"Operational Thinking" is a good book

Zhang Mu, author of "Operational Thinking", is a brand marketing expert.

This book can give a global guide to friends who are engaged in operations work. The book comprehensively builds the ability system of operators, and is also the magic weapon for the career promotion of excellent operators. At the same time, friends who do not do operations can also understand the thinking methods of operation.

The book is divided into three parts and 7 chapters.

Chapters 1 to 3 are the first parts, what is the operation?

It mainly introduces what is operation, what is the way of operation, and how to choose operation. Talk about operations, skills, products.

The second part, Chapters 4 through 7, explains how to operate?

Growth transforms, gets things right, and focuses on data. Master the basic skills of operation, what problems will be encountered in the operation experience and how to solve them, product classification and precautions for operation.

The third part, Chapter VII, emphasizes the nature of operations.

Operation is not something that anyone can do, you are not optimistic, and emotional rationality must be combined. Every aspect explains that tools are not important, thinking is important.

In particular, it emphasizes the process of what to deal with in the life cycle of the product, from the four aspects of product selection, relationship with customers, content, and channels to carry out classification activities, and then carry out important operations, emphasizing review from positioning, goals and problem solving.

This is a good book that interprets the operation in all aspects, and their views are juxtaposed, which will not affect the reading and understanding of other chapters, but they are closely linked, and he must understand and read the whole book at the same time to grasp the whole essence of the book. Because the author wrote this book with many years of experience.