Zhang Yixuan Nikkibaby served as the image ambassador for the promotion of genetically modified GM labeling

2015-10-30 17:10:11 Bumajiu Comment(I want to comment)

According to news from Beijing, China's famous genetically modified food labeling platform - Duoximi platform recently signed a formal contract with film and television artist Zhang Yixuan Nikkibaby, with Zhang Yixuan as the image ambassador of China's genetically modified food labeling promotion. The cooperation between the two sides has made a good story of China's GMO food labeling campaign that has lasted for many years.

Zhang Yixuan, real name Zhang Xinyuan, English name Nikkibaby, Is a new generation of Chinese film and television artists. He has played Princess Fanling of Wu in the theatrical movie "Bile Sword", Tang Xiaowan in the new media movie "Sniper Tang Xiaowan", and the police flower Mi Bei in the hit TV series "Police Flower and Police Dog".

Founded in May 2010, Doshimi Platform is an advocate and promoter of the movement to label genetically modified foods in China. As early as October 2012, Zhang Yixuan Nikkibaby had filmed a set of image advertisements for the Doshimi platform, which promoted the newly enlightened movement of segregated sales of genetically modified foods in China, and achieved very good results.

In March 2014, Cui Yongyuan launched a documentary on the issue of genetically modified organisms, which stirred up thousands of waves, and the problem of genetically modified foods became a hot topic. In the interview, Cui Yongyuan stressed that the public should have more product information. And this is the philosophy and purpose of Tosimi. At present, in the sale and promotion of genetically modified foods, their genetically modified identities are deliberately hidden, resulting in consumers being unable to distinguish them from ordinary foods at all, which is actually a violation of consumers' right to know. In view of this, the relevant state departments have continued to investigate the situation and finally made solving this chaos a top priority in food safety legislation.

There are three main reasons for this emphasis on the labeling of genetically modified foods:

First, protect consumers' right to know. Because consumers often understand the goods through the product label or manual. If the content of the label is not objective, it cannot truly reflect the intrinsic quality of the product. If the label containing the genetically modified food is not marked as genetically modified, it is easy for consumers to mistakenly believe that the food is non-genetically modified. This practice effectively deprives consumers of their right to know.

Second, protect consumers' right to choose. Relevant experts believe that since the impact of genetically modified foods on human health, ecological environment and animal, plant and microbial safety is still inconclusive internationally, when selling such foods, it is necessary to label such foods so that consumers have the right to choose goods according to their own needs.

Third, it is conducive to environmental protection departments and scientific research departments to track the potential harm of genetically modified foods. Without an identity, a follow-up survey cannot be implemented.

On October 1, 2015, the Food Safety Law, known as the strictest in history, came into effect, stipulating that all foods containing genetically modified ingredients must be prominently marked with a genetically modified label. This is the result of years of efforts by Duoximi platform and artist Zhang Yixuan Nikkibaby, indicating that the concept of iconic sales of genetically modified foods in China has been officially recognized and become law. At this juncture, Duoximi hired Zhang Yixuan Nikkibaby as the image promotion ambassador of China's genetically modified food labeling, which will surely arouse more Chinese consumers to pay attention to the genetically modified issue of food.