大資料不隻是幫助我們尋找更有效的營銷和廣告方式 它也使這個世界變得更加美好。
big data isn't just about finding more effective ways to market and advertise it's
also about making the world a better place.
醫療保健行業是受到大資料影響最大的行業之一。 在世界各地，醫院和醫療保健設施的改善都有很好的大資料應用成果。然而，有這樣一個領域，對醫療保健行業以及其他行業來說，都十分困難，那就是是預防自殺。
one of the industries in which big data is having its greatest impact is health care. so many improvements are being made with better results in hospitals and healthcare facilities across the world. one area,however, that continues to prove extremely difficult for the healthcare industry, and other industries, is suicide prevention.
積極的一面是，提供hadoop和其他大資料應用程式在雲端的服務，對任何規模的任何企業，都是現成的。 大資料不再需要大資金。
the positive side is that services that offer hadoop in the cloud and other big data applications in the cloud,are readily available for any business and any size. big data no longer requires big money.
因為自殺的複雜性和敏感性，如果企圖自殺的人士沒有明确地表露出想要輕生的念頭，那麼成功地發現并防止自殺是異常困難的。
because of the complicated and sensitive nature of suicide, it's been extremely difficult to successfully discover and prevent it without people specifically revealing that they're contemplating suicide.
當然，也有警示信号和症狀讓人們有迹可循，但遠遠不足以下結論。 如果有一個方法，可以成功地不斷準确預測患者的自殺傾向，那将會怎樣？ 毋庸置疑, 這是天大的好事。
sure, there are warning signs and symptoms that people can look for, but they are far from definitive.what if there were a successful way to constantly and accurately predict patients with suicidal intentions? an untold amount of good could come from that.
資料分析人員，醫療保健專業人士和來自全國各地的科學家們正在尋求做到這一點，而大資料可以使這一切成為可能。 目前還沒有真正的科學來預防自殺。
data analysts, health care professionals and scientists from across the country are seeking to do this, and big data is making it all possible. currently there is no real science to suicide prevention.
如果沒有明确的定義，那麼很難解決這種災難性的問題，除了單純的外部觀察，很難判斷誰存在真正的風險，誰是恰好有一些常見的症狀。不光是對于醫護專業人員，而且對于學校、家庭和其他企業這類資訊都非常寶貴。
it's hard to combat such a devastating problem without something definitive to identify, beyond mere outside observation, who is really at risk and who just happens to have some of the common symptoms.this type of information would be invaluable to not only health care professionals, but also schools and families among other entities.
人們正在做什麼？人口統計數字表明，榮民中被自殺奪去生命的人數最多。 據最近的一項研究，每天有22名榮民自殺——幾乎是每小時一位。 這真是令人難以置信的悲劇！ 輕生的人當中，44％的人在輕生之前去看過他們的醫生。 正因如此，榮民是 durkheim 項目的重點關注對象，在無可挽回之前，已經有很多工作旨在努力從看醫生和社交媒體資訊中來查找蛛絲馬迹，發現自殺傾向。
what is being done? one of the demographics that is most ravaged by suicide is military veterans. according to a recent study,22 veterans commit suicide every day almost
one an hour. what an incredible tragedy! of those who do commit suicide, 44 percent percent see their physician before committing the act. because of that, military veterans are the focus demographic for the durkheim project, an effort looking to use information from both doctors visits and social media to find clues that indicate the potential of suicide before it's too late.
這套系統不隻是去看孤立的關鍵字，要比這複雜得多。 自殺通常不是源于單單一件事。 是以，該項目希望能找到可以指向問題的有内在聯系的談話，而不僅僅是單詞和短語。 大資料彙集了所有的醫生和社交媒體的資料，然後從中挖掘資訊，得出明确的結果。
the system isn't just looking for isolated keywords, it's much more complicated than that. suicide generally isn't the cause of just one thing. so, the project is hoping to find interlinked dialog, beyond just words and phrases, that can pinpoint the problem. big data brings together all of this data from doctors and socialmedia and then makes sense of it to produce the definitive results.
該項目的重要性不言而喻。因為這不僅是關于尋找防止自殺的辦法，同時研究的結果可能從根本上改變我們做事的方式。它不僅幹預自殺，同時将尋找導緻自殺的原因擺在首位——無論是在部隊，學校, 還是在家裡。
the importance of the project cannot be overstated. not only is this about finding ways to prevent suicide,but the findings could fundamentally change the way we do things. it's about not only intervening before suicide is committed, but it's also about preventing the contributors to suicide in the first place whether that's in the military, in school or at home.
有了大資料的幫助，這些研究結果就有了無窮無盡的可能性。顯而易見，它的影響不僅減少了榮民的自殺，同時也制止了青少年自殺上漲的浪潮。 該研究帶來的好處及社會效益是不言而喻的。
the possibility of these findings are endless with the help of big data. it's easy to see how this holds implications for not only reducing military veteran suicides, but also for stemming the tide of rising teen suicides. the benefits of the findings and potential outcomes are endless.
有哪些其它影響？大資料正在改變世界。 對自殺的影響就是一個例子。 随着醫療保健的諸多好處，大資料也在很多其他行業産生作用。它以不同的方式提高了我們的生活品質。了解大資料的重要性至關重要，也可以您的企業創造很多。 無論是挽救生命，減少傷害，減少開支或研發新産品，對于每一個市場它都有用武之地。
what other implications are there?big data is changing the world. its impact on suicides is just one example. along with the numerous benefits for healthcare, big data is also making a difference in many other sectors. it's improving our quality of life in so many different ways. it's important to know that big data is important and can make a difference for your business too. whether it's saving lives, reducing injuries, reducing expenses or creating new products, there's an application for every market.
原文釋出時間為：2014-06-21
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