Beijing, November 18 (Reporter Gao Kai) a few days ago, the lighthouse professional version was revised and upgraded, and the "whole network positive film broadcast market share" index was newly launched, which publicly displayed unified effective metrics in the industry for the network broadcast of dramas and variety shows.
It is understood that the new index system can reflect the playback performance of the drama in real time through the two dimensions of broadcast and public opinion.
Since 2018, online platforms have gradually shut down the display of foreground playback and replaced it with a heat indicator. At present, the "market share of the whole network of positive film playback" continues to explore the network broadcast data system on this basis, trying to help users, filmmakers, platforms and other parties in a unified and effective data measurement system to more comprehensively measure the playback performance of online broadcast content such as drama synthesis.
According to reports, to this end, the lighthouse professional version of the previous popularity is divided into two indicators: "playing the market" excludes the interference of trailers, tidbits, specials and other trailers other than the positive film, and compares all similar content broadcast indexes on the market to obtain data indicators similar to TV "ratings"; the "public opinion index" is set up for public opinion performance, which is calculated through the comprehensive calculation of search index, social index and other data, reflecting the interactive heat generated by the comprehensive content among the audience.
The reporter noted that in this indicator list to intercept the data of November 17, it can be seen that the top three "broadcast markets" of the drama series are "The Sea of Stars", "Madame Hu Zhu" and "Love at First Sight", and its "positive film broadcast market share" reached 18.59%, 17.49%, and 12.43% respectively, becoming a popular rating; in the field of variety shows, the top three programs in the index are "Heartwarming Offer" Season 3 (22.99%), "Annual Comedy Contest" (Annual Comedy Contest) 8.21%), and "Director Ask advice" (6.67%).
Among them, The Lighthouse Pro Edition also shows the specific data of each project content in detail, and can do a phased data review and retrospective. Taking "Sea of Stars" as an example, the project page shows that it occupies the top position of "positive film broadcast market share" for a total of 14 days, and shows its public opinion index for that day; in another chart, the trend curve of the episode's "positive film broadcast market share" in the past week is clear.
It is reported that the new indicator system will currently be open to the public free of charge, and the real-time update of data can help the promoter grasp the performance trend of the whole process, and facilitate targeted adjustments according to the data performance.
Source: China News Network
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