franchisor and franchisee

What is the difference between a franchisor and a franchisee?

The “franchisor” is the person or corporation that owns the trade marks and business model. The franchisor licenses the use of the trade-mark and business model to the franchisee, usually in exchange for an upfront payment and ongoing royalty payments. The “franchisee” is the person or Corporation that owns and operates the business using the trade mark and business model system licensed from the franchisor.

由上可知，連鎖店品牌公司是franchisor和加盟店franchisee的關系則是兩者關系的簡單映射。 

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