The Board of Directors of Kritina Group resolved to approve a new appointment of personnel, with Cho Seung-you serving as CEO of Kritina Group.
As the third generation of Christina's successor, Zhao Chengyou not only has the courage and boldness of young people, but also has the spirit of dedication and pragmatism and hard work inherited by his father, and at the same time, because of his overseas learning experience and life experience, he has led the transformation and development of the enterprise with a more international vision and ideas.
(Photo: Zhao Chengyou, CEO of Christina Group)
In 1989, Zhao Chengyou's grandfather Chen Wugang founded Christina, and in 1997, Zhao Chengyou's mother, Chen Bihua, led Christina to the Chinese mainland Market, so Zhao Chengyou, a teenager who was only 13 years old, came to Shanghai from Taiwan with his parents. In the past 30 years, Christina has developed from a product to a beauty salon-based leading enterprise integrating production and development, product sales, education and training, and e-commerce services in the fields of beauty and skin care, nail art and eyelash, and medical beauty. While helping countless consumers to maintain their youthful beauty forever, Christina has not neglected the continuous advancement of her own brand. And now, the scepter to achieve this eternal mission has been passed into the hands of zhao chengyou, the third generation of successors.
Zhao Chengyou has served as the chief of the Klitina brand, the chief operating officer of the Zhemei Academy, the special assistant of the chairman of the board of directors and other positions in the past, familiar with the group's product development and marketing and other fields, with considerable sharp and accurate market insight, not only personally founded the Zhemei Academy, obtained the business license of the beauty industry vocational skills training co., LTD. issued by the first Industrial and Commercial Bureau in Shanghai, but also insisted on innovation, upgrading and inheritance, and created a second brand for the group's "Kretina" beauty channel" RnD", which specializes in nail and eyelash projects to attract young people to expand their customer base, has now laid out more than 400 franchise stores; in addition, Zhao Chengyou has also won a number of awards with Lynk Cretina, including the only beauty industry brand representative to attend the G20 Business Summit (B20), Shanghai International Television, Film Festival, long-term partner of designated skin care brands all year round, etc.; with its keen market insight, accurately launched the "First Half of My Life" episode, which greatly increased Kritina's brand awareness, Since the second half of 2017, Klitina's performance has improved by leaps and bounds, and in the same year, Ma Yili has joined hands with CHLITINA Klitina to become a brand spokesperson. In addition, under his impetus, Kritina fully implements digital transformation, uses digitalization as a tool to explore beauty service innovation, and at the same time promotes Klitina to establish the "Lifeng Regenerative Medicine Research Institute of Tongji University" with Tongji University, highlighting Zhao Chengyou's efforts to integrate the medical aesthetic industry and anti-aging industry, creating a complete "digital beauty industry chain" belonging to Lifeng Group, and pushing the Group to the most influential leadership position in the global beauty industry!
Specializing in brand management Zhao Chengyou further said that the core value of the enterprise lies in the product market positioning, brand image shaping, and ultimately in the recognition and feelings of consumers, anything must be improved, step by step, the "Christina" beauty chain channel operated by the Christina Group has grown rapidly in the Chinese beauty market in the past two decades and laid a good foundation, in the face of the current era of information fragmentation and rapid circulation of data, the future will be "good money to expel bad money", never take it lightly, do not advance or retreat! After taking over the important position of CEO of the Group, Zhao Chengyou will continue to uphold the highest business philosophy of "love and sharing", carefully manage the relationship with customers, maintain and enhance the image of the company and brand, fully promote the key plans of Li Feng Group such as precision marketing, effective management, professional talents, global layout, etc., and with the core demands of concentric diversity, let Klitina Group move towards a healthy, happy, beautiful and sustainable beauty industry chain, improve business specifications in an all-round way, and strive for global layout development. In order to enhance the competitive threshold and brand value, we will create the peak of the Group's gradual progress towards the next stage of operational growth!
"When we always have a grateful heart, we can never stop on the way forward,
Continuous learning and exploration;
Good at grasping the general trend, seizing opportunities, and responding to the situation;
In the future, we will win the beautiful future of the trillion market of the beauty industry"
——Cho Seung-woo, CEO of Christina Group
(Editor-in-charge: Zhao Jinbo)