second, why is it so backward, and capital favor. Is it because WM Motors has tried its best to break through to 5,000 vehicles per month in the past two months? Or 35 billion yuan, about 80,000 cars have been built?
Weima "high-ranking officials"
Weima is not selling well, is it a lack of talent? It should not be, because Weima is rich in "high-ranking officials". In addition to the general corporate CEO, operation officer, financial officer, technical officer, WM Motor also has chief strategy officer Mai Zhichao, chief growth officer Wang Xin, as well as the departed chief retail officer Qi Liren and its successor Tang Junying, the chief brand officer Shi Haohui who has left and sued WM, and the departing co-founder and chief travel officer Lu Bin...
It is reasonable to say that there are at least three kinds of officials who give Shen Hui "horse breeding", especially those who "sell horses", and there is certainly no shortage of talents. So why is it gradually drifting away from the new mainstream car-making forces? Is the car not working? Or can't the people who sell cars? It's not like shareholders who give so much money.
Write at the end
Shen Hui has the ability, Weima is not short of money, or to hurry up to build a car that can sell good, find someone who can sell well, what growth officer, brand official, retail official, are not as good as a good seller, don't do "psychological construction" for yourself anymore, thinking that you are still playing the first half, wake up, and then go on, the second half you can't play.
This article is the original of "Car Review Network", author: Liu Danyan, editor: Tian Miao, without permission may not be reproduced. Pay attention to the "car review network" and focus on in-depth reporting of the automotive industry.
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