天天看點

SAP Marketing Cloud裡的contact main facet是什麼意思

界面如下:

SAP Marketing Cloud裡的contact main facet是什麼意思

Basically, contact data for SAP Hybris Marketing can be loaded from various sources, such as an ERP system, a web shop, social media and many more.

Contact資料源可以來自各個管道,例如ERP系統,電商,社交媒體賬号等等。

每個管道都可以成為Marketing Cloud系統裡最終完整contact執行個體的一塊拼圖,這個完整的contact執行個體也稱為Golden record。

Each source may contribute to the building of the Golden Record, which represents the most valuable contact master data stored in one single record per contact.

而資料源管道自身也被稱為Main facets,用于提供正常意義上的contact資訊,以及額外資訊,例如位址資訊,電子郵箱位址,信用卡号,手機号等等。這些額外資訊也稱為additional facet。

Therefore, the sources themselves are considered as Main Facets, which might provide general contact data, such as address data or data for customer-specific fields. A Main Facet might also have data, for example, a loyalty card number, an email address, a phone, a mobile or a fax number. Because of their identifyingnature, we consider these attributes as Additional Facets.

SAP Marketing Cloud裡的contact main facet是什麼意思

上圖中的藍色圓環代表main facets,而黃色圓環代表additional facets。

SAP Marketing Cloud裡的contact main facet是什麼意思
SAP Marketing Cloud裡的contact main facet是什麼意思

本文來自雲栖社群合作夥伴“汪子熙”,了解相關資訊可以關注微信公衆号"汪子熙"。

繼續閱讀