There is no successful thinking, only the thinking of the times. The word corresponding to "homogenization" is "differentiation", and the essence of category innovation is to find differentiated innovation points. When the "post-80s", "post-90s" and "post-00s" generation of new era consumer groups have gradually become the dominant force in the consumer market, the new consumer market groups are becoming more and more new with each passing day, and consumer demand is changing with each passing day.
The director of brand operations after the muscle said that in the environment of new consumption and new retail, consumers will only become more and more personalized, more and more emphasis on their own diversified personality needs, and the way of selling will become more and more rich and diverse. If the thinking concept and cognition do not change, the ability, method and skill do not change, and the implementation of the action is not in place, the store will face closure.
The development of the Internet has brought about a new retail model, online shopping has become an indispensable part of modern people's lives, and online channels have provided a good growth point for the beauty market. Nowadays, in order to further increase users' trust in products and obtain more customers, online beauty brands have begun to lay out offline stores to increase consumers' sense of deep experience and tap more potential customers.
For many brands have chosen to vigorously develop online channels, after the muscle beauty insight into consumer demand, with red and white to focus on the brand image store style, containers and products display light luxury and simplicity, attach importance to offline store service experience, muscle after the priority to grasp the development of new forces, in the traditional physical cosmetics stores, beauty salons reshaping, shared joint beauty stores have completed the initial operation.
Physical brands, physical stores want to break out of the circle in the whirlpool of internal rolls, to achieve overtaking in the corner, must be based on their own advantages of the main battlefield, open up a new track, only by adhering to all user-centric, in order to create a blue ocean in the competition. Experiential service is the magic weapon that distinguishes the real economy from all virtual models. The customer always pays only for the results she wants, not for the selling points, and it is more important to understand the demand than to exaggerate the selling points. Therefore, after the muscle to create a service-oriented beauty skin sharing experience store, skin quality optimization, first subtract and then add, clearing and replenishment, to solve 8 major skin problems.
Putting the customer first, putting the user experience first, turning yourself into the experience officer of each potential consumer, and feeding back the experience to all customers after the experience can not only increase the consumer's impression of the physical store, but also create a brand reputation.
In the Internet era, the real economy not only has to consider how to innovate, another point is how to retain old customers and develop new customers, after the muscle through the "water yang youth double pet mask black and white double protection" to turn customers and potential customers into introducers, partners, and even consumers, with customers to drive prospective customers, with "self-use to save money, share to make money" activity program, not only to drive the consumer market, but also to help customers who want to start a business or part-time side business without inventory pressure to do beauty, After the opening of the skin, the associates of the beauty store need to pay a certain integrity deposit and brand management fee, and when the cooperation expires, the deposit can be refunded, and the store is opened for free, eliminating the high purchase payment of the traditional physical store, causing certain risks on the road to entrepreneurship.
After the muscle beauty brand changed the sales form of the general cosmetics store, the operation director said bluntly at the plenary meeting: Most of the reasons why customers are easy to lose is that we always maintain only a transaction relationship, not a customer relationship, your positioning of the customer determines the customer's stay, and the future of the store is to play "value is not price" service but sales.
Physical store associates as a direct docking of consumers, first of all, all the information of the product must be stored, the correct product to play the maximum value, to solve the customer's own skin problems, product knowledge, skin knowledge, the establishment of business management plays a vital role. Post-muscle business school is a post-muscle brand to provide a skills training platform to strengthen each associate, to create a number of course systems - products, management, marketing, professional skin knowledge, instrument practice activities and operations, etc., to strengthen the comprehensive thinking and various practical capabilities of associates.
The rolling tide brought by the Internet era and the earth-shaking changes in the commercial market undoubtedly tell us that physical commerce must not only have survival, but also have development influence, and only the physical stores in progress are the attitude that future brands and physical stores should have. In the future of the retail industry, physical stores will not disappear, but the business model will change. However, if the physical store wants to gain a foothold in the future market, only by seizing the opportunity of the times and seeking change and innovation with the times can it lay the road for development.