Authorities on Friday restored group tour services for inbound tourists in an attempt to invigorate the economy and promote exchanges through tourism.
The decision was outlined in a circular released to the public by the Ministry of Culture and Tourism, which said that travel agencies across the country and online booking services were allowed from that day on to organize group tours serving foreigners visiting China and offer relevant services such as booking hotels and plane tickets.
Half an hour after the news was announced, the search of inbound air tickets on Ctrip increased by over 200%.
According to the latest data from Ctrip, from January to March this year, the overall bookings for inbound travel increased by 46% year-on-year, with inbound airline ticket bookings increasing by 168% year-on-year and the average price decreasing by 31%. Inbound hotel bookings increased by 27% year-on-year, and the average price of it decreased by 14% year-on-year. According to data from FlightAi, a market insight platform of Ctrip, as of March 30, the number of inbound flights in April recovered to over 30% of 2019, and the search volume on Ctrip increased by 370% year-on-year. In addition, the average price of a one-way inbound flight including tax reached about 2,500 yuan.
According to previous data from the Ministry of Culture and Tourism, among inbound foreign tourists in 2019 (including border travelers from neighboring countries), Asian travelers accounted for 75.9%, American traveler 7.7%, European travelers 13.2%, Oceanian travelers 1.9%, and African travelers 1.4%. According to the relevant public opinion survey, the top 10 sources of inbound tourists in 2019 are Japan, Australia, South Korea, the United States, Canada, the United Kingdom, Thailand, the Philippines, Cambodia, and Malaysia.
Since the beginning of 2023, as China's economic situation continues to improve, international business travel has seen a strong recovery, with major Chinese cities becoming major destinations for foreign travellers, laying a good foundation for the recovery of inbound tourism. According to the analysis of Ctrip Research Institute, the gradual synchronization of the recovery of outbound and inbound tourism is conducive to the international competitiveness of China's tourism industry in the "post-pandemic era". Relevant Chinese tourism enterprises will be able to gain a larger share of the recovery dividend of international travel worldwide.
入境遊政策再放寬，入境機票搜尋熱度半小時增長超兩倍
3月31日，文化和旅遊部釋出通知，即日起恢複全國旅行社及線上旅遊企業經營外國人入境團隊旅遊和“機票+酒店”業務。
記者了解到，消息公布後半小時，攜程平台入境機票搜尋熱度環比增長超200%。
據攜程最新資料，今年1-3月，入境遊整體訂單預訂量同比增長46%，其中入境機票預訂量同比增長168%，均價降低31%。入境遊酒店預訂量同比增長27%，酒店預訂均價同比降低14%。根據攜程旗下FlightAi市場洞察平台資料顯示，截至3月30日，4月入境航班架次恢複至2019年三成以上，攜程平台搜尋量同比增長370%，入境航班單程含稅均價為2482元。
根據文化和旅遊部此前資料，2019年入境外國遊客人數中（含相鄰國家邊民旅華人員），亞洲占75.9%，美洲占7.7%，歐洲占13.2%，大洋洲占1.9%，非洲占1.4%。根據相關民意調查報告顯示，2019年中國入境遊十大熱門客源地分别為：日本、澳洲、南韓、美國、加拿大、英國、泰國、菲律賓、高棉、馬來西亞。
年初以來，随着大陸經濟形勢持續向好，國際商務旅行迎來強勁複蘇，中國主要城市迅速成為外國旅行者的主要目的地，為入境旅遊的恢複奠定了良好的基礎。根據同程研究院分析，出境遊與入境遊複蘇程序逐漸同步，有利于“後疫情時代”中國旅遊業國際競争力的提升，相關的國内旅遊企業将能夠從全球國際旅行的複蘇紅利中獲得更大份額。(更多新聞資訊，請關注羊城派 pai.ycwb.com)
文｜羊城晚報全媒體記者 劉星彤
圖｜OTA供圖
通訊員｜李棟 饒思碧
翻譯｜劉佳慧
來源 | 羊城晚報•羊城派
責編 | 王楠