蘋果的iAd廣告概念解釋 Using Apple iAd for Advertising 使用蘋果的iAd廣告

注：蘋果已開放廣告，iad從此消失！！！

iad was created by apple in 2010 for the ios 4 to be used for advertising through the company's devices. this advertising platform allows developers and advertisers to create an interactive, full page advertisement within an application for users. these ads

can be read, used, and downloaded without the user losing their location in the original application.

iad is the mobile advertising platform for apple devices, including the ipod touch, ipad, and iphone. the platform allows third party developers to embed advertisements into the applications they produce. these advertisements can be clicked and direct the user

to a full-sized version of the ad that has different levels of interaction. the platform is hosted and sold by apple exclusively for its devices. there are two versions that cater to different types of advertisers.

any developer or advertiser can use iad to incorporate advertisements into their applications. the platform comes in two forms: iad for brands and iad for developers. the brands version allows advertising to target select demographics, application preferences,

location, the type of device, the network used, or genre interests. the developers version allows developers to advertise other applications they have created for apple devices. both allow full page interactive ads for users to review.

advertisements appear within games or other applications during use of the application. when the user touches the banner advertisement, a full-size banner appears giving more information about the ad. the banners can be programed to be fully interactive if

desired. if users are interested in downloading the advertised item, they can click to be redirected to the app store. the user can close the ad if they desire and return to the original application.

advertising on iad requires purchasing advertising space through apple. after ad space is purchased, advertisers and developers can create advertisements for applications or work with an apple professional to design ads for the company. developers can sell

advertising on their apps through apple and share profits made from purchases. advertisers who do not develop applications do not share profits with apple and only earn funds if users make purchases based on the ads seen.

developers and advertisers have access to iad producer and iad creative toolkit. iad producer offers automatic management of html5, css3, and javascript editing and debugging. iad creative toolkit offers pre-designed codes or the ability to build advertisements

from scratch. after ads have been created, advertisers must submit them for certification before the ad can be published on the iad network.

iad is the only way to advertise on the apple ios 4 and later. this platform reaches across all apple service providers, so the number of potential viewers is not dependent on mobile carrier. advertisers can create traditional banner ads or interactive animations

in their ads. iad offers features that help both developers and brands reach their target audience based on their specific needs.

譯文如下：

iad的是由蘋果公司在2010年創造了ios 4的用于通過該公司的裝置廣告。這個廣告平台允許開發者和廣告商為使用者在應用程式中建立一個互動式，全頁廣告。這些廣告可被讀取，使用，并沒有在原來的應用程式失去其位置的使用者下載下傳。

iad的是移動廣告平台的蘋果裝置，包括ipod的觸摸，ipad和iphone。該平台允許第三方開發者把廣告插入到他們生産的應用。這些廣告可以點選并引導使用者到一個全尺寸的版本，有不同程度的互相作用的廣告。該平台主辦，由蘋果獨家銷售其裝置。有迹象表明，迎合不同類型的廣告主的兩個版本。

任何開發者或廣告客戶可以使用iad的納入廣告到他們的應用。該平台有兩種形式：iad的品牌和iad的的開發人員。在品牌版本允許廣告目标選擇人口統計，應用優選項，位置，裝置的類型，所使用的網絡，或流派的利益。開發商版本允許開發人員宣傳他們為蘋果裝置已經建立的其他應用程式。兩者都允許使用者回顧整頁廣告的互動。

使用應用程式的過程中在遊戲或其他應用程式的廣告出現。當使用者觸摸的橫幅廣告，一個全尺寸的橫幅出現，提供有關廣告的更多資訊。橫幅可以進行程式設計如果需要的話是完全互動。如果使用者有興趣下載下傳标榜的項目，他們可以點選被重定向到app store。使用者可以關閉廣告，如果他們的願望，并傳回到原來的應用程式。

廣告上的iad需要通過蘋果購買廣告空間。之後的廣告空間購買，廣告商和開發人員可以建立廣告為應用程式或與蘋果專業合作設計的廣告公司。開發人員可以通過蘋果自己的應用程式和作出購買利潤份額出售廣告。廣告誰不開發應用程式不共享與蘋果的利潤和收入隻有當資金使使用者根據看到的廣告購買。

開發商和廣告商有機會獲得iad的生産者和iad的創意工具包。iad的生産者提供html5，css3和javascript編輯和調試的自動管理。iad的創意工具包提供了預先設計的代碼或從頭開始建構廣告的能力。已建立廣告後，廣告商必須送出他們的認證前的廣告可以在iad網絡上公布。

iad的是廣告上的蘋果ios 4和更高版本的唯一途徑。這個平台達到跨所有蘋果服務提供商，是以潛在的觀衆的數量不依賴于移動通信營運商。廣告客戶可以在他們的廣告創造傳統的橫幅廣告或互動式動畫。iad的提供的功能，可以幫助開發者和品牌達到根據自己的具體需求他們的目标閱聽人。