According to the data center of the Ministry of Culture and Tourism, the total number of domestic tourism trips nationwide was 295 million, a year-on-year increase of 7.6%, and the third and fourth-tier cities released new momentum for cultural and tourism consumption, and more and more tourist destinations in the sinking market were welcomed. City vacations, folk culture tours, and parent-child travel have become popular trends for consumers to travel during holidays, and the number of product orders for destination cities, scenic spots, and hotels has increased significantly.
Qingdao Sunac Steigenberger next to the coral shell bridge
Under the current consumption trend, Steigenberger and Song Pin Hotel have received good market feedback and consumer recognition during this year's "May Day holiday". The high-end business and leisure full-service hotel brand Steigenberger Hotel, managed by Yongle Huazhu Hotel Management Co., Ltd. (hereinafter referred to as Yongle Huazhu), a joint venture between Huazhu Group and Sunac Cultural Tourism Group, achieved 17 full rooms in 12 cities during the May Day holiday, of which Chengdu Sunac Steigenberger Hotel was full for four consecutive days, Qingdao Sunac Steigenberger Hotel's revenue exceeded the same period in 2023, and Hefei Steigenberger Daguan Hotel achieved a single-day comprehensive RevPAR of nearly 3,000 yuan; In the first two days of the holiday, the comprehensive RevPAR of Chongqing Shanqian Songpin Hotel exceeded 10,000 yuan; On the peak day (May 2) of Wuxi Xuelang Song Hotel, the comprehensive RevPAR was also as high as more than 10,000 yuan.
The popularity of urban vacations and cultural vacations is high, and "hotels as destinations" have become a new trend
Chengdu, Chongqing, Changsha, Guilin, Kunming and other cities have also driven offline tourism consumption while also driving offline tourism consumption, and harvesting a large number of young traffic, making consumers flock to it and enthusiastic. At the end of the day's trip, returning to the hotel to enjoy a comfortable stay experience, meticulous and considerate service, and high-quality scenery from the window have become the reasons for consumers to choose a city vacation during the long vacation.
Global Sunac Steigenberger Hotel Changsha – 28th floor skyline infinity pool
In this "May Day" holiday, Steigenberger Hotel has created and launched a sense of vacation experience that can feel the characteristics of the destination without crowding, defining and interpreting the concept of "hotel as a destination". Located on the banks of the Liuyang River, Steigenberger Grand View Hotel Changsha and Steigenberger Hotel Changsha Global have become popular hotels for urban resorts in Changsha during the "May Day" holiday, relying on the popularity of urban tourism, and the skyline infinity pool on the 28th floor of the hotel has also become a must-visit place for travelers to check in. Located in the world, the Steigenberger Hotel in Guilin accommodates the landscape, cascading greenery, boating on Yanqi Lake, watching the mountains, watching the sunset, watching bonfires and fireworks; Chengdu Sunac Steigenberger Hotel, located in Dujiangyan, the back garden of Chengdu's leisure food, with Dujiangyan City's authentic and popular Sichuan cuisine and the hot snow miracle and water and land paradise adjacent to the hotel, will be Chengdu's young people and family travelers "in the bag", in the case of unsatisfactory holiday weather, consumption enthusiasm has not diminished, and still ushered in Chengdu, Changsha, Guilin, Jinan, Chongqing, Hefei and other cities The results of full stores. The RevPAR of the Steigenberger Hotel in Guilin leads the Steigenberger brand with a RevPAR of nearly 1,000 yuan, followed by Wuxi, Chengdu and Qingdao.
Sunac Steigenberger Hotel Guilin – Boating on Yanqi Lake
The five-day holiday provides consumers with ample time to "rush" to more ideal vacation destinations, and Chongqing, Guilin, Kunming and other places with rich natural and cultural resources have become popular destinations for family travel. According to the tourism big data released by Mafengwo, parent-child travel ushered in a climax during the "May Day" period, with a 247% increase in popularity, and the geographical location, accommodation environment, service experience and in-store catering of destination hotels have become more important vacation choice factors for family travelers. Under such market demand, Song Pin Hotel, which is positioned as a luxury and cultural vacation, has also gained the affirmation and choice of consumers during the "May Day" holiday.
Kunming Sunac Steigenberger parent-child room
Song Hotel Kunming Dianchi - Song Garden of Morning Bell
Chengdu Qingcheng Song Hotel, located at the foot of Qingcheng Mountain, is surrounded by mountains and rivers, looking at the lake from the window, singing bowls for healing, and integrating the core of Song Dynasty catering culture to launch the "Song Banquet", allowing consumers to experience the charm of "luxury humanistic vacation" in an all-round and multi-dimensional way, and has become a popular first choice for family travel consumers in the region. The hotel was fully booked for 2 consecutive days (May 2 and 3) during the May Day holiday, exceeding the same period in 2023. Located in the national historical and cultural city of Jinan, Jinan Fengming Song Pin Hotel, with the architectural style of white walls and tiles, elegant Chinese-style courtyard villas, and a slow afternoon tea of "Weishen Spring Appreciation", allows consumers to find seclusion in the bustling city. In the first three days of this year's May Day holiday (May 1, 2 and 3), the average hotel occupancy rate reached 81% on average, exceeding that of 2023 year-on-year.
Jinan Fengming Song Pin Hotel – Weishen Spring Afternoon Tea
Tasting local specialties in the hotel has become a new choice for holiday dining
According to Meituan's "Eat, Drink and Play" consumption data released during the May Day holiday, in the first three days of the holiday, the number of dine-in orders for restaurants nationwide increased by 73% compared with the same period last year, and some restaurants queued for more than 1,000 tables. Consumers are more curious and receptive to food with a strong local food culture. Chengdu, Chongqing, Changsha, Kunming, Guangzhou and other places that are popular cities for food and beverage have also ushered in significant growth in the catering market.
Steigenberger Grand View Hotel Hefei – Stinky Mandarin Fish
The Chinese restaurant of Guangzhou Sunac Steigenberger Hotel won the first place in the 3rd list of Cantonese cuisine in Guangzhou, and the best boat porridge
In recent years, the catering of destination hotels has also been gradually adjusted and iterated with the needs of the consumer market, so that you can taste the characteristic flavors of the city without leaving home. Steigenberger Grand View Hotel Hefei has captured the "heart" of diners with a famous dish in Huizhou - stinky mandarin fish, the mandarin fish is marinated and then cooked, smelling stinky and fragrant, the meat is mellow, fragrant and fresh to the bone; The all-day dining restaurant of Béla Béla at the Steigenberger Hotel Chongqing launched a German-style living beer festival during the long holiday, where beer masters guessed and interacted with each other, and children and adults actively participated in the scene, enjoying a happy parent-child vacation time; Steigenberger Grand View Hotel Changsha has launched a "Stinky Tofu Durian Chocolate Mousse" that resembles Changsha's classic snack - stinky tofu, which interprets the characteristics with creativity; Steigenberger Hotel Guilin takes the essence of local food culture and entertains guests with crispy and fluffy Pingle boat cakes and mellow and smooth Guilin rice noodles. The Steigenberger Hotel Wuxi Sunac has taken out a local food business card - Wuxi Xiaolong, which has thin skin and full soup, fresh and not greasy.
Chongqing Shanqian Song Hotel – Four seasons such as a feast, Gu Yu listening to the feast
Chongqing Songpin Hotel, which falls in front of the mountain, picks the spring fresh seasonal food in the mountain city, and entertains the guests with a "Four Seasons Banquet, Valley Rain Listening Banquet", tasting the season and tasting the humanities. Kunming Dianchi Song Hotel on the shore of Dianchi Lake, in the season of jacaranda light dance, launched the spring afternoon tea, enjoy the spring light, taste the spring tea, with the spring limited fruit spots, enjoy the beautiful landscape, view the heritage of the spring city, a world out of the world. Wuxi Xuelang Song Hotel, which also refines the delicious spring in spring, "condenses" the spring of Xicheng into cups and plates, and interprets the Jiangnan leisure of "spring food and spring flavor".
Wuxi Xuelang Song Hotel – Picking up the spring light of the garden
New trends drive new market outlook in the second half of the year
According to the analysis of industry insiders, the consumer market is expected to continue to develop well in 2024, and the tourism market will also usher in different degrees of growth and testing in the next summer vacation, National Day holiday and other holidays. Through the practice and feedback of domestic tourism consumption during the holiday, Steigenberger Hotel and Song Pin Hotel have gradually established the brand position of "business travel and leisure" and "humanistic vacation", and will further improve and strengthen in the next market development, and gradually lead the new trend of "hotel as a destination" in China, so as to realize the brand development expectation of gradual precision of consumer groups and gradual segmentation of hotel products and services.
About Steigenberger
Steigenberger and the Steigenberger Grand View Hotel, which began in Germany in 1930, was founded by Albert Steigenberger and named the first castle hotel, and the dream and legend of the Steigenberger Hotel began. Over the past 100 years, the Steigenberger brand has more than 80 unique hotels and resorts in 13 countries on 3 continents. After the wholly-owned acquisition of Deutsche Hospitality Group by Huazhu Group in 2020, the Steigenberger brand was officially introduced to China in 2021 and is now managed by Yongle Huazhu Hotel Management Co., Ltd. (hereinafter referred to as Yongle Huazhu), a joint venture between Huazhu Group and Sunac Cultural Tourism Group. At present, it has more than 60 units in operation and under construction throughout China, and manages more than 15,000 guest rooms.
About Song Pin
Songpin is a luxury full-service resort brand under Huazhu and Yongle Huazhu Hotel Group, and is an industry benchmark leading the luxury vacation experience in China. With the pinnacle of oriental aesthetics as the standard, the taste of the literati as the keynote, and the private space as the carrier, it integrates the ancient and the modern, and paints a unique life aesthetic era for contemporary luxury guests. Advocate the service concept of "Oriental Etiquette, Just for the Gentleman's Heart", and create a modest and courteous, relaxed and luxurious service experience. Let the guests regain the long-lost leisurely self-satisfaction while appreciating the beauty of the world, and add a spice to life while tasting the exquisiteness. Each design is the perfect practice of oriental art and modern aesthetics, continuing the unique views of the literati on life, through every detail of experience, environment and service, encouraging people to pursue their own life propositions, and meet the pursuit of high-end aesthetics, rich spiritual life and deep cultural heritage of the new generation of high-end luxury customers. At present, there are 7 in the country, namely Shanghai Changxing Song Hotel, Wuxi Xuelang Song Hotel, Jinan Fengming Song Hotel, Chengdu Qingcheng Song Hotel, Kunming Dianchi Song Hotel, Guilin Yanshan Song Hotel, and Chongqing Shanqian Song Hotel.