On November 6th, the fourth China Convention and Exhibition Industry International Economic and Trade Forum, the only supporting forum in the field of Convention and Exhibition in China during the Fourth CIIE, with the theme of "Convention and Exhibition to Promote High-quality Economic and Trade Development", was held at the National Convention and Exhibition Center (Shanghai). Wang Lei, Secretary General of the Secretariat of the China-ASEAN Expo and Director of the Guangxi International Expo Bureau, attended the forum and delivered a keynote speech entitled "The New Development Pattern of Active Service and Dual Circulation". The following is the full text of the speech:
Actively serve the new development pattern of double circulation
——Keynote speech at the 4th China Convention and Exhibition Industry International Economic and Trade Forum
Secretary-General of the Secretariat of the China-ASEAN Expo
Director of Guangxi International Expo Bureau
Wang Lei
(November 6, 2021)
Distinguished leaders, distinguished guests, and friends,
Hello everyone! Thanks to the invitation of the organizers, I have the opportunity to exchange experiences with colleagues in the industry.
2021 is a year for China's convention and exhibition industry to innovate and change and move forward in the prevention and control of the new crown pneumonia epidemic. The domestic epidemic has fluctuated repeatedly, and the epidemic situation abroad is still raging, and The Chinese convention and exhibition industry colleagues have worked together to adapt to local conditions and implement policies according to conditions, innovate the mode of holding exhibitions and conferences, and hold a series of exhibitions, which has promoted the accelerated recovery of the convention and exhibition industry. This year, the National People's Congress adopted the "14th Five-Year Plan" and the Outline of Long-term Goals for 2035, which takes accelerating the construction of a new development pattern of domestic and international dual circulation as the main line, and gives a new mission to the development of the convention and exhibition industry in the "14th Five-Year Plan" and even a longer period. I believe that in recent years, the convention and exhibition industry has both challenges and development opportunities in the context of "post-epidemic" and "double cycle".
First, the challenges and opportunities facing China's convention and exhibition industry under the new situation
(1) Challenges.
1. Under the influence of the epidemic, the postponement or cancellation of exhibitions will become a regular "pain point". In the context of the ups and downs of the epidemic, the exhibition organizers must not only promote the preparatory work as planned, but also have to face the possibility of postponing or canceling the exhibition, and it is more difficult to prepare for the exhibition.
2. Exhibitions with international exhibitors or buyers as the main customers are the most affected. Because international exhibitors cannot enter, some such exhibitions have been forced to stop or take a combination of online and offline holdings, but the effect of holding them is difficult to reach the pre-epidemic level.
3. The exhibitions hosted by small and medium-sized enterprises are facing difficulties, and the cost of cultivating new brand exhibitions has increased. The epidemic has increased the cost of small and medium-sized enterprises to carry out exhibitions, and they have taken greater risks. The epidemic has also limited the offline marketing and promotion of the exhibition, increasing the cost of cultivating new brand exhibitions.
(2) Opportunities.
1. Serving the domestic cycle has become a new task for the exhibition industry. Expanding domestic demand is the strategic basis of the domestic cycle. The convention and exhibition industry will play a greater role in promoting industrial upgrading and the development of the real economy, promoting consumption, and expanding domestic demand. The first China International Consumer Goods Expo held in Hainan in May this year has built a new platform for international consumer goods exhibition and trading, and is a new case of promoting consumption in the exhibition industry.
2. There is still room for high-level service openness.
First, the effective control of the epidemic has made China the most stable supplier in the world, and China's convention and exhibition industry still plays an important role as a bridge in the global industrial chain supply chain. China has coordinated epidemic prevention and economic and social development, becoming the first country in the world to resume production and life, and successfully held a number of important exhibitions such as the Expo, canton fair, service trade fair, East Expo, China-Arab Expo, Northeast Asia Expo, Central and Eastern Europe Expo, And China-Africa Economic and Trade Expo, which highlights China's irreplaceable important position in the global supply chain and reflects the pragmatic move of the international cycle of convention and exhibition industry service.
Second, the in-depth implementation of the "Belt and Road" construction and the implementation of RCEP have injected strong impetus into the high-level opening up of the convention and exhibition industry. The joint construction of the "Belt and Road" has shifted from the "big idea" of the layout of the plot to the stage of "work stroke" of intensive cultivation. In particular, RCEP will come into effect on January 1, 2022, making a major breakthrough in regional economic integration and providing a broader stage for the high-level opening up of convention and exhibition services.
3. The development of information technology empowers the innovation and development of the exhibition industry. Under the background of "post-epidemic" and "double circulation", the promotion and application of information technology in the exhibition industry have further accelerated. Manifested in:
First, the number of participants in online international conferences has increased. Different from online exhibitions, online international conferences are easier to operate, and attending international conferences by video has become a new atmosphere in the convention and exhibition industry.
Second, the pace of online exhibitions has accelerated. In the past two years, more and more exhibitions have been held online, and this autumn Canton Fair has also adopted a combination of online and offline methods for the first time, and the recognition of online exhibitions in the industry has increased, and the coverage has expanded rapidly.
Third, the integration of exhibitions and new business models has become a new bright spot. Some exhibitions have introduced new business models such as live streaming with goods, combining the advantages of "seeing is believing" of physical exhibitions with the "fan economy" of "live streaming with goods", which has greatly improved the economic and trade effect of the exhibition.
2. Exploration and Practice of the China-ASEAN Expo
Since the outbreak of the epidemic last year, the China-ASEAN Expo has coordinated the prevention and control of the epidemic and the preparations, and has taken a series of innovative measures, which have been successful for two consecutive sessions.
The first is to overcome the impact of the epidemic and adopt new practices such as "goods do not come", "internal and external", and "remote booths". "The goods do not come", that is, do not invite overseas merchants to participate, and their agencies in China participate on their behalf and organize their exhibits in China to participate. "Inside for outside" is to increase the attraction of domestic exhibitors, and overseas exhibitors are mainly online participants. "Remote booth" means that foreign exhibitors arrange booths in their own countries, and domestic buyers enter the remote booths through video to negotiate in the East Expo pavilion. This year's East Expo set up an 80-square-meter remote booth in Vietnam, and about 20 Vietnamese enterprises participated in remote display and negotiation, and exhibitors welcomed this move.
The second is to focus on serving the domestic cycle. This year's East Expo innovative retail chain stores into the new model of the exhibition, the first time in cooperation with Sinopec Group to hold the "Easy To Enjoy Festival" activity, Sinopec's gas station convenience stores covering the whole country to participate in the exhibition, with a 4,000 square meters of exhibition hall comprehensive display of Sinopec convenience stores, automotive services and other new business opportunities, serving the expansion of domestic demand strategy.
The third is to actively serve RCEP. For the first time, the RCEP exhibition area was set up, the RCEP Business Summit Forum and the RCEP Enterprise Training Course were held, the "Japanese Enterprise Guangxi Tour" activity was carried out, the Korean Trade Promotion Corporation was developed to become the first RCEP special cooperation agency of the East Expo, and the first RCEP Blue Book "RCEP Business Opportunity Guide" was released, so that the function of the East Expo platform was expanded from serving China-ASEAN 10+1 to serving RCEP.
The fourth is to build the East Expo on the cloud. We have cooperated with Alibaba Group to build the Cloud East Expo, and built a high-level dialogue platform for "cloud diplomacy", a "cloud" economic and trade cooperation platform, and a "cloud" conference platform. The Cloud East Expo was launched in November last year and has achieved normal operation. During the 18th East Expo this year, we cooperated with the domestic head anchor Wei Ya to "Select Good Things Festival" live broadcast activities, and the specialties of ASEAN countries and various parts of the country guided the turnover of nearly 20 million yuan in only 18 minutes in the live broadcast, and the number of viewers exceeded one million.
Third, how to transform and upgrade exhibition institutions under the background of "post-epidemic" and "double circulation"
(1) Adjust the new positioning of the exhibition. It is necessary to conduct in-depth investigation and analysis, optimize old themes, and explore new themes. Some of the main exhibition contents of foreign-related exhibitions can try to transform and tilt towards the development of domestic trade. Consumer exhibitions should not only help enhance traditional consumption and expand the scale of consumption, but also pay attention to improving the quality of consumption and cultivating new types of consumption. It is necessary to better stimulate the potential of the domestic market with the improvement and upgrading of the physical exhibition, better connect with the international market with the normal operation of the "cloud exhibition", and make full use of the "two markets and two resources" with the organic integration of online and offline, so as to promote the mutual promotion of "double circulation".
(2) Optimize the exhibition value chain. Exhibition organizers should take the initiative to grasp the hot spots of economic development, grasp the industrial chain of the exhibiting industry and its upstream and downstream development needs, take the initiative to design the economic and trade behavior trajectory of good customers, organically combine display, conference, activities, services and other links, and associate trade, investment with finance, logistics, customs clearance, information services and other industries, so that the exhibition value chain can better provide all-round services for merchants to reconstruct the industrial chain. For consumer exhibitions, the exhibition organizers should extend the exhibition value chain from both ends of production and consumption to more links such as product research and development, design, circulation, product inspection and certification, and after-sales service, so as to improve the "sense of gain" of customers.
(3) Improve the service capacity of the exhibition. At present, the combination of online and offline exhibition and conference mode has become the new normal of the exhibition industry. Exhibition organizers should make full use of information technology to carry out service innovation, adjust the management mode and team structure, and ensure that online and offline exhibitions, negotiations, promotions and other links are organically connected and mutually promoted; the venue side should provide a better experience for merchants through the construction of "smart venues". Service providers should use the Internet, mobile clients, etc., to integrate catering, hotel accommodation, transportation and other related services, so that merchants can get more convenient services.
Fourth, we sincerely welcome the industry to hold exhibitions in Nanning, Guangxi
As a convention and exhibition city facing ASEAN and serving the whole country, Nanning, Guangxi, sincerely welcomes the national convention and exhibition industry to come to hold exhibitions and conferences.
(1) The infrastructure is becoming more and more perfect. The Nanning International Convention and Exhibition Center has been renovated and expanded, which has stimulated the formation of a new center and a new business core in Nanning, and the surrounding area has become the CBD of Nanning, and the "Nanning Convention and Exhibition Business Circle" has become the largest and most prosperous commercial group in Guangxi.
(2) Provide financial subsidies for exhibition institutions. In Nanning's support policy for promoting the development of the exhibition industry, the exhibition subsidy is up to 1 million yuan, and the urban government plans to spend 10 million yuan of special fund subsidies every year, in addition, local enterprises in Guangxi also give financial support for the introduction of exhibition projects.
(3) ASEAN-oriented business resources are abundant. The annual East Expo has led to the landing of a large number of platforms and mechanisms such as the China-ASEAN Economic and Trade Center. Holding exhibitions and conferences in Nanning can obtain business resources for ASEAN cooperation in many aspects.
Dear friends, we welcome more national touring brand exhibitions and professional exhibitions to settle in Nanning. We also hope to work with you to explore the ASEAN convention and exhibition market, cultivate international exhibition brands, and make new contributions to building a new development pattern of "double circulation"!
Thank you.
Cover photo: Peng Huan
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