April has passed, and the time progress of the whole year has reached 33%.
Last time, we counted the sales volume in April, and this time we will take a look at the Q1 data, as of now, how far away from their original annual sales targets are for each car company.
Recently, it was on the cusp of the storm, with 25,086 vehicles delivered in April, a year-on-year increase of 929%, and a total of 110928 vehicles from January to April, a year-on-year increase of 689%. According to the "new channel", the target of 400,000 vehicles defined by Q is calculated, and the progress has reached 28% so far.
However, some netizens questioned that at the beginning of the year, didn't the annual sales target set at 600,000 units, and when was it lowered? The figure of 600,000 comes from the exclusive news of "late", if calculated according to this number, the progress of the world is 18%. But strictly speaking, whether it is 400,000 or 600,000, Yu Chengdong has not publicly disclosed the specific sales target for 2024.
At present, there are two goals officially revealed by Wenjie: at the beginning of 2023, the "Deepening Cooperation Agreement" signed by Cialis and Huawei mentioned that Wenjie will achieve an annual sales target of 1 million vehicles in 2026;
If you put aside the controversial question, the one that is currently running the fastest will definitely surprise everyone, is AVATAR.
AVATR sold 5,247 cars in April, although the number is not big compared with other large manufacturers, but it also increased by 226% year-on-year, and a total of 19,779 vehicles were sold from January to April, a year-on-year increase of 172%, according to the target of 90,000 units set at the beginning of the year, AVATAR's annual sales progress reached 22%, and if it wants to reach the standard, AVATR will sell 9,000 vehicles per month this year.
The target of 90,000 units is even 10,000 less than last year's target of 100,000 units, which shows that AVATR is more objective, rational, logical and thoughtful in terms of target setting. After putting down his body, AVATAR's goal is not to compare himself with others, but only with himself.
Benefiting from Xiaomi's traffic overflow, the new star product ZEEKR 001 and the release of BaaS rights, etc., ZEEKR and NIO won the dark horse of monthly sales in April, not only the sales volume and the target are very similar: In April, ZEEKR and NIO sold 16,089 and 15,620 units respectively, doubling year-on-year, with cumulative sales of 49,148 and 45,673 units from January to April.
The gratifying sales in April are also directly reflected in the progress, according to their consistent annual target of 230,000 units, the progress of Zeekr reached 21%, and the progress of NIO reached 20%.
The fierce rival of the question of the ideal car showed a declining trend, 25,787 units were delivered in April, no change from last year, a total of 106187 vehicles were delivered from January to April, a slight increase of 36% year-on-year, and according to the annual sales target of 600,000 units, the progress of the ideal car was completed by 18%. If you want to complete the goal this year, the ideal car must achieve an average monthly sales of 62,000 units in the next 8 months, which has to be said to be extremely difficult.
or marketing problems, or the goal is too high, Denza, Nezha, and Leap have also run to the second echelon with ideals.
Came to the third echelon, Aion's sales in April were 28,113 units, the highest monthly sales in the list, but it fell 31% year-on-year, and the cumulative sales from January to April were 102266, underperforming the world.
According to the annual target of 800,000 vehicles, Aion is currently completing the progress of 13%, and if it wants to complete the target this year, it needs to sell 87,000 vehicles per month in the next eight months, which is a lot of pressure.
"Weili" ran up, but Xiaopeng still stood still. 9,393 vehicles were delivered in April, and a total of 31,214 vehicles were delivered from January to April, and according to the annual target of 280,000 vehicles, Xpeng's progress reached only 11%.
Finally, the traffic king Xiaomi Auto, Xiaomi SU7 delivered 7058 units in the first month, Lei Jun is very conservative, setting this year's target to 100,000 units, and the current progress has reached 7%. Although the progress of 7% is "bottom" compared with other manufacturers, Lei Jun announced at the Beijing Auto Show that the number of orders locked for SU7 has reached 88,063 units, and now the remaining production capacity has become Xiaomi's biggest challenge.
According to the plan, Xiaomi Auto plans to build a vehicle manufacturing plant in Beijing Economic Development Zone in two phases, one of which covers an area of about 720,000 square meters, with an annual production capacity of 150,000 vehicles, and will be completed in June 2023, and the second phase is scheduled to start in 2024 and be completed in 2025. Although the annual production capacity is 150,000 units, but limited by the supply of various parts and production processes, the current Xiaomi car production capacity has not been fully released, according to the production plan, Xiaomi car to March this year monthly production of more than 3000 units, to April the value climbed to 4000-5000 units, after which the monthly production capacity to the end of the year stabilized to the level of 6000 units.
Based on this production capacity, it will take more than a year to digest the order for 88,000 units. According to the goal of 100,000 units, if you want to meet the standard, Xiaomi will achieve monthly sales of 12,000 units in the next 8 months.