Victims of major cases live streaming goods suspected of "consumer love"
"Thailand falling off a cliff pregnant woman case" The party Wang Nuannuan frankly said that he was most afraid of hearing "you are so difficult, let's buy something"
On the day of Double Eleven, Zhang Baogang, the younger son of Zhang Yuhuan, brought goods on Douyin Live. His Douyin account name is "Son of Zhang Yuhuan, a party who has been wronged for 27 years", and his fans are 581,000. His father, Zhang Yuhuan, also opened a douyin number, and around double eleven, he sold household items such as thermos cups and plastic wrap to netizens. Because of the live broadcast with goods, father and son have been questioned by "consuming fans and consuming love".
Live streaming with goods
They were victims of major cases
After the double eleven, Zhang Yuhuan is very idle these days, after the live broadcast with goods, he is not busy with the delivery, walking in the community to exercise has become his daily appearance. "Selling badly", Zhang Baogang, the younger son who lives with Zhang Yuhuan, admitted frankly that on the day of the double eleven, he sold Gannan navel oranges live, and there were only three or four hundred people in the live broadcast room, which was more than half less than usual, and sales naturally declined.
On October 24, 1993, the bodies of two missing young children in Zhangjia Village were found in a reservoir near the village, and Zhang Yuhuan was identified as a "homicide suspect." After two appeals, the Jiangxi Provincial High Court upheld the Nanchang Intermediate People's Court's original judgment in 2001 and sentenced Zhang Yuhuan to a suspended death. On August 4, 2020, the Jiangxi Provincial High People's Court publicly pronounced a verdict in accordance with law on the retrial of the original defendant Zhang Yuhuan's intentional homicide, revoked the original judgment, and declared Zhang Yuhuan innocent.
Around Double Eleven, Zhang Yuhuan also launched several videos with goods, in which he wore flower glasses and looked like a retired teacher. Zhang Baogang said that the daily necessities recommended by his father, such as insoles, thermos cups and plastic wrap, have not sold a few.
This is the first double eleven after the father and son opened a live broadcast together, and the sales situation is not optimistic. Zhang Baogang analyzed that it is mainly because during the Double Eleven period, they are the world of big platforms and big anchors, and these large companies have sucked away the fan traffic through various activities. "Usually it's better, big anchors don't engage in activities, we small anchors are relatively inexpensive, maybe everyone will choose." On large-scale e-commerce promotion days, the fans of big anchors can grow from tens of thousands to hundreds of thousands or even millions, and we simply can't grab it with others. ”
Zhang Yuhuan, who has entered old age, is not very good at expressing his ideas, but through live streaming, he has also found his own value positioning.
Zhang Baogang said that when his father was just acquitted, he once sighed and told his two sons that "he is a waste, and he can't do anything." At that time, his father would not use a smart phone, would not go online, and the family advised him to buy an elderly mobile phone for his father, and Zhang Baogang resolutely opposed it. He feels that smart phones and the Internet have become indispensable tools for modern people in society, and through mobile phone fathers can see a lot of news and learn more about the outside world. So, he bought his father a smartphone, taught him how to use it, and signed up for a social account.
After Zhang Yuhuan was acquitted, he kept thinking about going to work and wanted to be a security guard or cleaner. But Zhang Baogang felt that it was too hard, his father had been detained for so long, his body and mind had suffered a lot of pain, and he had to be restricted from going to work, so he would not live well. Zhang Baogang advised his father that there are many ways to make a living in society now. Zhang Baogang himself was trying to live stream the goods before, so he pulled his father to do it together, directed his father, and shot the video over and over again until both of them were satisfied.
Slowly, Zhang Yuhuan's live streaming with goods has paid off, and the income has a slight balance in addition to meeting living expenses. In the non-carrying videos he shared on Douyin, he always behaved very leisurely. Some netizens left a message saying: "We are all happy to see that your mental state is so good." ”
Encounter cyberbullying
Always questioned about "exchanging love for money"
"Thai cliff pregnant woman case" party Wang Nuannuan also experienced the helplessness of the double eleven when she was live streaming with goods, and her sales of live broadcast goods on Douyin also fell back than usual, "Now many stars have joined the ranks of live streaming with goods, they are very well-known, they have their own fan groups, and there are teams behind them, there are special companies to promote operations, we can't compare with these big anchors, through live streaming with goods can earn thousands of dollars to support their families." Until this year's Double Eleven, there were still people in Wang Nuannuan's live broadcast room accusing her of "using love to accumulate wealth." In this regard, Wang Nuannuan can ignore it on the surface, but in his heart he cannot completely let go.
Wang Nuannuan felt that he did not reach out to beg, did not cry and cry for sympathy, but only exchanged his own labor for value, why did someone have been exerting online violence on her since the beginning of her live broadcast? She also admitted that "embarking on the road of live streaming with goods is a helpless move." On June 9, 2019, she fell from a cliff in Ubon Pak Dhan National Park in Thailand, a day that changed her fate. Her husband was identified as a suspect in the deliberate murder and she suffered serious physical injuries that she still needs to use in a wheelchair to this day. The physical and mental injuries made her lose the ability to participate in outdoor or manual labor. For more than two years, she has been recuperating from her wounds while she has been busy with cases in Thailand. The first trial sentenced the defendant Yu Moudong to life imprisonment, and then appealed, the case may have to go through the second or even third trial, the final judgment is far away, and the compensation cannot be expected. For this case, Wang Nuannuan has spent millions.
Under the pressure of both economy and body, Wang Nuannuan used his previous channel advantages of Sino-Thai trade to do live streaming, "I can't always live in the shadow of the past, I want to start over, I want to live independently." ”
In the process of live streaming with goods, Wang Nuannuan is most afraid of hearing words such as "you are not easy, let's buy something". As long as she sees someone saying this, she will persuade fans to consume rationally. "If you really need it, then you buy it, and if you don't need it, don't buy it." It is not easy for everyone to make money, especially middle-aged people have old and young, and there is no some savings when they encounter unexpected situations, and the cost is immeasurable. ”
In this way, Zhang Yuhuan father and son also said, Zhang Baogang described himself as actually a "commissary", he said: "We are a sales, in fact, with the fruit shop, the daily grocery store, you need some household goods to buy, I am doing business, not begging." If you buy it, if you like it, come back, and if you don't like it, you will return it. And you can come to our platform to like us, support us, look at our lives, we are already very happy. ”
Because of the fear that netizens have a "sense of being wrapped up" when consuming, whether it is Zhang Yuhuan's father and son or Wang Nuannuan, most of the goods they live-stream with goods choose daily necessities, such as paper towels, laundry detergent, plastic wrap, etc. They feel that this kind of thing can be used by every household, and it will not be wasted when they are bought. And even if this kind of daily necessities are sold for no more than 100 yuan, they personally select them and check for the fans.
Wang Nuannuan sometimes sells goods with a commission of only 1%, which means that selling a single will also make 1 cent. She did not use this as a tool to get rich overnight, but only relied on live streaming to maintain her daily life. But even so, it is still plagued by online violence from time to time.
The original intention is unchanged
Share a positive attitude towards life
Previously, Shen Junliang, the father of 15 years of searching for a son, also tried to live stream the goods, he was afraid that the things sold were not good, and every time he selected the products, he called his wife and children to carefully consider together, and the price was even more than three, afraid that the price he sold was higher than that of others.
Once, because he saw that a product was priced higher than other e-commerce platforms, Shen Junliang refunded the buyer's money and had a big fight with the supplier, and simply gave up the live broadcast with the goods. He did this because he was worried that someone would point fingers behind his back and say that he was "exchanging love for money."
After Shen Junliang gave up the live broadcast with goods, he became a substitute driver, staying up late every day until late at night, and the money earned was just enough for the daily expenses of a family of five. The hundreds of thousands of foreign debts that Kexunzi had owed for 15 years still overwhelmed him.
This summer he was diagnosed with some minor heart problems, doctors advised him not to stay up late, he temporarily interrupted the driving work. During this period, Shen Junliang also thought about re-streaming the goods, after all, this is more suitable for the current situation, but he thought and thought, or did not have the courage to do it.
Whether to live stream the goods has become a choice that many victims of major cases face after starting their lives again. For Wang Nuannuan, who had trade experience before the accident, live streaming with goods is just a form of consumption under the Internet form, she does not want to let live streaming goods completely fill her account, which will change the original intention of establishing social accounts, and more than half of her content in the Douyin number is still to share her positive attitude towards life after "the great difficulty does not die".
She said that she found that many middle-aged women actually have a lot of conflicts in family, career and social roles, everyone is under a lot of pressure, life is not satisfactory, she wants to share her own feelings, can give you some experience and strength.
Whether they bring goods or not, Wang Nuannuan and Shen Junliang still hope to use their accounts to convey some positive information and help those who are in deep trouble like their former selves.
This edition / Reporter Zhang Ziyuan Coordinator / Bai Long
Source: Beijing Youth Daily