Advertising placement is an indispensable part of the entertainment industry. In today's era of highly commercialized entertainment content, some titles have reached outrageous levels of ad breaks. The recently hit costume drama "Celebrating More Than Years 2" is a very typical one. From the airing of the first episode, the show's advertisements have been controversial.
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According to statistics, the feature film duration of each episode is more than 40 minutes, but in fact, due to the fact that the ad insertion has been greatly compressed, the advertising duration even exceeds 100 seconds, with an average of up to 9 ads per episode. This kind of frequent advertising runs throughout, making the audience jokingly call it "one ad in five steps". Just when the audience was still immersed in the plot, they were suddenly interrupted by an advertisement, and the mood was completely destroyed in an instant.
"Celebrating More Than Years 2", as a high-profile hit drama, is naturally indispensable behind the shadow of capital operation. In order to get more advertising premiums, the producers did not hesitate to greatly increase the number and duration of advertisements at the expense of plot smoothness. Driven by the interests of capital, the original intention of artistic creation has been completely abandoned, and the audience experience has been reduced to a secondary consideration.
In the current video website landscape, the competition between major platforms is intensifying. In order to attract more viewers to switch to their own platforms, the producers of "Celebrating More Than Years 2" also have obvious differences in the advertising arrangements of different platforms. For example, when it was broadcast on CCTV, there were fewer advertisements, but when it premiered on its own platform, the advertising intensity increased significantly.
This "double standard" between different platforms once again highlights the nature of commercial interests above all else. As a high-profile IP sequel, the commercial value behind "Celebrating More Than Years 2" has naturally attracted much attention. In order to maximize the value of IP, the producer does not hesitate to implant various advertisements at the expense of user experience.
In their eyes, the audience is just a "leek" to make money, and the profits that can be squeezed are squeezed dry. Behind the "ugly appearance" of the advertisement of "Celebrating More Than Years 2" is the dominance of capital, platform games, and the maximization of IP value, which are intertwined, making entertainment works that should be focused on artistic creation a pure commercial tool.
It cannot be denied that ad placement is necessary in entertainment productions, and appropriate ad insertion can not only bring financial support to producers, but also provide viewers with more free and high-quality content. But the problem is that the advertising arrangement of "Celebrating More Than Years 2" has completely gotten out of control, far beyond the scope of what the audience can accept.
This not only seriously affects the coherence of the plot and the audience's viewing experience, but also makes people feel the "next work" and "unscrupulousness" of advertising placement. As viewers, we certainly want to be able to enjoy high-quality entertainment and not be bothered by all kinds of tiresome ads. Producers should be aware that over-commercialization is not a good solution.
Exploiting the audience excessively as "leeks" will eventually damage the reputation and influence of the work. Instead, they should be user-experience-oriented, ensuring reasonable advertising revenue while minimizing the interference of advertising on the plot.
Only in this way can popular dramas like "Celebrating More Than Years 2" truly achieve the perfect balance between content and commerce, so that the audience can enjoy the wonderful story while also getting a good viewing experience. This is not only conducive to enhancing the reputation and influence of the work, but also conducive to promoting the development of the entire entertainment industry in a healthier and more sustainable direction.