Recently, as the the Bai'etan Greater Bay Area Art Center is about to open, its official logo has been unveiled.
The overall design concept of the logo is "jointly developing a cultured bay area, lighting up life with art", with Kan Tai-keung, an international graphic design master and honorary professor of the Hong Kong Polytechnic University, serving as the artistic advisor. The design team includes Xu Lixian, the 8th chairman of the Shenzhen Graphic Design Association, and Hong Ko, a member and vice chairman of the Hong Kong Designers Association, as well as Lin Yuzhi, vice chairman of the Shenzhen Interior Design Association."
According to the design proposal, the logo is inspired by "convergence of three rivers," "connection of three regions," "integration of three museums," and "connection of eras."
To express the goal of integrating and developing the culture of Guangdong, Hong Kong, and Macao, and co-building a cultured bay area, the graphic design skillfully integrates the shapes of the Chinese characters "藝(art)" and "粵(Guangdong)", , which suggests that the Bai'etan GBA Art Center, like a giant ship carrying culture, sets sail to represent the cultural achievements of the Greater Bay Area to the world and serve as a bridge connecting cultures worldwide.
The logo consists of four red blocks, exuding a dynamic and stylish yet simple and distinct aesthetic. It creates a striking contrast with the white architecture of the Bai'etan GBA Art Center and its surrounding environment, instantly catching the eye and symbolizing the idea of "lighting up life with art".
The distinctive red color also embodies the spirit of the times and the innovative and enterprising outlook of the cities in the Greater Bay Area, and demonstrates the new outlook, atmosphere, and vitality of cultural prosperity in the Greater Bay Area.
What's so special about the four red color blocks? We can learn more from the three hidden "threes" within the logo.
In its architectural form, the logo embodies the convergence of the three rivers into the Pearl River. The location of the color blocks aligns with the former, middle, and western waterways of the Pearl River in Guangzhou, pointing towards the unique convergence point of the three rivers. The gentle flow of the Pearl River infuses vitality into the waterways, constructing a bridge reminiscent of flowing water.
The convergence of forms merges the epitome of history with the prospect of the future. Bai'etan was once a prosperous port along the Maritime Silk Road, serving as a super-hub for trade between the East and the West, which contributed to the splendor of Thirteen Hongs of Canton. Nowadays, with the connection of the "Bridge of the Times," the public can look back at the city's history, experience innovative creativity, and envision a bright future. The geographical layout symbolizes the unity of three regions with blocks representing Guangdong, Hong Kong, and Macao respectively. The Bai'etan GBA Art Center will not only rise as a new cultural landmark for the Bai'etan district but also guide the cultural development of the entire Greater Bay Area, becoming a new cultural beacon for the region, serving as a bridge linking cities, regions, and the international community.
Meanwhile, the logo's design forms a unique combination of the Chinese characters "藝" and "粵". "藝" represents the fusion of art within the Greater Bay Area, where cultural exchanges converge between different regions and internationally. "粵" signifies the central location of the Bai'etan GBA Art Center in the heart of Guangdong's provincial capital, symbolizing the core of the city where the venue is situated.
In addition, the venue distribution presents a "three-in-one" concept. The three red blocks respectively represent the Guangdong Museum of Art, Guangdong Intangible Cultural Heritage Exhibition Center, and Guangdong Museum of Literature, connected by bridges to achieve the "three-in-one" layout. This linkage allows traditional Lingnan culture to merge with contemporary culture, facilitating the mutual integration of Chinese culture with global culture, and injecting more cultural vitality into the future development of the Greater Bay Area.
Source :Yangcheng Evening News
白鵝潭大灣區藝術中心Logo搶鮮看：四個紅色塊竟有如此多講究
近日，白鵝潭大灣區藝術中心開館在即，其辨別形象正式亮相。
Logo整體設計創意為“共建人文灣區，用藝術點亮生活”，由國際平面設計大師、香港理工大學榮譽教授靳埭強擔任藝術顧問，深圳市平面設計協會第八屆主席許禮賢，香港設計師協會會員、副會長高少康，深圳市室内設計協會副會長林語之等人參與設計。
據設計方案介紹，Logo以“三江交彙”“三地相連”“三館合一”“時代聯結”為創意。
圖形設計巧妙融合漢字“藝”“粵”的形态，表達粵港澳文化融合發展、共建人文灣區的目标，寓意白鵝潭藝術中心像一艘文化巨輪揚帆出海，将承擔連結世界、向世界展示粵港澳大灣區文化成就的使命擔當。
Logo由四個紅色色塊構成，動感時尚、簡潔鮮明，與白鵝潭大灣區藝術中心主體白色建築及周邊環境形成鮮明對比，讓人眼前一亮，寓意“用藝術點亮生活”。
鮮明的紅色也表現粵港澳大灣區城市的時代精神和創新、進取的風貌，展現粵港澳大灣區文化繁榮發展的新面貌新氣象新活力。
四個紅色色塊竟有如此“講究”？不妨從Logo中隐藏的三個“三”了解更多細節。
建築外形上呈現“三江交彙”。色塊位置與廣州市前航道、後航道與西航道相符合，朝向所指處為三江的唯一交彙點。珠水緩緩流淌，注入水脈的生命力，搭建一座如同水建構的橋。
形态的交彙将曆史的縮影與未來的前景融為一體。白鵝潭曾是海上絲綢之路的繁榮港口，也是連接配接東西方貿易的超級樞紐，成就了廣州十三行的輝煌。如今，以時代之橋相連，公衆得以回望城市曆史，感受先鋒創想，展望美好未來。
地理位置上呈現“三地相連”。不同色塊分别代表了粵、港、澳三地。白鵝潭大灣區藝術中心不僅将崛起成為白鵝潭的全新文化地标，也将引領整個大灣區的文化發展，成為新的大灣區新文化地标，作為聯結城市、城市與區域，區域與國際的橋梁。
同時，辨別形象構成獨特的“藝”字和“粵”字型。“藝”代表着大灣區藝術融合，不同地區與國際之間文化交流彙聚。“粵”代表着白鵝潭大灣區藝術中心坐落在廣東省會的城市中心，象征着場館所在城市的核心。
場館分布上呈現“三館合一”。三個色塊分别代表廣東美術館、廣東省非物質文化遺産館和廣東文學館，以橋相聯，“三館合一”。讓傳統嶺南文化與當代文化得以聯結，中國文化與世界文化互相共融，為灣區未來的發展注入更多的文化活力。
策劃 | 陳橋生 林潔
統籌 | 鄧瓊 侯恕望 黃建隽
執行統籌 | 朱紹傑 麥宇恒 尹鋒峰
文 | 記者 梁善茵 朱紹傑
圖 | 場館相關方提供
譯 | 肖凱欣