On November 26, 2020, the 33rd Chinese Film Golden Rooster Awards Ceremony series of activities "Window on the Global Screen" theme event was held in Xiamen. The event was hosted by the International Department of the China Federation of Literary and Art Circles and the China Filmmakers Association, hosted by China Film Publishing House Co., Ltd., and co-organized by Beiying Century (Beijing) Education Consulting Group, Xiamen Wenguang Group and China Film Museum. This theme activity released the "Mission 100" creation plan, signed the "Mission 100" 100 main theme works creation plan, signed the strategic partnership agreement, the "Belt and Road" international film exchange activities cooperation plan, carried out the international exchange activities of book copyright, and discussed the creation of the main theme works and talent training.
Guests attending the event included Hu Xiaohan, member of the party group of the China Federation of Literary and Art Circles, Chen Qiuxiong, deputy secretary of the Xiamen Municipal CPC Committee, Zhang Hong, secretary of the sub-party group of the China Filmmakers Association and vice chairman of the association, Dong Zhanshun, director of the International Department of the China Federation of Literary and Art Circles, Zhu Hongzi, chairman of the Board of Directors of China Film Publishing House Co., Ltd., Chen Ling, secretary of the party group and director of the China Film Museum, Dai Zhiwang, deputy director of the Propaganda Department of the Xiamen Municipal CPC Committee, and Zhang Guohua, president of the China Advertising Association.
At the theme activity of "Window of the Global Screen" on the same day, Hu Xiaohan, Zhang Hong, Zhu Hongzi, Chen Ling, Dai Zhiwang, Zhang Guohua and other guests delivered speeches on the theme activity.
Hu Xiaohan, member of the Party Group of the China Federation of Literary and Art Circles, delivered a speech
Zhang Hong, secretary of the party group of the China Filmmakers Association and vice chairman of the association, delivered a speech
Zhu Hongzi, Chairman of China Film Publishing House Co., Ltd., delivered a speech
Chen Ling, Secretary of the Party Group and Director of the China Film Museum, delivered a speech
Dai Zhiwang, deputy director of the Propaganda Department of the Xiamen Municipal CPC Committee, delivered a speech
Zhang Guohua, President of China Advertising Association, delivered a speech
At the event, the "Mission 100" 100 main theme works creation plan was officially launched. Li Weike, chief planner and chief producer of the "Mission 100" creative plan and chairman of the Board of Directors of Beiying Century (Beijing) Education Consulting Group, introduced the "Mission 100" creation plan. Jointly initiated by China Film Publishing House Co., Ltd., the Volunteer Working Committee of Veteran Cadres of the Chinese Culture Promotion Association, and the Beiying Century (Beijing) Education Consulting Group, the "Mission 100" creative project is a grand plan spanning the 100th anniversary of the founding of the Party to the 100th anniversary of the founding of the People's Republic of China.
The Golden Rooster Awards for Chinese Films officially launched the "Mission 100" creation plan
The "Mission 100" creative plan is co-sponsored, chief producer and chief planner by Zhang Huijun, former dean of Beijing Film Academy, Zhu Hongzi, chairman of China Film Publishing House Co., Ltd., and Li Weike, chairman of Beiying Century (Beijing) Education Consulting Group. The "Mission 100" creation plan will rely on the advantages of professional talents and operation and execution capabilities of the Beijing Film Academy, the academic experience of China Film Publishing House Co., Ltd., the reserve of thousands of projects and the ability to coordinate and cooperate with local governments, and under the guidance of the Volunteer Working Committee of Veteran Cadres of the China Association for the Promotion of Culture, create 100 works with the core of socialist core values. His works are diverse, including but not limited to movies, TV series, documentaries, and anime. In today's film industry upgrading and the continuous expansion of the film market, the main theme works are more warm, high and thick, mobilizing the enthusiasm of audiences of all ages, faithfully recording the historical footprints of our country, and also playing the role of the leader in the creation of future literary and artistic works in the motherland.
Lee Wick introduced the advantages of the "Mission 100" creative program
Lee Wake introduces the "Mission 100" creative project creation model
Li Weike said that the 9.6 million square kilometers of hot land are interwoven with high-quality content containing different regional characteristics and cultural colors, and the "Mission 100" creation plan will help the rise of urban brands and the construction of cultural tourism in various cities while creating literary and artistic works. The plan will work with local governments to explore high-quality content about local characteristic culture. With an open and integrated modern consciousness, establish a three-dimensional regional cultural communication channel: use the media matrix that combines mainstream official media, self-media and film broadcast platforms, so that regional culture can maintain charm and vitality in contemporary times, and realize cultural going to sea, promote Chinese film and television works to "go out", show the essence of Chinese culture, face the world with a haina posture, condense the cultural identity of overseas Chinese and overseas Chinese, and show the creativity of Chinese culture. Finally, the Fifth Plenary Session of the Nineteenth Central Committee of the Communist Party of China proposed to further build a cultural power and basically realize the long-term goal of socialist modernization.
The "Mission 100" 100 main theme works creation plan signed a strategic partnership agreement
Zhu Hongzi, chairman of China Film Publishing House Co., Ltd., chairman of Beiying Century (Beijing) Education Consulting Group, Li Weike, chairman of Beiying Century (Beijing) Education Consulting Group, Zhang Guohua, president of China Advertising Association, Zhang Ping, chairman of Beijing Television Art Center Co., Ltd., Dong Lian, general manager of Jingjing Culture, and Gao Yuan, general manager of Circle Network Interactive Entertainment, held a signing ceremony for strategic partners of the "Mission 100" 100 main theme works creation plan at the meeting, deepening cooperation and mutual benefit and win-win results. Jointly undertake the historical mission of carrying forward the excellent Chinese culture and patriotic spirit of the main theme of literary and artistic works.
"Business helps the creation of main theme works" theme forum
The theme forum of "Business Helps the Creation of Main Theme Works" was held at the event. Li Weike and Zhu Hongzi, chief planner and chief producer of the "Mission 100" 100 main theme works creation plan, Li Jianping, dean of the Animation Academy of Beijing Film Academy and director of the 2020 main theme animation film "The Loveliest Man", Zhang Guohua, president of the China Advertising Association, and Dong Lian, general manager of Jingjing Culture Media Co., Ltd., explored the commercial creation mode of the main theme works in the tide of industrialization development of China's film industry in the forum, the multi-field development value of the main theme copyright, and the organic integration of commercial advertisements and main theme works. How to cultivate a new generation of positive energy artists to discuss.
"Sports Power, Cultural Self-Confidence" theme forum
Subsequently, the theme forum of "Sports Power, Cultural Self-Confidence" was held. Li Weike, chief planner and chief producer of the "Mission 100" 100 main theme works creation plan, Zhu Ding, vice president of the brand of Xtep (China) Co., Ltd., Zhang Ping, chairman of Beijing Television Art Center Co., Ltd., Zhang Zhipeng, chairman of Circle Network Mutual Entertainment and secretary general of the Spokesperson Committee of the China Advertising Association, discussed the market demand for the main theme sports film, the creation mode of the main theme sports film, the main theme sports film to help establish a good sports brand image, and the main theme sports film to cultivate a new generation of positive energy artists. It pointed out the future creative direction of the main theme sports film.
Also attending the event were relevant government leaders such as the China Federation of Literary and Art Circles, the China Filmmakers Association, the Xiamen Municipal Committee of the Communist Party of China, and relevant guest leaders of China Film Publishing House Co., Ltd., China Film Museum, Beiying Century (Beijing) Education Consulting Group, and Xiamen Media Group.