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Some time ago, hu Bo's death caused national concern.
Although Hu Bo's death is regrettable, Pi Ge personally appealed to fans and friends to look at the whole incident objectively and not blindly point the spearhead at producer Wang Xiaoshuai.
At the same time, the incident has also caused many fans to discuss the topic of "where is the spring of domestic art films".
In the past, the impression of art films in the minds of the public can generally be described as "high and low".
On the one hand, due to the particularity of the content and image expression of literary and art films, the film cannot serve as much as possible to please fans like commercial films, which is to say that "there are certain requirements for the movie-watching group".
▲ "Roadside Picnic" A video website has a movie rating of 6.8 points, far lower than the 8.5 points of "Little Times 4"
On the other hand, it is determined by the distribution attributes of domestic theaters.
Although the number of screens in China has long been the first in the world, it continues to grow month by month year (54,165 as of March 2018). However, as we all know, the development of art theaters is still difficult in China, and many theaters open art lines more out of policy and moral support, and the deepest reason is still the small and unstable audience of art films.
Combining these two factors, it seems impossible for art films to achieve high box office in China.
▲ "Carnival" promoted by national word of mouth, with a total box office of 22.59 million
However, 20 years ago, there was a domestic literary and art film, which achieved extremely good box office results after its release.
This is the movie "That Mountain That Man That Dog" directed by Huo Jianqi and starring Teng Rujun, Liu Ye and Chen Hao.
At the artistic level, the film has won awards at domestic and foreign Golden Rooster Film Festival, Montreal International Film Festival, India International Film Festival and other film festivals, with a Douban score of 85,000, and 39% of the 55,000 entries are full scores.
At the commercial level, it blossoms inside and outside the wall, and although it is not popular in China and the box office is almost zero, the Japanese have sold more than 800 million yen after spending 80,000 US dollars to buy it.
Today, Pi Ge will combine this domestic film to specifically analyze the success of literary and art films in foreign countries.
The storyline of this film is extremely simple, that is, it tells the story of a pair of postman father and son delivering letters together, and the waves are not alarmed.
The story takes place in the suining countryside in southwestern Hunan, where an old postman walks with his successor son to deliver letters, accompanied by only a dog along the way.
The son originally hoped that everyone would warmly welcome their arrival, but the attitude of the trustworthy sending to everyone was habitual, and the son was full of doubts.
Delivering the letter, the father and son continued to a Dong cottage, where they met a Dong girl played by Chen Hao, where they witnessed a Dong wedding together.
After getting drunk, the father recalled the love when he was young, and the son who was ignorant of love at the moment was not exactly what he looked like back then?
There was an instant spiritual fit between father and son.
Continuing on the road, we reached a small stream where the son carried his father across the river. The short physical contact instantly eliminated the gap between father and son for more than ten years, they communicated while walking, they walked the mountain road, but also the heart road.
At the end of the three-day and two-night delivery trip, the son fully understood his father, and he would take over his father's mission and continue to live a life of silent dedication by the village postman.
There are three reasons why this film is sought after in Japan.
First, the quality of the film is excellent.
The biggest feature of this film is "pure".
First purely in the characters.
Liu Ye, who is often funny on Weibo today and claims to be the president of Huohua Society, is still a pure and simple big boy in the film, he was only 19 years old when he starred in this film, and his talking eyes can interpret the sound of this film very well, and it is no wonder that he can be nominated for the Golden Rooster Award for Best Supporting Actor with this film.
There is also a surprise in the film is the "ten thousand charms" Chen Hao, who has a variety of styles in this film and faded away from the charm, playing a pure Dong girl, without any sense of violation.
Second purely in the story.
The film is adapted from the short story of the same name by Hunan writer Mr. Peng Jianming, which relies on poetic language to conquer readers, but its weak plot prose imagery is adapted into a movie, and there must be no bizarre and tortuous plot development, which also raises the threshold for watching movies.
A major feature of literary and art films is that they do not rely on the plot to win, so at first glance it looks a bit warm, but such a film is to taste it carefully.
Finally purely emotional.
In the processing of emotions, this film is "moisturizing and silent". The elimination of estrangement between father and son, the hazy feelings between sons and Dong girls, the communication between people and dogs, the veins of these emotions are integrated with the surrounding scenery and completed in silence. This is what we often mean by "blending situations".
Second, the film pokes at the pain points of the Japanese.
Pige has introduced many Japanese movies in the past, and has also analyzed the characteristics of Japanese repression, and human indifference is a major pain point in this country.
The emotional treatment of this film's "Geese Passing Without a Trace" just caters to the psychological needs of the Japanese, and what they lack is this wonderful communication skill.
Therefore, in our Chinese it seems that some of the plots that are as warm as boiling water are simply a "interpersonal communication guide" in the eyes of the Japanese.
It is said that when the film was released in Japan, the simple folk customs immediately attracted ordinary Japanese. Some government agencies and individual parties showed it to their subordinates as an educational film, and posters for the film were even posted on propaganda boards in some postal halls.
Third, this film can be continuously exported in art theaters.
When analyzing the "death of Hu Bo", Pi Ge also said that if art film directors want to truly obtain the right to breathe, they cannot rely on the generous short-term support of some industry leaders, and only when a sufficient number of art theaters appear in China can they be self-sufficient.
Japan did this 20 years ago.
After "Nayama Na Na Na Na Dog" was introduced to Japan, it was released at the Iwanami Theater, the largest art theater in Japan.
The art theater line is different from the traditional theater line, which is characterized by: small audience, small number and long cycle.
A city may have only one or two art theaters, and an art theater may only show one or two films a year.
It is precisely with a good output environment and abundant output time that "That Mountain Man That Dog" can sell for an astronomical amount of 800 million yen.
In addition, the art film is by no means "the wine is not afraid of the deep alley", it has its own unique marketing logic.
Many people only know that the Japanese distributor "cheaply bought" "Na Shan Na Dog", but they do not know that it took nearly a year to publicize it.
They first collected all the information about the film, down to the birthday of the supporting characters; secondly, to expand the surrounding area, Iwanami Cinema bought the rights to 6 short stories from the original author of the film, Peng Jianming, and published a Japanese version of the novel collection together with the film, which was later reprinted five times, 10,000 copies each time.
Not only that, during the screening, the distributors localized the title of the film, changing the title to "The Village Postman" and then reporting on it in major newspapers.
Because the film was shown for several years, in order to maintain its popularity, the film's creators were invited to the TV station every quarter to talk about the story behind it. Although the film was only released in one theater, it invited the elderly to watch the film in the early stage, forming a word-of-mouth fermentation, which immediately caused an extraordinary impact in Japanese society.
It can be said that in addition to the quality of the film itself, the efforts of the Japanese side are also indispensable.
In fact, China also had the prototype of art theater in the past, in the 1990s, China Film Company sought audiences for art films made by the fifth generation of directors, and selected 11 major theaters in 9 major cities in the country, but because the films at that time were still under the riba people, these theaters were gradually eliminated because they were not adapted to the times.
Nowadays, the Chinese film market is becoming more and more prosperous, and the audience's viewing level is gradually improving.
On the one hand, commercial films no longer rely on traffic stars but pay attention to their own quality, on the other hand, the demand for art films is also increasing day by day, one proof is that at the Shanghai International Film Festival in June, the screening field of art films is full, and it is difficult to find a ticket.
We also see that the China Art Film Screening Alliance, established by major theaters led by the China Film Archive, has been officially launched the year before, at least this represents the beginning in the true sense.
Drawing on the experience of foreign art theater development and forming a mature domestic art theater business model, we can ensure that literary and art films can achieve both fish and bear paws at the dual level of artistry and commercial recycling.
Starting with The Death of Hu Bo and learning from the success of "That Mountain, That Man, That Dog" in Japan, we believe that the spring of domestic art films is really coming this time!
Text/Pippi Movie Special Author: Ninja loves to eat fish
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