春節假期“親情經濟”升溫，蘇甯易購門店大屏彩電熱銷

During the Spring Festival holiday, the trend of "family economy" is on the rise, with a surge in demand for new home appliances. According to data from Suning.com, large electronic products such as TVs larger than 85 inches, large-capacity cross-door refrigerators, and floor scrubbers have become popular choices for showing filial piety to elders, with impressive sales figures.

"During the first and second days of the Lunar New Year, we received many consumers buying home appliances for their parents or relatives. Many people return home and find that their TVs, refrigerators, and other products are either too small or outdated, so they take the opportunity of the holiday to upgrade. In addition, there has been a noticeable increase in sales of health, cleaning, heating appliances, as well as mobile phones and computers during the Spring Festival," said the store manager of Suning.com's store in Xianlin, Nanjing, to the media.

In Shanxi Shuozhou, Mr. Li, a consumer who visited a Suning.com store, said that after returning home for the Spring Festival, he found that a tea bar machine has become a trendy item among local families. Therefore, he wants to buy one for his parents so that it can be used immediately during family gatherings. He has already selected several brands' products in the store as his consumer choice.

This year, Suning.com's stores nationwide are operating normally and delivering goods as usual. They will continue to offer substantial discounts for old-for-new exchanges and bundled purchases of home appliances during the Spring Festival, as well as provide services such as 7-day no-reason return and exchange, 7-day price protection after receipt, and price compensation for overpaying. Online, Suning.com has also launched the "Spring Festival Never Closes" service commitment, including compensation for late deliveries by merchants, delayed shipping compensation, instant refunds for undelivered goods, and worry-free freight insurance refunds and exchanges, to enhance the shopping experience during the Spring Festival holiday.

It is worth mentioning that Suning.com has kept its logistics operations running during the Spring Festival for 12 consecutive years. According to relevant personnel, Suning.com has arranged nearly 10,000 delivery vehicles for the Spring Festival, coordinating personnel and transportation capacity to ensure timely delivery during the Spring Festival holiday. Consumers can purchase home appliances, home furnishings, 3C products, small home appliances, wines, and other products online and offline at Suning.com, with normal nationwide delivery and a next-day arrival rate of over 90%. For over 200 prefecture-level cities including Beijing, Shanghai, Nanjing, Guangzhou, and Wuhan, Suning.com provides normal appointment delivery and installation services for large home appliances.