Internet platforms and financial institutions link up online and offline to comprehensively and three-dimensionally publicize anti-fraud, which is not only an obligation or a responsibility.
Written by | Sunny, Xiang Xi
Produced by | Pay for Wikipedia
The popularity of the Internet has created a global village and at the same time allowed people to reduce the distance between people indefinitely. The grip of big data simplifies the way personal information and privacy are obtained, and also increases the sources of information.
As the German economist Klaus Schwab put it, "The technological revolution will expose humanity to many disruptive destructive forces, and the increased risk of cyber fraud is just one of them." ”
Nowadays, the Internet has become a global infrastructure, the rise of Internet companies has brought a round of demographic dividends, it has built up the current existing prosperity pattern, under the development, when the business sector of the enterprise is enough to show great capabilities, its role is not only financial returns or market share, they can also do more meaningful things.
01
Fraud is on the rise, and we are working together to deal with it
In recent years, a series of fraud methods such as network single fraud, "pig killing plate" fraud, impersonation of customer service refunds, impersonation of acquaintances, impersonation of "public prosecutor's law" fraud, investment and financial fraud, false shopping fraud, cancellation of "campus loan" fraud and so on, there is always a fraud project that pokes the Internet users just need.
Scams some people are professional. Anti-fraud, there is a group of people who are serious.
Under the guidance of the Criminal Investigation Bureau of the Ministry of Public Security, Tencent, together with Industrial and Commercial Bank of China, China Construction Bank, Guangfa Bank and other industry institutions, launched the "1107 National Anti-Fraud Day" series of activities, through the creation of a variety of anti-fraud publicity activities that touch the whole people and participate in the whole people, so that anti-fraud propaganda is deeply rooted in the hearts of the people.
Some criminals will use a variety of Internet tools to commit fraud, so in the popularization of national anti-fraud, the Internet platform still has an incomparable basic advantage.
According to public data from the Ministry of Public Security, from January to September this year, a total of 262,000 cases of telecommunications network fraud were cracked nationwide, and 373,000 criminal suspects were arrested, up 41.1% and 116.4% respectively year-on-year.
Tencent, together with regulators and banking partners, jointly studied the current trends and typical cases of online fraud, and the government and enterprises joined hands and multi-party joint construction, with the help of Tencent's advantages and connectivity as the main position of the Internet, launched the advantages of dissemination, effectively carried out fraud prevention, interception and crackdown, and efficiently carried out anti-fraud publicity and education.
02
Work together online and offline to give full play to the advantages of the scene
WeChat is an important instant messaging tool that is indispensable to people's daily lives, and as a national-level application that is closely related to everyone's work and life, the capabilities it shows are not comparable to other traffic platforms.
At the same time, as the most commonly used mobile payment tool, WeChat Pay has the advantage of distance with users, and is more suitable for being a "security publicity leader" that emphasizes payment security and risk prevention.
Industrial and Commercial Bank of China, China Construction Bank, Guangfa Bank and other industry institutions linked with WeChat Pay have the attributes of national people's livelihood infrastructure, and will combine offline outlet publicity and online promotion and publicity in both directions to introduce anti-fraud into the hearts of the people with the momentum of linkage.
In particular, bank transfers are the last and most critical part of fraud. Carry out prevention and publicity work in the banking scene, strengthen the attention of transfer, remittance and other links, offline bank staff continue to join the anti-fraud publicity work, expand the anti-fraud new alliance to build a new anti-fraud ecology.
For the elderly who are most likely to be targeted by online fraud, the lively and interesting publicity of bank staff strengthens the weakest link in anti-fraud work.
While the Internet has become a global infrastructure, it has also brought great demographic dividends to Internet companies, and giant enterprises with Matthew effect are shouldering more and more social responsibilities.
2021 is the first year of the "1107 National Anti-Fraud Day", Tencent with its diversified product matrix, including WeChat Pay, to integrate various resources and channels, in a variety of forms such as interaction, science, entertainment, etc., through the online product matrix and offline subway scene joint publicity, anti-fraud to reach every user.
Taking the anti-fraud propaganda film "Entering the Game" as an example, the script behind the online fraud hunt is interpreted from different perspectives and characters.
To know that the refinement of the script has long exceeded your imagination, every sentence in the script, your reply has several possibilities, and in the face of each reply he can use to say what kind of content, are clear and carefully coded.
In fact, in the face of the delicate division of labor and systematic speculation directly hit the scam script you just need, there is a high probability that the individual will lie flat on the pig killing plate.
WeChat works with partners to give an important dose of vaccine to every reachable user.
Antibodies are produced to be immune. The whole people fight against fraud, this is an attempt and an effort.
03
Social responsibility and ecology coexist
The efficiency of business is important, but the business that shoulders social responsibility is more attractive.
While creating profits and assuming legal responsibility for shareholders, enterprises must also assume responsibility for employees, consumers and even society and the environment, and enterprises with a sense of social responsibility will not only regard revenue as the only goal. It will also emphasize the attention to the value of people in the process of production and service provision, and emphasize the contribution to consumers, users and society.
"1107 National Anti-Fraud Day" is not only a public welfare undertaking for enterprises, including WeChat Pay and various banking institutions, but also an important work to maintain the health of the network ecology.
If the skin does not exist, the hair will be attached.
To some extent, in today's rapid economic development, the emphasis and investment in social responsibility is the inevitable way for a platform to move from "strong" to "great", and it is undoubtedly lacking for a great enterprise to realize only commercial value, and it is equally important to use the power of science and technology to carry social responsibility.