The fourth season of NetEase Cloud Music's "Stone Project" officially opened to create a new generation of original innovation stars in an all-round way

On September 25, the fourth season of netease cloud music original music annual support plan - "Stone Project" was officially launched, soliciting original works for musicians. From now until October 22, musicians can go to the NetEase Cloud Music Station to search for "Stone Project" to participate in the registration. It is reported that this season's "Stone Project" for the first time introduced a regional competition format, the collection of works without a theme, aiming to find high-quality original sound from all over the country and with different styles; at the same time, NetEase Cloud Music has also formulated a long-term promotion plan for winning musicians, including virtual music labels, compilation album production, tour support, etc., to promote more outstanding musicians to enter the public vision.

It is understood that the "Stone Plan" is an original musician support plan initiated by NetEase Cloud Music, which aims to provide all-round, innovative and systematic support for original musicians and help musicians get more exposure and music revenue.

Compared with previous editions, this season's "Stone Project" has comprehensively upgraded the design and promotion resources of the competition format, going deep into the region, so that every musician has the opportunity to stand out. Considering the current trend of the music market being more and more differentiated, regionalization becoming more and more obvious, and the growing scale of musicians, this season's "Stone Plan" joins the regional competition design, set up East China, South China, Central China, North China, Northwest, Southwest, Northeast, Taiwan, Hong Kong, Macao, overseas nine major competition areas, nationwide "carpet search" for music new sounds, aiming to create the country's first original musician map; at the same time, set up a competition promotion system, rank within the division, increase the exposure of musicians, Let the champion no longer be the only chance to stand out.

At the promotion level, this season will launch a "virtual label" for the first time, combining internal and external promotion resources to provide more exposure for original musicians and their works, and work together to create a new generation of supernovae. According to the official introduction, musicians who sign up to participate in the collection of original works of the fourth season of the "Stone Project" will receive long-term promotion support such as album production, program push, commercial brand cooperation, etc., and have the opportunity to debut as the first batch of members of the stone plan virtual label, get the platform to build in an all-round way, polish the works at the same time can also harvest traffic.

It is reported that the fourth season of the "Stone Plan" is divided into four stages: audition, regional promotion, national promotion, and national final selection. In the national selection stage, the whole network users will work with the expert jury to decide the promotion candidates. Next, the musician needs to submit a new song, and the jury, music experts, media observation group, etc. jointly select 20 contestants to enter the national final. Finally, users will vote for the list of the strongest newcomers to the fourth season of "Project Stone". It is understood that the lineup of judges will be announced in the near future.

As an original musician support program initiated by NetEase Cloud Music, netEase Cloud Music "Stone Plan" has been successfully held for three seasons since its launch in 2016 with the attitude of "true support, real excavation, and real return", and has achieved remarkable results. On the one hand, it boosts original musicians such as Prism, Fine Orchestra, Mu Xiaoya, Jude, Ge Dongqi, Summer Invasion Project, and Dayri Whispers to enter the public eye; on the other hand, it also provides exposure opportunities for more high-quality original music works. This season's "Stone Project" will continue to deepen the support of original music, provide the soil for the majority of original musicians to grow freely, and effectively promote the prosperity and development of China's original music.