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Xu Dongdong, an online box office IP maker: How do you make money for all filmmakers?

author:Cui Ting talks about film and television
Xu Dongdong, an online box office IP maker: How do you make money for all filmmakers?

So far, the development process of Chinese films has been a hundred years, each period is like a wave, after the tide recedes, some people rise, some sink, almost at a glance, it is said that the back wave pushes the front wave, but the actors who can really push the film industry forward are always few.

In any case, the pace of the times will not stop, the development of the film industry has undergone earth-shaking changes so far, the overall rise of the field of online movies, in addition to making it more convenient for people to watch movies, has also spawned a new generation of ip stars in the network film industry, of which Xu Dongdong is the most prominent.

How was the queen of the box office in the internet world born?

No matter in which industry, it is very important to have a forward-looking vision, and when the net movie has not yet been fully audienceed, Xu Dongdong is optimistic about the huge potential of this market.

Since being widely recognized as the sister-in-law Shen Jiawen in "Residual Sin" in 2016, Xu Dongdong officially opened his own online movie IP road.

In 2017, Xu Dongdong starred in the first online movie "Big Sister-in-Law" was launched, and finally won 30 million box office accounts, and showed a great long tail effect, to this day, "Big Sister-in-Law" still has a high degree of popularity, which is very rare in online movies.

In 2018, Xu Dongdong starred in "Di Renjie's Deadly Eye" with a box office score of 32.52 million, and entered the 2018 Youku Online Movie Annual TOP3, and also let Xu Dongdong win the "Best Actress of the Year in Online Movies" award.

In 2019, Xu Dongdong's "The Legend of Tianjian Xiuxian" was played more than 150 million times, ranking top 1 in the annual broadcast list of Tencent Video's online movies.

In 2020, Xu Dongdong starred in "The Billion Inspector of Chasing the Dragon Fanwai", "Di Renjie's Deep Sea Dragon Palace" and "The Big Canopy" all broke through 10 million, and in August, Xu Dongdong's "Agent Crazy Flower" was released, with a cumulative box office of 17.421 million, and nearly 7 million moviegoers, which stood out again in the women's theme films released in the same period.

Xu Dongdong, an online box office IP maker: How do you make money for all filmmakers?

In 2021, Xu Dongdong's "sister-in-law" IP sequel "Boss Lady" was 92.2915 million on the line for 2 days, and it was listed on the top 1 of the network broadcast, with a single-day box office of 277,000 on the line, the data is gratifying, and the word of mouth is also good.

Xu Dongdong, an online box office IP maker: How do you make money for all filmmakers?

Recently, Xu Dongdong's new work "Big Sister-in-law" IP "The Return of big sister-in-law" was released, and the popularity of the 3 days of release once again soared and won the laurel.

From 2016 to 2021, Xu Dongdong can be called a model worker, she has starred in many movies have reaped huge revenues, and today, her box office has accumulated more than 100 million, and what is even more amazing is that even if the score is not high, even the friendship cameo herself does not make money, she can also make the producers earn a lot of money.

Whether from the perspective of the producer or from the recognition of the platform, Xu Dongdong has stood on the peak of the Internet movie, and the strong appeal of her name has naturally made her the focus of the capital market.

The front of success is bright, and the back is the original intention

For an actor, shooting a scene can be a big fire, perhaps a luck bonus, capital operation. However, if an actor can be successful in every play, then it can only be said that it is due to hard work and strength.

In fact, Xu Dongdong is not the kind of "lucky one" who debuted and fired, and she was like every one of us who had no background at the beginning, with a passion for blood, she buried her head in the edge of the show business circle.

Xu Dongdong, an online box office IP maker: How do you make money for all filmmakers?

Ten years after her debut, Xu Dongdong's entire time is almost spent on work, so we can see a large number of works with her figure, and she is also constantly learning and growing in one work after another, drawing energy, acting skills are becoming more and more skilled, strength skills are more mellow, now, she can control different roles, even similar themes of roles, can also give them a new blood, giving people a refreshing feeling.

In addition to online movies, Xu Dongdong has also achieved fruitful results in the fields of movies, dramas and variety shows in recent years, in the movie "The Richest Man in Xihong", the stupid Cute Sasha played by Xu Dongdong is the laughing point of the whole drama, and the classic pigtail punishment can also make people laugh to this day; In the popular variety show "Listen to My Sister", she let more people realize her free personality and innate sense of humor, and won countless applause and recognition; in the TV series "Tianlong Eight Parts", the knife white phoenix played by Xu Dongdong was dignified and beautiful, full of immortality, and was rated as the most beautiful knife white phoenix in the whole version.

According to real-time data, Xu Dongdong's Weibo fans are as high as 11.18 million, toutiao fans are 2.25 million, Douyin fans are 7 million, and the "Xu Dongdong" star topic list has exceeded 3.7 billion plays, and the related topic list is as high as 5 billion, and the public recognition is getting higher and higher.

The so-called success, the secret behind is to maintain the original intention, the original Xu Dongdong, love the acting career, strive to be low-key, only want to use strength to prove themselves, ten years later, her position has been greatly improved and leapfrogged, but the original heart is still the same flash of simple and persistent light.

For the capital of the show business circle, there is a need for actors with strong IP appeal and high popularity and reputation such as Xu Dongdong, as a producer, it needs high-quality actors who are as serious and focused as Xu Dongdong, whose appearance and strength are online, and as an audience, it is more necessary for Xu Dongdong to become a model of box office queen through hard work and persistence.

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