Recently, "Singer 2024" has been highly discussed on social media. According to the data provided by Hunan Satellite TV's official Weibo on May 11, the "Singer 2024" program has won a total of 974 hot searches on the whole network, 821 hot searches on Weibo, 49 TOP10 on the main Weibo list, 25 topic words topped the TOP1 on the main Weibo list, and the main topic of the program Weibo has been read 510 million times.
In terms of stock market performance, as of the close of trading on May 13, Mango Supermedia's share price rose 11.69%, with a turnover of 2.088 billion yuan, a total market value of 47.011 billion yuan, and a market value of 4.92 billion yuan in one day. However, its share price performance has been tepid on May 14. On the news side, on May 14, some media released a commentary article reminding "Singer 2024": Excessive marketing will only deviate from your original intention and heart.
The premiere of "Singer 2024" has a super high topic
On the evening of May 10, the variety show "Singer 2024" was broadcast live on the dual platforms of Hunan Satellite TV and Mango TV. The first singers Na Ying, Hailai Amu, Second-hand Rose, Rainie Yang, Wang Sulong, Chanté Moore (USA), and Faouzia (Canada) appeared one by one. Since its launch, "Singer 2024" has continued to arouse discussions and attention from netizens.
After the first competition, two singers from overseas ranked first and second, and Na Ying ranked third. Many netizens ridiculed: "Singer 2024" has become 'The Adventures of Na Ying'".
Since then, netizens began to "shake people crazily", shouting Li Jian, Tan Weiwei, Deng Ziqi, Lin Zhixuan, Phoenix Legend, Zhou Shen, Tengger and others. In response, Tengger posted: "Thank you for your love, I have seen it!" ”
Not only were netizens heartbroken, but many singers also took the initiative to recommend themselves to the "Singer 2024" program team. According to incomplete statistics, nearly 20 singers such as Han Hong, Ji Jiamin, Alin, Wang Xi, and Jiang Yingrong have posted "Please fight". On the evening of May 12, the official Weibo of "Hunan Satellite TV Singer" responded: "Thank you to the singers for their trust and love, we have all received it!" "Singer 2024" has a rigorous schedule system and fair, just and open competition rules, and we will make follow-up invitations according to the schedules of the singers. ”
In the face of super high popularity, on May 14, some media published a comment article saying: "Some calm netizens questioned that since a show has been broadcast, it means that the invitation list and event process should have been finalized. It's no wonder that some netizens think that this may be according to the script. This series of dazzling operations has shown obvious traces of hype, and does not conform to the normal communication laws of the public opinion field. ”
The above-mentioned comment article also proposed: "Mango TV is in the first-class echelon in China in the production of variety shows, and has many well-known column brands. As far as "Singer" is concerned, plus the predecessor "I Am a Singer", it has reached its ninth season, and has accumulated quite high popularity and good reputation over the years, becoming popular with some old singers, and also discovering a number of new singers. But the more this is the case, the less you should feel like you're stuck in traffic anxiety. Excessive marketing will only deviate from your original intention and heart. ”
Mango Supermedia "won hemp" again
"Singer 2024", which returned after 4 years, has ignited the stock price of Mango Supermedia. On May 13, Mango Supermedia closed up 11.69%.
The explosion of the singer's return is also reminiscent of Wang Xinling, who participated in "Sister Lang" two years ago, because of the enthusiastic investment of fans, the traffic and commercial value brought to Mango Supermedia. During the broadcast of the show, Mango Supermedia's stock was bullish all the way. On May 24 and 25, 2022, Mango Supermedia's share price continued to rise, and the highest intraday price rose by nearly 10%. On May 26, Mango Supermedia's stock continued to rise by 1.58%. Wang Xinling, who reappeared in front of the public, not only made the audience call "Ye Qinghui", but also gave birth to a "Wang Xinling concept stock".
At present, Mango has many variety shows competing on the same stage, Sister Lang is "riding the wind and waves", and "singers" are also in full swing.
A number of data show that Mango TV's variety show continued to lead the long video platform in the first quarter. In January and February, among the TOP10 variety show feature film broadcast market share on the whole network, Mango TV was on the list of 6 and 5 respectively, ranking first on all platforms. "The Ninth Season of the Great Detective" led the online comprehensive market in the first quarter with 330 million effective broadcasts and a market share of 10.5%. "Flowers and Youth: Silk Road Season" and "The Sound of Life: Family Years" swept the top three in the first quarter of the online variety show effective broadcast and screen domination list.
On the evening of April 21, Mango Supermedia released its 2023 annual report and 2024 first quarter report. In 2023, Mango Supermedia will achieve operating income of 14.628 billion yuan, a year-on-year increase of 4.66%; The net profit attributable to the parent company was 3.556 billion yuan, a year-on-year increase of 90.73%.
In the first quarter of this year, Mango Supermedia continued to maintain a continuous and positive business trend, achieving operating income of 3.324 billion yuan, a year-on-year increase of 7.21%; operating profit was 547 million yuan, a year-on-year increase of 3.69%; Affected by the change of preferential corporate income tax policies, the company recognized an increase of 87.9922 million yuan in income tax expenses in the first quarter compared with the same period last year, resulting in a year-on-year decline in after-tax profits, and the net profit attributable to shareholders of listed companies was 472 million yuan, a year-on-year decrease of 13.85%.
China Business Daily is synthesized from Shanghai Securities News, The Paper, Xiaoxiang Morning News, 21st Century Business Herald, etc