From 9:00 a.m. to 12:00 a.m. on May 4, the first spring in the world of Jinan, there are three special anchors who gather and organize the "Love Threesome" of Baotu Spring to jointly "live stream the goods" for the cultural and creative products of the disabled in Jinan City, and play the symphony of love for the disabled in Quancheng.
On the banks of the world's first spring, three streams of water gushed out, Li Wei, a model of self-improvement for the disabled in Jinan City, Wang Zhenhua, a pioneer representative of loving and helping the disabled, and Xu Hao, secretary general of the Municipal Welfare Foundation for the Disabled, sat neatly in the live broadcast room and presented their live broadcast debuts. On this occasion of May Fourth Youth Day, in baotu Spring Sangu Waterfront, I endorsed the cultural creations of the disabled in Jinan City, such as the handicrafts of the intellectual disabled at my brother and sister Love Station.
Handmade soap, Spring City Square Spring Label beads, cabbage ornaments, hand-drawn flower baskets, hand-drawn cartoons, inspirational books and other cultural and creative products for the disabled, through live broadcast shots, attracted the attention of "200,000 +" netizens, and the online preferential products launched continued to be snapped up. The three-hour live broadcast, the live broadcast room attracted nearly 5,000 people, 571 pieces of disabled cultural and creative works were sold online and offline, the inventory of cultural and creative products for the disabled was sold out, and the love enterprise Erli Media subscribed to the handmade handicrafts of the disabled at the love station for 10,000 yuan at a time. The atmosphere of the live broadcast was touching, and two tourists from Qufu were deeply moved and went into the live broadcast room to subscribe to tie-dye silk scarves and handmade flower baskets.
The "Love Threesome" disability assistance combination not only achieved obvious results in the endorsement and sale of cultural creation products for the disabled in Jinan, innovatively promoted the humanistic brand and production and marketing supply to form a closed-loop disability assistance model, but also promoted the warm and moving spring water culture, the beautiful temperament of helping the disabled and the disabled, and made a new attempt to promote the cultural tourism industry in Jinan during the May Day period.
Jinan is a famous historical city, how to enrich and carry forward the history and culture, and create and develop the culture of the disabled is an important topic of the Jinan Disabled Persons' Federation. In recent years, through the creation of bases, the construction of platforms, training and recommendation, the gathering of talents and other measures to promote the development of cultural and creative activities for the disabled. A large number of demonstration institutions and enterprises such as my brothers and sisters love station, Shandong Expo animation, etc. have emerged, and the cumulative training, placement and radiation have driven the cultural employment of more than a thousand disabled people. However, under the influence of the epidemic, the products created by the disabled through culture have been impacted, and there are difficulties such as slow sales.
In order to let more people know and be familiar with the cultural works of the disabled, build a new Internet online and offline new retail platform, expand the employment channels for the disabled, and open up the road for new media to help the cause of the disabled, Li Wei, a model of self-improvement for the disabled in our city, Wang Zhenhua, a pioneer figure in loving and helping the disabled, and Xu Hao, secretary general of the Municipal Welfare Foundation for the Disabled, "organized a group" live broadcast, actively contacted and coordinated with multiple parties, jointly recommended handicrafts and cultural creation products for the disabled in our city, and made a contribution to the poverty alleviation in our hometown.
Li Wei: A model of self-improvement
"Through the professional guidance of the teachers, the severely intellectually disabled people of the Love Station spent a few days carefully compiling an exquisite shopping basket, which is made of green material and is a good choice for buying vegetables and placing items." Li Wei, an outstanding representative of the disabled in our city, showed the recommended flower basket to more than 100,000 fans in the live broadcast room.
Speaking of Li Wei, among the disabled people in Jinan, it can be described as a small reputation. An accident that left him disabled and plunged him into a low point in his life. From discouragement to re-defeating the disease to regain self-confidence, he experienced phoenix nirvana, overcame the unimaginable difficulties of ordinary people, successfully started a business in a wheelchair, fed back to the society, and was elected as the vice president of the Tianqiao District (Golden Phoenix) Disabled Aid Alliance Love and Disability Federation, completing the sublimation of the realm of self-reinvention. His inspirational story was passed on by word of mouth by friends with disabilities, inspiring and driving every disabled person around him who had a dream in his heart to strive for happiness.
Li Wei wrote a touching story of self-improvement on the road of helping others to help themselves and help the disabled. When he learned that the handicrafts of the disabled in the love station were unsalable, he extended a helping hand for the first time, "Although the severely disabled people of the love station are very difficult, they did not complain, did not sit and wait, but used their tenacious spirit to work hard to do things, do not ask for returns, and are willing to dedicate." Spring, when this word was invented, is to make people remember that water is what we get from nature in vain, we should be grateful to nature, grateful to society, which is the essence of spring culture. I'm willing to do something for people with disabilities with a little bit of my effort."
Wang Zhenhua: Love helps the disabled pioneers
Wang Zhenhua is a deputy to the Provincial People's Congress, a member of the Standing Committee of the Jinan Municipal Committee of the Chinese People's Political Consultative Conference, the president of the Provincial Animation Industry Association, and the founder of the "Lychee Blossom" public welfare brand, which is a public welfare brand created and operated by the Huaiyin District Disabled Persons' Federation and Wang Zhenhua's enterprise World Expo Animation under the guidance of the Shandong Provincial Disabled Persons' Federation and the Jinan Disabled Persons' Federation, aiming to build a new type of education and employment service system for the disabled under the background of "Internet +", and promote the disabled to achieve high-quality and high-level entrepreneurship and employment in the field of cultural and creative industries through the "training + studio + e-commerce" model. So far, the "Lychee Blossom" studio has been established for 28 disabled cultural and creative talents in the province, and the person in charge of the studio has radiated and driven more than 200 disabled cultural and creative talents to achieve employment and entrepreneurship while solving their own employment and entrepreneurship. Lychee takes inspirational harmonic sounds, implying that disabled people are like lychees, although the appearance is not perfect, but the heart is crystal clear. With the joint efforts of the party committee and the government and all sectors of society, the disabled people share the sunshine and rain, the flowers bloom brilliantly, and bear fruitful fruits.
In 2019, Expo Animation was commended by the Provincial Party Committee and the Provincial Government as an advanced collective for assisting the disabled in Shandong Province, and was named a national cultural and creative industry base for the disabled by the China Disabled Persons' Federation. When Wang Zhenhua learned of this event, he proposed, "The three strands of water gushing from Baotu Spring symbolize the vitality of Quancheng, and the three of us are like three gushing springs, on the energetic day of May Fourth Youth Day, we will do a meaningful thing for the culture of the disabled together", he brought "Golden Rose and Four-Leaf Clover" by young disabled writer Zhong Qian and chinese paintings by young painter Lan Jenny with hearing impairments. Zhong Qian and Lan Jenny are representatives of Quancheng culture, willing to dedicate, work hard, and be grateful to the society. Wang Zhenhua said, "Jinan people have grown up in the nourishment of spring water culture, and we all work together to love and help the disabled, and jointly build the temperature of Jinan's cultural tourism after the epidemic." ”
Xu Hao: Secretary General of the Foundation
The secretary general of jinan welfare foundation for the disabled after 80 years, physically disabled he has been engaged in the work of the disabled for 17 years, love and responsibility to build his values, for the love of the station and other cultural works for the severely disabled "live streaming with goods" is the responsibility of the foundation, but also from the love for the cause of the disabled.
Baotu Spring's "Love Threesome" has boosted the cultural and creative products of the disabled in our city into the public eye. The organizers of this time are Jinan Disabled Persons' Federation, Jinan Labor and Employment Service Center for the Disabled, and Jinan Welfare Foundation for the Disabled. The live broadcast room is provided by the friendship donation of the world's first spring cultural and creative center, and realizes online and offline synchronization, which has far-reaching meaning. Shunchao (Shandong) Cultural Media, a caring enterprise, not only provides technical support throughout the process, but also organizes employees to become volunteers for the disabled. The relevant departments and units cooperate closely, carefully plan, fully prepare in advance, and warm up in advance to ensure the successful holding of live broadcast activities.
It is reported that 2020 is the year of decisive victory in the battle against poverty, the poverty alleviation of the disabled is the current top priority, affected by the new crown pneumonia epidemic, the cultural and creative products of the disabled are partially unsalable, in order to implement the municipal disabled persons' federation to understand the needs of the disabled, improve the satisfaction of the disabled, give play to the advantages of the Internet platform, link social resources, increase the exposure of cultural products for the disabled, promote transitional employment, promote the resumption of work and production, help alleviate poverty consumption, and solve the problem of slow sales of cultural and creative products for the disabled.
(Jinan Disabled Persons' Federation)
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