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Cultural pride, enduring strength
At the beginning of the year, PUMA launched the #Proud#Annual Project, and showcased this collection of clothing that runs through Chinese traditions and trends with a Chinese style show in Shanghai. The venue of this show is located in the landmark of Hengfu style of old and new - Shanghai Hengshan Road No. 8 Garden, this elegant garden full of Chinese interest has a new annotation in the trend context.
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The clear water red bricks of the garden of No. 8 Hengshan Road are intertwined with lanterns, and the PUMA cougar logo and cascading paper mountains are intertwined in the night; A giant scroll that seems to travel through time and space slowly unfolds - under the modern light and shadow, the source of inspiration #Can be proud#The four great Chinese inventions are presented in the center of the lake in turn, symbolizing that pride has achieved eternal light in the river of history; And the #Can Be Proud#Chinese Culture Tribute Series also interprets the cultural pride of the new generation for Chinese trend style.
The name of blood, the pride show
The "Four Great Inventions" are the wisdom crystallization and important milestones of Chinese civilization. This grand show presents a series of Chinese cultural tribute items inspired by papermaking, gunpowder, printing and Sinan, which runs throughout the year, reinterpreting the beauty of the four inventions, and integrating modern light and shadow with the enthusiastic performance of the new generation, presenting a unique visual feast of national style.
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Papermaking – Powerful drums beat in unison, and PUMA esports ambassadors Yinuo and Ninetails took the lead in papermaking inspired pieces. Inspired by papermaking, the collection transforms white paper into cascading mountains and is used in the details of early spring clothing. Chinese buckle design, gold embroidery, mountain pattern and traditional buttonless placket design, PUMA classic street representative SUEDE shoes, basketball street trend SLIPSTREAM shoes debuted with "Chinese style skin", opening a new chapter of modern and traditional integration.
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Gunpowder Chapter - Burst dancer George blows up the stage with his dynamic power with his super perception of music and dance. The summer collection is made up of simple, broad-shaped pieces on trend, including commuting shirts and casual short-sleeved pants; Black and white, gray-brown, green, orange and other colors are supplemented by bright and fiery traditional flame totem, which is as dazzling as gunpowder explosion; The practical functional sandals are very different from the Chinese styling style but unexpectedly harmonious, and the retro jogging shoes RIDER FV collide with a diversified aesthetic.
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Printing - All-round dancer Hu Haoliang injects inspiration into dance steps and transmits street dance culture. In this chapter to pay homage to the thousands of years of printing, "Puma" and the brand credo are displayed in the form of movable type printing in Chinese way. On the clothing, the "Puma" rubbing is subtly printed, and the silhouette is more combined with chic Chinese stand collar, diagonal placket design, etc., so that the street sports trend combines traditional elements, breaks through the boundaries of the trend, and builds new ideas full of novelty and whimsy.
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Si Nan Chapter - Vast light, just like the Chinese culture like a river of stars, San'er danced enthusiastically in a starlight. Accompanied by the neat Popping, the stage lighting gradually outlines the silhouette of Sinan, heralding the final winter chapter of PUMA's Chinese Culture Tribute Series, and also predicting that PUMA's interpretation of Chinese culture is not finished, and constantly explores more trend possibilities.