On July 17, 2021, the Lehua family will hold a large-scale family concert. At that time, the leading artists of Lehua Entertainment Company will participate in the performance, and Wang Yibo, Han Geng, Li Wenhan, Meng Meiqi, Lehua Qizi and so on will participate.
Today, let's talk about the birth of Wang Yibo, a top traffic.
In the summer of 2019, the delay drama "Chen Qing Ling" was on fire. The two leading actors Xiao Zhan and Wang Yibo also quickly exploded on the internet, compared with the same period, Xiao Zhan's resources were better than Wang Yibo's, and the development momentum was more fierce, but the AO3 incident that occurred on February 27, 2020 made Xiao Zhan have to calm down for a while.
The development of Wang Yibo, although it did not usher in a second peak after the explosion of popularity, has always been a smooth sailing.
01
Debuted as a group of singers and dancers, and turned to the film and television industry
First of all, a brief introduction to Wang Yibo.
Wang Yibo was born in 1997, 24 years old this year, in today's Top Traffic in China's entertainment industry, it is very young, and his development path is actually very slow in the early stage.
In 2011, 14-year-old Wang Yibo participated in the national IBD street dance competition and won the top 16 of the Hiphop group, and his excellent dancing ability and good appearance conditions made him signed by Lehua Entertainment as a trainee and went to South Korea to participate in training.
Here to emphasize a point, Lehua Entertainment Company in this period is actually not mature, did not find a fixed development line, it can be said that like Cheng Xiao, Wang Yibo such early and middle artists are with Lehua Entertainment growth.
However, compared with the early artist Han Geng of Lehua Entertainment, Han Geng held a considerable part of the shares in Lehua Entertainment, which also brought about the model of Korean love beans. For Cheng Xiao, Wang Yibo and later artists, it is more of an identity to work for Lehua, and it is difficult to grasp the company's capital.
On September 15, 2014, the group UNIQ made its debut. The male idol group composed of Wang Yibo, Zhou Yixuan, Lee Wenhan, Kim Sung-joo and Cao Chengyan completely refers to the way of Korean boy bands, first training artists, debuting songs, playing songs to maintain popularity, and continuing to develop.
In the early stage, a huge amount of money needs to be invested in cultivation, and it is possible to return the capital in the later stage. The main way to return the book is concerts, fan meetings, signing parties and other activities.
Du Hua, CEO of Lehua Entertainment, once joked on Weibo that she was willing to bet 100 million if the UNIQ combination was not popular.
Unfortunately, in 2016, the state issued a "Korean restriction order", which made the development of UNIQ, which strived to open up the Korean market, encountered a bottleneck, but this bottleneck period, Wang Yibo overcame it well through "Every Day Upward".
This also paved the way for his later popularity, as well as the continuous exposure after the explosion, "Every Day Upward" has benefited Wang Yibo a lot, whether it is past or present.
On January 1, 2016, Wang Yibo joined "Tiantian Little Brother" as an assistant host, hosting the show with Wang Han, Qian Feng and Da ZhangWei.
"Every Day Upward" is a talk show, in addition to stars, it will also invite a lot of ordinary people, which is too helpful for Wang Yibo to accumulate learning experience and train on-the-spot reaction ability.
And because of the nature of the program, Wang Yibo has fewer words, which will not make people feel excessive and cause aesthetic fatigue, so even after he became popular, the host did not become his conspicuous label.
Analogy with "Happy Base Camp", this show is more of an entertainment nature, stars can be on, but also want to, because it is too hot, and fast ben will enhance the exposure of stars through a series of game links, full of firepower, but if a star in this variety show for a long time, the audience will be annoyed.
"Every Day Upward" for Wang Yibo, once a week and not excessive, just right.
It is impossible to rely on hosting alone, and Lehua actually knows that Wang Yibo's advantage lies in dance. In 2018, the talent show "Creation 101" was also a big fire, and Wang Yibo made a small fire with his identity as a dance teacher.
In this show, Lehua Entertainment uses a mature group operation method: 1+2+5, which we will analyze in detail later.
Gaining fame, Wang Yibo turned to film and television, and previously appeared in "Dream Partner" and "Journey to the West 3", and later became popular through the TV series "Chen Qingling".
And later, she partnered with Zhao Liying, the queen of costume dramas, to star in the TV series "You Fei", the film and television resources are very good, but this does not bring him a good reputation, because he is a singer debut, dance is the advantage.
In 2020, Wang Yibo served as the mentor of "This is Street Dance 3" and became the champion mentor. This wave has won Wang Yibo the recognition of passers-by in the true sense.
In the show "This is Street Dance 3", Wang Yibo showed his excellent dance ability and understanding of dance, attracting a large wave of passers-by fans and increasing the audience's recognition of his professionalism.
This year he will continue to serve as the instructor of "This is Hip Hop 4", which shows that this is the right way.
02
The internal entertainment loves beans coincide
Speaking of Wang Yibo, this is a very typical success story of internal entertainment love beans, and it is also the result of mass market selection. Borrowing Wang Yibo's development path, we want to talk about the development of Chinese boy bands and women's groups.
Everyone often jokes on the Internet: now the singers and dancers have gone to act, the love beans do not sing and dance, and they can make money by acting in a few TV series. In fact, this statement is more one-sided.
China's love bean group market is actually immature, and this immaturity is manifested in the following aspects.
First, the time to train artists is short, and the degree of professionalism is not enough.
China's current way of cultivating love beans is to learn from The Korean model, after all, South Korea started early, this aspect is very professional.
But the market and capitalists are very eager to make quick gains, hoping that the money invested in artists can be quickly returned. In recent years, China's talent shows have emerged in an endless stream, and it takes many years to train a qualified trainee, is there so many talents in the market?
In fact, the original intention of most domestic talent shows is not to form a group, but to make money through the model of idol cultivation, so the business ability of many groups is difficult to say. There are also trainees who have been training for a few days to run to participate in the show, to put it bluntly, not to aim for debut, but to mix familiar eyes and increase some popularity.
Second, there is no corresponding standardized operation after debut.
There is a saying circulating on the Internet: some groups debut at the peak.
Indeed, there are many platforms and programs for singing in South Korea, when a group releases a new song, it is non-stop that the artist must promote the new song on each singing platform, which can not only train the artist's stage ability, but also allow the artist after the group to appear in front of the audience.
In addition, many groups will have exclusive variety shows.
Third, the development prospects of China's film and television market are good.
Many companies let artists participate in TV dramas is actually a good choice, which is very beneficial for the individual development of artists, but this is not conducive to the development of groups, because when the popularity of artists is raised, and then bundle groups to promote groups, fans are not happy.
So why does the film and television industry attract audiences more easily?
For idol groups, the target group is very fixed, and the audience range is difficult to expand, because the style of the team is generally fixed, generally speaking, the idol group is a relatively younger group, and the source of income is mainly linked to the fans, so the group's business ability, popularity, and team operation ability put forward high requirements.
The film and television industry will be a little easier, and the audience can come from different age groups, not only through starring to make money, but also to harvest passers-by fans.
However, for Aidou, this is also a potential risk, because once it is messed up, it will be ridiculed by the group and ruin the popularity of passers-by.
For example, the recent frequent hot search of the TV series "You Are Beautiful when You Smile", the heroine Cheng Xiao was ridiculed by netizens because of the role setting and acting skills, for Cheng Xiao, the acting skills were denied, but the heat was still reached.
03
Lehua Entertainment
Talking about Wang Yibo's history of fame, it is inevitable to avoid the brokerage company behind him - Lehua Entertainment.
Remember Huang Zhibo, a Lehua Entertainment trainee arrested on fraud charges during the Spring Festival of 2020? He desperately wanted to enter Lehua Entertainment, and in an interview with See the World magazine, he himself said,
Lehua is equivalent to Tsinghua Peking University in your eyes.
This entertainment company is indeed relatively good in China at present, but it also has many disadvantages.
Lehua Entertainment is a company founded in 2009 and the CEO is Du Hua. At the beginning, this company was planning to develop film and television, benchmarking film and television companies such as Light Media and Huayi Brothers.
Later, it gradually owned three major businesses such as artist management, music copyright, film and television investment, etc., and the domestic talent shows "Youth with You" and "Creation 101" have brought Fire to Lehua Entertainment, and many people have longed for it.
Because Lehua has not only cultivated a lot of successful love beans, but also has film and television resources, do not worry too much about the resources after debut.
As a brokerage company that produces love beans, it must have a little popularity in South Korea. A large part of Lehua's popularity was brought by Cheng Xiao, who was very popular in South Korea that year, but later withdrew from the Korean market.
As we all know, most of Lehua's trainees are trained in Korea and are localized.
Let's talk about the "1+2+5" model played by Lehua after the training, that is, a star mentor, two debuting or well-known trainees and five new trainees.
Taking "Creation 101" as an example, Wang Yibo won the heat for the mentor, Meng Meiqi and Wu Xuanyi successfully debuted, and the newcomers were familiar with each other, and maybe they would come again next season. This approach is a win-win situation for all parties.
At the same time, its drawbacks are also obvious, the team is often lagging behind after the artist becomes famous, and many follow-up operations are not in place.
Wang Yibo is currently developing in many aspects of variety shows, film and television dramas, and dance, but in the entertainment circle where new people emerge in an endless stream and the top stars compete fiercely, how to continue to exert their own advantages, and avoid excessive bringing bad passers-by and word-of-mouth, which is not only what Wang Yibo and the team have to think about, but also what the idol-born love beans need to plan carefully.