To say that Taiwan's top rich family, I have to mention that the Cai Group, which is supported by Cai Wanchun. The shadow of its once-dominant business has always been a model for the modern business elite to imitate. But his business empire can be said to be imitated by no one, even li ka-shing, Ma Yun, and Wang Jianlin. From the child of the poor family to the god of business, between the bumps and the political business, along the way, his life is a legend, and the rise of the Cai family led by him is also a legend. He, from a farmer to a god of commerce, "Oriental Sorge" co-founded a company with him, its banks, mysterious figures appeared to open accounts, build insurance companies, and recreate miracles
Cai Wanchun
At that time, due to his family's poverty and forced to interrupt his studies, Cai Wanchun defected to Chen Tao, the eldest uncle of Handing in Taipei. In my uncle's vegetable garden, grow vegetables and then go to the market to sell vegetables. But Cai Wanchun did not simply do this, after he sold the vegetables, he sold some fruits in the vegetable market by the way, and went back to sell, which had his own income. Therefore, the seemingly inconspicuous small business economy is the capital and foundation that will develop in the future.
After that, the family came to Taipei with Cai Wanchun, opened a vegetable garden and fish pond, and rented land in the new store to grow citrus, becoming a farmer-like businessman.
One day, Cai Wanchun inadvertently saw in the newspaper that fish, vegetables and fruits can be used to make synthetic soy sauce, which made his brain open, at this time, during the War of Resistance, Cai Wanchun began to manufacture "Maruzhuang" soy sauce with the funds accumulated before, and later expanded the production of "Maruwan" rice vinegar. The goods are not only sold on the market, but also supplied to the local garrison. Such a small business actually did not last until the victory of the Anti-Japanese War, Cai Wanchun had about 600,000 savings. As a result, he expanded his scale and business types, and successively operated food and groceries.
With the continuous accumulation of wealth, Cai Wanchun's ambitions became more and more ambitious, and he established the Dawan Commercial Bank, which was soon changed to Dawan Shopping Mall, and opened a Dawan Hostel in the mall. After that, it became even more out of control and created a large company involving many industries under the name of "Dawan".
Ma
However, Cai Wanchun's real origins came in 1957, when he became the chairman of the board of directors of the Taipei Tenth Credit Cooperative ("Ten Letters"). However, when he first took over Shixin, this credit union was not ideal, ranking at the bottom of 73 credit cooperatives in Taiwan, ranking 61st, but Cai Wanchun was not discouraged. He thought of breaking with tradition, so in 1960, the credit union announced that "only one dollar can be a ten-letter customer", thus creating a "happy deposit" savings movement of one dollar account. Breaking the traditional model this time was unanimously praised by the government and business circles at that time, especially the common people. This trick really worked, and what was even more surprising was that this activity alarmed Lao Jiang, who was also eager to try after he knew it, and in order to encourage the people to save frugally, Lao Jiang personally went to Ten Letters to open an account and save money.
This time the movement is getting bigger and bigger, for a time Shixin's reputation in Taiwan is a big reputation, the business is also by leaps and bounds, in just three years, Shixin jumped from the original 61 to the second place in Taiwan, and soon, won the first throne, at this time, Shixin also became the largest credit cooperative in Taiwan. The influence of Cai Wanchun's wealth and status at this time can not be underestimated, and it has also laid the foundation for greater development in the future.
Forested
Cai Wanchun's greatest opportunity came in 1960, when Taiwan decided to open up insurance companies to the private sector, and a special figure appeared, this person named Lin Dingli. I've written about this guy before, but I'm going to talk about it here. During the War of Resistance Against Japanese Aggression, this man repeatedly performed miracles in the history of espionage in the East. He is known as the "Two-Sided Spy King", "The Zorg of the East" and "The Taishang Emperor of Xiamen". He is very familiar with Taiwan's jianghu Haojie Lin Zai roll, Fujian underworld boss Luo Youzhang and other people, and formed the underworld organization - "Eighteen Big Brothers", because the forest top ranks eleven, known as "eleven dragon heads".
At the same time, Lin Dingli was already an agent of the Japanese Special High School and a member of the Black Dragon Society. However, for the sake of national righteousness, he has long become an important member of military unification. So Lin Dingli is a double-sided spy. Why Lin Dingli can become the spy king, that is to say his contribution to the history of espionage. When Japan occupied Xiamen, because of The strong ability of Lin Dingli and the influence and relations between Lin in Xiamen and Fujian, Japan was entrusted with a heavy responsibility. During this period, it was Lin Dingli who assisted other members of the military command in assassinating Lin's superior at the time, the head of the Japanese army and navy secret service system in the southeast coastal area, Sawa Shigenobu. This action had a considerable impact between China and Japan, and without his superiors, Lin also became the "Emperor Taishang" of Xiamen, and it would be more convenient to engage in intelligence gathering in the future.
Melles
There is also that year, Boss Dai and Lieutenant Colonel Melleth of the United States Navy went to the southeast behind the enemy, but when the convoy crossed the Japanese thousand-mile defense line, it was like entering no man's land, and even Melles was surprised by it. Therefore, Lin Dingli was also appreciated by Boss Dai and became his popularity, and naturally, after the victory of the Anti-Japanese War, Lin Dingli was appointed as the station chief of the Taiwan Military Unification Station. It can be seen that Lin Ding stands on the extraordinary stage of political circles.
Back to the point, when Taiwan opened up the establishment of insurance companies to the private sector, the former Xiamen "Emperor Taishang" Lin Dingli applied for a life insurance license, and the relationship between the political circles was there, but the only thing missing was the funds, and the 30 million yuan of funds needed at that time was rarely available. Therefore, when Lin Dingli found Zhang Chuanxiang, who was the "speaker of the Parliament" of Taipei City, to borrow money, Zhang was also powerless, so under the recommendation of Zhang, the double-sided spy king Lin Dingli met Cai Wanchun, so Lin and Cai cooperated in 1961 to establish Cathay Products Insurance Company, Lin was the chairman, Cai was the general manager, and Cathay was also Lin, which meant Guotai Min'an.
Yan Jiagan
One of the surprising things is that at that time, The relationship between Yan Jiagan, a big man in Taiwan's political circles, and Lin was very good. What is even more unexpected is that Cathay Life's first insurance policy was insured by Vice President Yan Jiagan for 10 years of pension insurance, and when it expired in September 1972, the company gave interest to Yan Jiagan, who had been promoted to "vice president". As a result, the Cai family established a political and business relationship with Yan Jiagan, a senior elder in the political circles.
However, in the end, Cai Lin's position in the cooperation changed, the Cai family originally accounted for sixty percent of the company's shares, so soon there was a scene of a glass of wine and release of military power, and the Cai family became the boss in shares and positions.
Since then, Cai Wanchun has taken this as a hammer machine, continuously developed, involving many fields, and finally formed the Cathay Pacific Group, forming the Cai financial group family with the strongest capital in Taiwan. He also became a well-deserved god of business, and his insurance company, the first to insure a major figure, opened a bank, and another major figure personally opened an account, twice established capital, laying the foundation for its future development.