Via is on fire again, not because the sales of the goods are broken, but because the relevant companies have been fined 530,000 yuan.
According to the Tianyancha App, Qianxun (Hangzhou) Culture Media Co., Ltd. recently added an administrative penalty and was fined 530,000 yuan for advertising content and circumstances that hinder social public order and violate good social customs. The incident immediately triggered a hot discussion, "and said don't take Via, and not have not sold fakes, sell fakes for a lifetime", "Internet celebrities are over-packaged, misleading consumers", "only fined 530,000, live broadcast a few minutes will not earn back".
Founded in 2019 with a registered capital of 5 million yuan, Qianxun (Hangzhou) Culture Media Co., Ltd. is a wholly-owned subsidiary of Qianxun (Hangzhou) Holding Co., Ltd., mainly engaged in radio and television program production and operation, performance brokerage, advertising release, etiquette services, marketing planning, market research and other businesses.
In fact, Mr. and Mrs. Wei Ya (Huang Wei) have a certain voice in this company, and her husband Dong Haifeng not only serves as an executive director and general manager, but also indirectly holds up to 48.3% of the shares, which is the ultimate beneficiary. As for Wei Ya herself, she also indirectly holds about 1% of the shares of the company involved through the Shangrao Jiaqian Enterprise Management Center (Limited Partnership).
Mr. and Mrs. Via have many companies under their names, and the husband obviously pays more attention to the construction of the capital map.
According to the Tianyancha App, there are 6 companies under Wei Ya's name, of which 5 are in existence, and most of them are related to her husband Dong Haifeng. For example, Hangzhou Qianyi and Shangrao Jiaqian, who have a registered capital of millions of yuan, both have shares, while Guangzhou Weiyafeng Trade and Guangzhou Weimi Kesi Clothing, these two companies with a registered capital of 500,000 yuan, are only two people holding shares, which can be called "husband and wife company". That is to say, only Yunnan Yazhi E-commerce is 100% owned by Wei Ya, which has no superficial relationship with Dong Haifeng.
Dong Haifeng has 20 companies under his name, which is more than 3 times that of Wei Ya, and the registered capital is more than one million, mainly involving entertainment media, e-commerce, education technology, food and many other fields. The city boundary found that most of the companies under Dong Haifeng's name were established in 2020 and 2021, and it was only after Wei Ya exploded that they began to accelerate their layout.
It is worth mentioning that in the 2021 New Fortune 500 Rich List released in May this year, the Weiya family ranked 490th on the list with a wealth of 9 billion yuan by virtue of its modest search, which is on a par with Tao Bihua, the founder of Lao Gan Ma. In fact, as early as November 2020, it was revealed that Wei Ya earned 5 billion yuan per year. However, Via then responded, "Last year it did sell more than 10 billion yuan, but the annual income of 5 billion yuan and the monthly income of hundreds of millions of dollars is exaggerated." The money is all in the hands of the husband, there is really not so much. ”
(Author 丨 City Boundary Feng Chenchen, Editor 丨 Liao Ying)