Some Prefaces: The rose seems to be involved in all our important occasions about love, it is about love, peace, friendship, courage and self-image. A bouquet of roses and a beautiful dress can bring us pleasure.
As early as the seventh century BC, the rose was named "After the Flower" by the Greek poetess Sapho. Its rich gestures and delightful frets have inspired countless poems, films, and paintings. Whether it's subtlety in waiting to be released or delicate when in full bloom, roses are the muse of countless fashion designers.
However, unlike most designers, ROSEOCEAN broke the norm and rebelliously chose black and white as the main color, integrating romantic care into every design detail, interweaving a unique sea of black and white roses, encouraging people to bravely love life.
Full of silk tulle and architecturally clean deconstructed silhouettes, feminine lace suits, high-grade hand-beaded deconstructed corsets and sweatshirts, all the contrasting mix-and-match convey ROSEOCEAN's pioneering and romantic design concept.
Zhao Shiwei Vivi
Brand master designer and partner;
Graduated from Beijing Institute of Fashion, majoring in fashion design;
Tsinghua Academy of Fine Arts & Politecnico di Milano Double Master's Degree;
The graduation project has obtained excellent master's degree results at the college level;
His work was published in the Net-a-Porter electronic magazine during his time at the university level;
Winner of the YKK Global Gold & AOF Master Program Scholarship Award at the 2020 American Fashion Art Competition.
Hu Jiamu
Brand Partner
Graduated from the University of Massachusetts Boston;
Graduated from Northeastern University with a master's degree;
We have invested in technology, esports, fashion and other industries.
ROSEOCEAN was founded in 2021 and was featured at London Fashion Week with its first release of the first season of "IN THE MELT".
For Vivi, who dreamed of becoming a fashion designer since childhood, being one of the four major fashion weeks was a "small achievement" in her designer career, allowing her to reach her original dream, but for the brand partner Vivi, it was a new starting point.
The experience of participating in international competitions while in milan and unexpectedly winning a gold medal gave Vivi the confidence to continue to move forward in the apparel industry. She hit it off with her friend Hu Jiamu and co-founded roseocean, an independent designer brand.
"Emotion" is the word that ROSEOCEAN's main designer Vivi mentioned most in this dialogue. Happiness, happiness, contentment, loneliness... These emotions are very precious emotions, and she considers herself a very emotional person who can be keenly aware of the emotions of others. "I want to be an inclusive brand, I want everyone to accept complex emotions, love life and enjoy the romantic details of life while maintaining themselves."
Vivi has her own take on fashion, "First of all, the literal understanding was popular at some point. What I feel is popular is an amplified emotion. For example, during the epidemic, it is easy for everyone to be touched by nature-related content, or that after we work hard and are strong for a while, we may especially like things with girlish hearts. People will be constantly touched by different things, but at a certain time, these emotions will be amplified, and it will become what we call fashion. ”
Initially, ROSEOCEAN wanted to make a lifestyle that would lead people to a better life. Clothing is just one of the forms of expression, in the future, Vivi and the team will do more design-related things, may be aromatherapy brand, may also be home brand, so when naming, chose ROSEOCEAN, a more inclusive name.
RoseOCEAN's LOGO is taken from the three-letter abbreviation of RSO and designed as a graphic of three flowers, each with a slight difference due to the different letters, expressing the idea that there are no two roses in the world. "3" usually means "group" in Chinese culture, and three flowers means the sea of roses.
From designer to brand partner, Vivi's biggest feeling is that the team is too important, and nothing can be done without the team. "When you are a designer, you only need to worry about design, but being a brand is inseparable from the cooperation of every member of the team and every link, and you can't do everything yourself, so you must fully trust the team members and hand things over with confidence."
For Vivi, who only graduated in June this year, the preparation time for London Fashion Week in September is only two months, "Looking back now, there are so many difficulties, it can be said that it is difficult except for design." During this time, a person was used for ten people, and part-time HR, field coordination, production, finance..."
Although the rose is a very common flower that every florist has, it is still the most direct and primitive way for us to express our love and emotions.
"I have a very good female friend, very independent, don't need to rely on anyone, and want what you want will rely on your own efforts to get." So I was curious, this kind of beautiful, everything girl, what will be impressed by it? ”
What Vivi did not expect was that the gift that this excellent friend gave herself on Valentine's Day was actually a rose. This made Vivid realize, "Oh, it had to be a rose." ”
Such small things shatter Vivi's stereotype of roses. So in the design process, Vivi also deliberately created this contrast, "Maybe everyone will think that this is a cute and tender style when you see the name, but we will not follow everyone's stereotypes." We find this contrast interesting and even more impressive. ”
ROSEOCEAN's brand philosophy:
There are no two roses in the world that are exactly the same. This is also the idea that ROSEOCEAN wants to advocate: no one can stipulate that you should be red, bright, or you should be prickly, you can be a different variety of roses, we are all in this sea of inclusive roses, ROSEOCEAN wants to build a community with personality and tolerance.
Vivid chose romance and pioneer to introduce ROSEOCEAN, because pioneer means the courage to break the established rules and live your own way. And romance is that everyone will have soft and real emotions in their hearts, and I hope that everyone can bravely love life and the people around them.
Inspired by China's first Western painter, Vivi expressed a lot of fluidity with the texture of the paint in her work, wanting to interpret her experience in this way. In the 1820s, she broke through some rules to pursue art and ideals, but it seemed out of place in the context of the time. My whole experience, including the contradictions and complexities in her personality, intrigued me. ”
Debuting at London Fashion Week, Vivi chose a very formal tunnel and mysterious blue-green lights as the display background, through the "time corridor" built, and conducted an "air dialogue" with the artist who inspired her, "Although we are in different time and space and era, the spirit we want to convey is the same." The blue-green lighting will make this background look more futuristic, and there is some contrast with traditional romance, which is very interesting. The spirit of the artist I admired was too avant-garde in that era, certainly not understood by most people, but she was not cynical and bravely accepted it, and I also wanted to show a little loneliness in it with the help of blue-green. ”
Yohji Yamamoto's attitude toward design has greatly influenced Vivid, who once said in an interview that he had been thinking about how to make clothes for 365 days, and not a day was not that he did not want to, and dreamed of making clothes.
Clothing for people is not only a display of personal aesthetics, but also a carrier of emotions. And people are also part of the design for clothing. As Vivi firmly believes – the temperament of a garment should be defined by the wearer.
As a designer who can keenly perceive the emotions and states of others, Vivi's many design inspirations come from emotions, and in her view, "emotional emotions are often the most primitive expressions of people, more real and more moving."
Vivi says she's making clothes based on "feelings", she doesn't like to design clothes too full, and each design will leave a little space for the wearer to play at will.
In the process of making clothing, she will try on each blank, personally experience the structure and fabric on the body, she will bring herself into the mood and state of the wearer, "I care about the state and mood of the wearer when the clothes I design are worn on people. Do they love themselves in this dress? Are their moods in line with the emotions I want to express? ”
Vivi's favourite piece is a denim-brimmed suspender. She found that many people will have a kind of "support" coolness when trying on this dress, and their walking posture is windy. Everyone will convey a "I feel cool and powerful" mood. The dress allowed her to receive the emotions of the wearer, "I felt their strength, and at the same time there was the beauty of the female skeleton." ”
The times gave niche designers a chance, and Vivi chose to be cautious and bold in the tide.
There are not only costume designers, but also architectural designers and graphic designers in the ROSEOCEAN team, "I hope that in the future, there will be an opportunity to do a diversified space, because ROSEOCEAN itself is not only clothing, it is a way of life." I wanted to have a space to get the brand image across. ”
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# Edit the conclusion #
Roseocean wants to convey the pioneering romantic spirit,
It's warm, it's cold,
It's black and it's also translucent.
No one dictates that roses must be pink and warm,
In ROSEOCEAN black and white,
You can also find the fragrance of roses.
Interview/Author/Typography: Lyla
The image in the article comes from ROSEOCEAN