瘋狂小楊哥狂賺15億後，與李佳琦共情了！？

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作者 | Hiu     來源 | 網際網路品牌官

網際網路上某些“大人物”，總是好為人生導師，傳授一些大道理，實則在網友眼中那都是些“能氣死人”的凡爾賽發言。

這不，新年伊始，很多人懷揣着“一夜暴富”的憧憬互送祝福，可坐擁抖音1億+粉絲的“瘋狂小楊哥”卻反其道而行之，勸大家别發大财。

在近期的一場直播中，小楊哥張慶楊“走心”勸說網友

，“别發大财，發那麼大财幹啥呀，我跟你說發小财是最快活的，不要發大财！”

▲ 圖源：瘋狂小楊哥

“你發大财了，你要想想這個财怎樣才能長久，發小财差不多夠自己用，知足常樂。”

随後，還以自己想買輪船、去酒吧蹦迪舉例說明，表示巨大的财富和輿論關注度讓自己失去了一些的自由。

一個年薪以“億”為計量機關的大網紅，跟一幫月薪三千的打勞工說“不要發大财”，這段喊話造就的喜劇效果比周星馳電影更無厘頭，整得這“大财”好像是全體人民想發随時就能發似的。

不出意外，小楊哥這番“超凡”發言迅速沖上了熱搜，引發大批網友吐槽。

有主動分擔小楊哥的“痛苦”的：“把大财給我，你留小财去快活。”

有用恰飯生動類比的。

還有一些或紮心或暖心的評論。

也有人覺得小楊哥說得挺對的，還cue到了隔壁再賣一線城市萬達廣場的老王。。。

更有人直誇小楊哥三觀正，奉其為人間清醒。

已經從“網紅”身份躍升為企業家的小楊哥，掌管着三隻羊商業帝國，

光是每個月發工資就要花費5000萬。

根據合肥市瑤海區投資促進中心的資料，預計2023年全年，三隻羊帶貨總産值将超過300億元，收入可達到15億元，納稅金額超過4.5億元。

看着這一個個普通人終其一生也難以企及的驚人數字，再瞄一眼自己兜裡沒幾個零頭的銀行卡餘額，即使你小楊哥說的話再有理，也不可能赢得打勞工的共情，因為收入的天平已經将人群自動劃分進了不同的世界。

你小楊哥在為有錢但沒法買遊艇苦惱，而絕大多數人還在早高峰被擠成肉餅的地鐵上為生計奔走，與他們共情的大概是那個2016年坐在廣州地鐵上滿臉寫着迷茫的小楊哥吧。

▲ 圖源：微網誌

現下，網際網路經典的凡爾賽段子又增添了新物料，“不知妻美劉強東，悔創阿裡傑克馬，普通家庭馬化騰，一無所有王健林，随便掙錢丁三石，名下無房潘石屹，别發大财小楊哥……”

對于小楊哥這種從底層自媒體做起，成名與暴富之路都是在全網人民的共同矚目之下實作的，其一舉一動自然會被實時捕捉以及無限放大。

他這番話激起的輿論反應本就是對“發那麼大财幹啥”的最佳印證。

這時候不得不提起另一位與小楊哥有着共同煩惱的超級頭部主播——因一段教育消費者“有沒有好好工作”言論被口誅筆伐的李佳琦。

▲ 圖源：小紅書

從月入3000元的“櫃哥”到2021年成為年收入18億元的直播帶貨一哥，身價“坐上火箭”，翻了60萬倍。

從李佳琦的角度出發，“79塊錢的眉筆”确實沒有什麼讨論的空間，可錯就錯在他是一位頂流帶貨主播，直播間裡的閱聽人是千千萬萬個拿着普通薪水過普通日子的普通百姓。

就像他不覺得79塊哪裡貴了一樣，消費者也無法了解一個拿着日薪508萬的人竟然幹着端起飯碗砸向衣食父母的事兒。

“掙着普通人的錢，到頭來嘲諷普通人貧窮。”

共情？是不存在的。

小楊哥靠掙着普通人的錢發大财了，2022年光繳稅收就是2個人生小目标了，這時候反過來說“别發大财”，就有點得了便宜還賣乖的意味了。

至于大多數人而言，别說大财了，恐怕連取得小楊哥眼中的小财也絕非易事。嘗嘗挂在嘴邊的“一夜暴富”，更多的是對殘酷現實的一劑自我安慰罷了。

再說回這幫乘上時代巨輪，實作了“一夜暴富”的天選之子。

既然他們站得如此之高，稍有微詞就被會輿論攻擊到遍體鱗傷，何不幹脆退下來呢？

退不了！至少現在還不是個好時機。

因為小楊哥背後是一整個商業帝國在運轉。像他自己說的，“發大财了，你要想想這個财怎樣才能長久”。

▲ 圖源：微網誌

馬雲也有過類似的表達，“錢在100萬的時候是你的錢。超過一兩千萬，麻煩就來了，你要考慮增值，是買股票好呢、買債券好還是買房地産好；超過一兩個億的時候，麻煩就大了；超過十個億，這是社會對你的信任，人家讓你幫他管錢而已，你千萬不要以為這是你的錢。”

财富多了會變得身不由己，被周遭環境或主動或被動地推着走。

直播切片生意授權過萬人、花1.03億元買下五萬方的商業大樓、簽約數百名網紅、推出自營品牌小楊甄選、花3000萬請群星開演唱會……

小楊哥的瘋狂故事，才剛剛開始。

據悉，目前三隻羊集團旗下已掌控30多家企業，涉及傳媒、科技、電商、投資、旅遊、教育等多個領域。

這或許就是小楊哥慨歎的：“不要做那麼大，做那麼大你看你背後多少人，你不做都不行，你想下來都下不來的。”

▲ 圖源：三隻羊集團

套用傑克馬“悔創阿裡”經典發言，轉譯一下就是：“我有生以來最大的錯誤是創立了三隻羊。我從沒想過三隻羊會徹底改變我的生活。我明明就隻是想做點小生意而已，沒想過它會發展到這麼大規模。”

萬噸巨輪已經加足馬力奮力前進，刹停或回頭是不可能的，背後這一船人都得依仗着這個掌舵者吃飯呢。

小楊哥作為三隻羊集團的掌舵人，不僅要守住财富

（把握輿論、規避風險）

，還要想盡一切辦法讓企業

的利益實作最大化

（商業模式的正向循環）

。

功成名就後，依然坐在直播間重複以往工作内容的李佳琦曾說過：“真的頭痛到死掉，每天坐在這裡……”

▲ 圖源：微網誌

李佳琦掙到的肯定算大錢，可能幾輩子都花不完，但現在他還是不能說退就退，因為他不夠自由，一言一行都被放置在聚光燈下，任何風吹草動都躲不過網友的目光。同時身上背負着無數的合同，公司需要他，平台需要他，已經簽約好了的供應商需要他。

反之看當年與李一起打拼的小助理付鵬，跟李相比掙的雖是小錢，但擁有足夠的自由。現在居住在上海頂級大平層，養綠植養寵物，享受完全“私有化”的人生。

估計小楊哥向往的正是付鵬這種不受外界過多注視的、無拘無束的“發小财”的快樂吧。

隻能說，欲戴皇冠，必承其重。

希望小楊哥在轉型企業家的路上，不要忘了肩上将要負起更重的社會責任。

畢竟财富在積累，責任也在積累。

而且會有越來越多雙眼睛在注視着你。

*編排 |

 阿輝  稽核 | 日堯

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.05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]) .rich_media_content img:not(.wx_img_placeholder){filter:brightness(.8)}}.rich_media_content p{clear:both;min-height:1em}td p{margin:0;padding:0}

div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}