Toyota, which was complained by Wei Jianjun that it was "unproductive", earned 228.1 billion last year and became the global profit champion

Zhiyi Automobile

2024-05-18 14:40Published in Beijing

Zhiyi Auto / Chen Yi

"It's not profitable, it should be sold for the same price as the tank 700".

At this year's Beijing Auto Show, Wei Jianjun, chairman of Great Wall Motors, said the same after experiencing Toyota's new Prado.

In the era of traffic, any word of anyone may be infinitely amplified, especially KOLs. Sure enough, Wei Jianjun's seemingly random Diss caused a lot of discussion on the Internet afterwards, some supported and some stepped on.

There is one thing to say, Wei Jianjun does have a certain confidence in saying this, after all, the Great Wall's own tank 700 is the target Toyota Prado.

Putting aside the limited version of 700,000 yuan, the guide price of the tank 700 is only 428,000-468,000 yuan, while the guide price of the new Prado is 459,800-549,800 yuan.

It is worth mentioning that this "cheapness" is based on the more sincere nature of the tank 700:

We won't talk about the exterior, but if you look at the interior, you'll see that the two are not in the same dimension. The Tank 700 is mostly wrapped in soft materials, and there is a sense of luxury as far as the eye can see, while the Prado is like an antique car from the end of the last century, and its interior texture is far inferior to that of the Tank 700.

As for the configuration, the tank 700 is at least above the passing line, but the Prado has been sold for more than 400,000, and it still only gives you a 7-inch LCD dashboard.

For example, the Tank 700 is like a smart phone, while the Prado looks like a button-buttoned machine.

In fact, the Great Wall's off-road vehicles have always had a kind of "table-lifting" attitude, when the Prado was fired to the point that it needed to increase the price to pick up the car, the Great Wall launched the tank 500 new energy that does not lose to the Prado, and the price of the latter is only seventy percent of the former; When Pajero was left with only "reliability" but could still sell for 350,000, Great Wall launched a more capable tank 300, and the price was discounted by 6%.

You see, when the joint venture car was unwilling to give up vested interests, Great Wall stood up.

Some people say that "the Great Wall does not have a catfish effect at all, it is more expensive than many domestic cars", indeed, the price of the Great Wall is higher, but it needs to be understood that the joint venture car is Peigong, and the Great Wall sword dance is not for the sake of fighting in the nest, but to be the "replacement" of the joint venture car.

Knowing this, and then looking at the pricing of the tank series, you will see that everything makes sense.

Of course, Great Wall, like many brands, has had a disgraceful page in the primitive accumulation stage of capital. In the early days of brand development, Great Wall once "paid tribute" to many Toyota models, such as Deere pickup, which was aimed at Toyota Hera, while Saifer and Jiayu were benchmarked at 4Runner and Voxy/Noah respectively.

It is worth mentioning that Toyota released a new financial report some time ago, in which the net profit reached 228.1 billion yuan, which is not only the profit champion of global car companies, but also more than the net profit of the top ten domestic car companies last year; In addition, Toyota's R&D expenses in 2023 will be as high as 63.364 billion yuan, almost 8 times that of the Great Wall.

Well...... Before complaining about other people's "unproductiveness", is it better for Boss Wei to also examine his own problems? At least change the habit of "naming products with animals"!

Write at the end:

The rise of domestic brands is an indisputable fact, but it is also necessary to realize that freezing three feet is not a day's cold, and if you want to truly overtake the joint venture brand, it is not possible to rely on "color TV" and "refrigerator" alone. I don't know what Boss Wei thinks about this?

Zhiyi Automobile's original article, if you need to reprint, please contact us

*The picture comes from the Internet, if there is any infringement, please contact the author to delete*

View original image 649K

• 

• 

• 

• 

• 

•