As the saying goes: know thyself and know the other,
Battle without a fight,
In this era of fierce competition,
There are many peers,
Product homogenization is serious,
If you want to survive for a long time,
It is necessary to grasp the movement of the opponent,
An emergency response has been made.
But most stores don't know where to start?
1, to identify the distribution of competitors, we must first know the distance between the competition point and the store,
If the competitive store is strong,
Want to set up another store,
Then you should choose to stay away from the competitive storefront,
opposite
If you think you have enough strength to compete,
You can open the storefront next to the competitive storefront,
Let customers learn about your products through comparison.
2, competitors' main products Competitors' products and market share will directly affect the products of our store,
In the early stage of opening a store, we must understand the product types, prices, etc. of competitors.
So as to decide the type of your own product.
If the market share of the competitor store is high,
The same type of product should be avoided,
Otherwise it will be difficult to open up sales.
You can choose between different grades, types, or conjoined products.
3, the price of competitor products mainly needs to understand the price level of the overall price of competitor products,
Price standards for different products,
Price adjustment frequency, strength, retail price, etc.,
In order to make timely responses and adjustments.
4, competitors store service now consumers are not satisfied with the fixed standard of service model,
How to provide customers with more distinctive, that is, more personalized service,
is what customers need,
Because customer requirements are ever-changing,
Only by constantly changing flexibly in actual operation can we provide better service to customers.
Analyze and understand the service attitude and details of competitors,
Analyze its advantages and disadvantages,
To achieve exquisite service,
Delight your customers.
5, promote the strategy to analyze the weaknesses of competitors small frequency,
Promotion efforts, etc.,
Whether the form of promotion is novel and diverse.
Whether the products promoted have a strong appeal to customers,
the effectiveness of the promotion to the loyalty of the customer,
Whether it is effective to establish a store image.
After careful analysis of the main competitors,
You will find that they have their own characteristics of the operator to according to the actual situation of competitors,
To combine their own actual situation to choose their own competitive strategy,
Conscientious implementation,
develop into a competitive advantage,
Competitive advantage can also attract customers into the store to spend,
And develop into a regular customer.