The 1980s were the harbingers of China's take-off, and reform and opening up officially began. At that time, Chinese full of enthusiasm and exuberance, but also like to contact foreign things, the fashion at this time is no longer limited to the previous blue-gray tone, people began to pursue bright clothing colors and changeable clothing styles.
"Indeed good" is sought after by thousands of empty alleys
The popularity of "really good" began in the late 1970s. It lasted until the 80s, when having a "really good" shirt was at least an indispensable weight for "foreignness", if not fashionable. How to wear is not wrinkled, not broken, the printed color is bright "really good", so that immersed in the gray and dark color system for more than ten years of Chinese eyes suddenly bright.
Regarding the popularity of this kind of cloth in China, there is a paragraph that can explain the problem: it is said that Sichuan was very lacking in really good, a young man saw the street selling really good cloth one day, he lined up to buy, wanted to make a shirt for himself, when it was his turn, there was only one foot of cloth left, he was very embarrassed, the salesman said: "Do you buy it?" Who wants not to buy below? "The young man was in a hurry, so he bought it, and when he went home, he had to make a pair of underwear." He thought to himself, "How wronged is this, who knows that I am really well dressed?" He simply made a sign on his outer pants and wrote "There is indeed good inside."
"Blood Doubt" drives dressing fashion
In 1982, with the broadcast of the Japanese television series Blood Doubt, Momoe Yamaguchi and Yukazu Miura became the favorite stars of many people at the time. At that time, the streets full of "Sachiko Shirts", "Sachiko Heads", "Hikari Shirts", and "Oshima Shigeru Bags" not only made self-employed people earn a lot of money, but also let the Chinese public understand for the first time what is the "celebrity effect".
Yu Ping recalled in "The Long Holiday" and the "Ha Ri" Trend" that 1982's "Blood Doubt" is completely the routine of today's youth idol dramas. Sachiko, played by the youthful-faced Momoe Yamaguchi, mutters and is as beautiful as Suzuran in Kasuga. The newspaper at the time said: "During the release of the Japanese TV series "Blood Doubt", there was a knitting factory that actively organized the production of a large number of Sachiko shirts to cater to the tide-making psychology of some young people, and the goods produced were sold out. ”
Red dresses are popular on the street
In the early 1980s, Chinese began to realize that dressing was "out of line" with it. The 1984 film "Red Skirts Pop on the Street" reflects the conflict between female labor models in textile factories and beautiful skirts. The "red skirt" on the screen is an iconic prop for Chinese women to liberate themselves from stereotypical clothing styles and begin to pursue clothing colors and styles that meet women's own characteristics.
The film takes place in the early 1980s at the Dafeng Cotton Spinning Factory in Shanghai. Ah Xiang, a female worker from the countryside, heard that the girls in Shanghai had the habit of wearing beautiful clothes in competitions, called "chopping clothes" and "chopping skirts", so she asked the self-employed "Little Suzuki" who sold clothes to buy beautiful red silk skirts to resist the female workers from ridiculing her as a countryman. Labor model Tao Xing'er liked this red dress very much and quietly tried it on herself. Ah Xiang found that Tao Xing'er was very beautiful in wearing a red dress, so she invited her to go to the park to "cut the skirt". The duty chief was very unaccustomed to the red dress, and Tao Xing'er quietly added a white-collar white cloth sticker to the red dress. As a result, they were ripped off by the female partners. At the instigation of her companions, Tao Xing'er finally came to the park with the female workers. She walked alone among the walls of the people in full view, boldly compared beauty with all kinds of tunics, and "cut" all the beautiful shirts and skirts to the point of falling flowers. The film's creators may not have anticipated that the film would become a portrayal of the Chinese costume revolution of that era.
At the same time as the red dress, a film called "The Girl in Red" was released, which immediately became a fashion label, and the red dress swept the country, along with a classic dialogue in the film: Don't be too emotional, don't fake it.
"Mao's children wear fashion"
In 1980, China's first fashion magazine "Fashion" was launched in Beijing. In 1981, Chinese mainland's first fashion model team was formed, and the number of entries was 4 times higher than expected. Three years later, the team made a splash when it visited Europe. Western public opinion exclaimed: "Mao Zedong's children wore fashion!" ”
In October 1984, 10 art academies, including the Central Academy of Fine Arts and the People's Liberation Army Art Academy in Beijing, jointly published a notice in the Beijing Evening News to openly recruit models for the Department of Fine Arts. This is the first time since the founding of the people's republic. The announcement attracted 171 applicants, most of them unemployed youth. They have a fixed salary of 40 yuan per month, can also receive a stipend when styling per hour, and are expected to earn more than 100 yuan per month, and the employment contract is for a period of half a year. However, due to the shackles of the old feudal traditions, being a model is considered shameful. Some applicants were afraid to tell their parents and asked not to disclose their names.
With the advent and popularity of flared pants, toad mirrors, bodybuilding pants, and bat shirts, the single tones and clothing styles of the past have been completely broken. Chinese began to usher in an era of diversity and personalization.