In March 1979, at the Shinjuku Keio Department Store Disaster Prevention Exhibition, ten fire safety posters drawn by Osamu Tezuka, the "god of manga", were exhibited. Tezuka's well-known characters all appeared, in a lively way to preach fire safety to the public, compared to the serious and stereotypical traditional posters, these well-known cartoon characters can arouse the attention of the Japanese people, especially children and teenagers, played a good educational and guiding role, let's enjoy these ten posters together.
Keep children away from fire
▲Astro Boy With an iron arm Astro Boy/Ulan
Astro Boy and his sister Ulan on the poster are the first Japanese animation stars that many post-80s friends have known. In December 1980, CCTV introduced the Japanese black-and-white version of "Astro Boy" in the 60s, when the young audience had already grown up and became parents, but everyone may remember the song "Over the vast sky / Cheerleaf fly to distant galaxies / Come on, Astro Boy / Good Boy who loves science / Kind and brave / Astro Boy", let us always remember "Keep children away from the source of fire".
Maintain good ventilation in the room
▲ Forest Emperor Leo /Rooney / Ruchio
In January 1981, Japan's first color TV animation "The Forest Emperor" was broadcast on China's CCTV, brave and independent, fearless little white lion Leo after Astro Boy, became the idol of thousands of Chinese children, even if Disney's "Lion King" landed in China many years later, but the little white lion Leo is still engraved in our memory. "Keep the room well ventilated", children and old friends should remember.
Prepare at least two escape routes
▲ Little white horn Uni
We met "Little White Horn" from the Taiwanese variety animation program "Three Hundred and Sixty-Five Nights" broadcast in the 90s (translated as "Unicorn Little Lucky Star" in Taiwan), limited by the broadcast area, the cute unicorn Yuni is not as popular as Astro Boy and Leo, but it is still a good memory of many post-80s friends. On this propaganda poster, the kind little white horn bravely extinguished the fire and rescued the small ants, I believe that whether it is Japanese or Chinese children will remember the fire knowledge of "at least two escape routes" after seeing the poster.
Be wary of odors
▲ Doctor Strange Black Jack Black Jack
A friend once laughed and said that the age of the reader can be seen from the translations of "Black Jack" "Strange Doctor Black Jack" and "Strange Doctor Qin". This is true, most of the earliest editions of our mainland readers are "Strange Doctor Qin" published by the "Hainan Fine Arts Photography Publishing House" in the early 90s, and the black jack with high medical skills is very suitable for the fire theme of the poster of "vigilance against peculiar smells".
Prepare safe spaces for the elderly and children
▲ My Sun Wukong Sun Wukong / Sha Wujing / Tang Sanzang
"My Monkey Goku" is a humorous manga serialized in Akita Shoten's Manga King magazine in Akita Bookstore from 1952 to 1958, this work based on the classical masterpiece "Journey to the West" skillfully blends the classical and modern, the manga of Sun Wukong is like a troublemaker child, Sha Wujing is an old gentleman who takes treasure hunting as his goal in life. In this promotional poster, Mr. Tezuka reminds everyone to "prepare a safe space for the elderly and children."
Keep your home tidy
▲ Firebird
From 1954 to 1988, Osamu Tezuka wrote chapters of Firebird, the most philosophical of his many works, the firebird symbolizes eternity and ideals, exploring the good and evil of life and death and the eternal moment. For children and teenagers, they may not be able to fully understand "Firebird", but on the promotional poster, Osamu Tezuka uses the most intuitive picture to convey to everyone the importance of "keeping the home clean", especially in the kitchen and other places where fire is used, it must be kept clean.
Do not be careless when using fire
▲ Doctor Strange Black Jack Pinocco
Looking like a little girl, pino is actually an important character in "Strange Doctor Black Jack", responsible for taking care of Black Jack's daily life and cooking, so Osamu Tezuka chose Pinoc to remind everyone to "not be careless when using fire".
Will you use fire extinguishers correctly?
▲Astro Boy Bearded Father (accompanied by Junsaku)
Bearded father originally known as Companion Toshisaku, in the "star team" of Osamu Tezuka often played a hot-blooded role, in the "Underground Country Strange Man", "Iron Arm Astro Boy", "Three-Eyed Child", "mw" and other works have appeared in the film, full of sense of justice, curiosity, has a Edo temperament, sometimes also plays some villain roles, propaganda posters in the bearded father clumsily use the fire extinguisher at the same time, but also reminds us that we must "learn to use the fire extinguisher correctly" at the same time.
Habitual fires must also be vigilant
▲ Three-eyed child Writing / And Nobori Chiyoko
Descendants of the ancient Three-Eyed Clan wrote Rakuhosuke with his classmate and girlfriend and Nobori Chiyoko, who are old friends we are familiar with. This work was serialized in the Weekly Shonen Magazine from 1974 to 1978, the story revolves around ancient civilizations and folklore, and after being adapted into an anime in the 90s, it was introduced and broadcast in China, I don't know if you remember the transformation spell of "abudoru, damuraru, omunisu, nomunisu, peru esu, hori maku, kitare!" a ka i ko n do ru!! It doesn't matter if you can't remember, remember that "you must also be vigilant when you are used to fire."
Regular fire safety inspections are carried out
▲ Sapphire Prince Sapphire/Little Angel Qiaobi
Beginning in 1953, Osamu Tezuka serialized the manga Ribbon Rider in Kodansha magazine Girl Club, Japan's first true shōnen manga. Due to the pranks of the angels, Princess Sapphire was born with the heart of a boy, and in order to inherit the throne, she had to pretend to be a prince to fight against the evil forces. The gentle, kind, brave and strong sapphire broke the stereotype of female characters in the manga at that time, and inspired and influenced future Generations of Japanese shōnen manga. In the 1990s, the Chinese version of the animation of "Sapphire Prince" was broadcast on local stations in China. On this promotional poster, we see the sapphire prince and the little angel Who like nature together to remind the little squirrels to use fire safety, and also remind us all to "conduct regular fire safety inspections".
Looking back at the ten fire propaganda posters created by Osamu Tezuka thirty-eight years ago, we find that the firefighting concept at that time is also applicable today, and it is more effective to convey safety common sense with cartoon characters familiar to children and teenagers, whether it is Happy Goat or Peppa Pig, which can make children remember that it is a good fire poster.
Author of this article
52toys Community Player: Bender & Ida
52toys.com
↙ Click [Learn more] to read the original article