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王传福扣动扳机,不再给落后者留活路

王传福扣动扳机,不再给落后者留活路

龙年春节假期刚过,开工第二天,比亚迪就打出“王炸”,震惊了整个汽车圈。这一次,王传福扣动扳机,打出致命一枪,不再给落后者留活路了。

王传福扣动扳机,不再给落后者留活路

1. 王传福扣动扳机

去年年初,王传福曾经表示,在中国汽车市场10万元级、20万元级价格带内,比亚迪有产品定价权,“但我不想搞得大家很难受,别人都没活路”。

换而言之,王传福高抬贵手,比亚迪并未使出全力,算是仁至义尽了。一年时间窗口期过后,比亚迪决定不再手下留情了。

2月19日,即复工第二天,比亚迪双雄出击,秦PLUS、驱逐舰05的荣耀版车型上市,起售价低至7.98万元。

王传福扣动扳机,打出开年第一枪。

王传福扣动扳机,不再给落后者留活路

需要特别指出的是,这两款荣耀版新车,虽然大幅降价,但是配置并未降低,真正做到了降价不减配。

得益于成熟可靠的技术、百万级的保有量,比亚迪秦PLUS、驱逐舰05价格,进一步下探至“7”字头时代,同时在配置上还拥有比同级燃油车更高的表现,真正做到了“既要又要还要”。

比亚迪这两款“插电双雄”新车,可谓“价好质更优”,不仅价格比燃油策划更低,而且在安全、省油、配置、操控等方面,都具有全面超越同级别燃油车的实力。

王传福扣动扳机,不再给落后者留活路

2. 比亚迪打出王炸

可能有些人,对于比亚迪能够做到“插电混动比燃油车价格低”,还有些怀疑。其实,比亚迪之所以能够打出这样的“王炸”好牌,是基于两个方面的优势:

其一,比亚迪这几年的销量从量变到质变,2021年73万辆,2022年186万辆,2023年302万辆。

600多万辆新能源车的存量规模,以及还在不断暴涨的销量,让比亚迪具备了其他车企都不可企及的强大规模效应。

通过规模效应,比亚迪得以实现不可思议的成本控制,从而可以不断降低产品售价。

王传福扣动扳机,不再给落后者留活路

其二,作为全球唯一一家同时掌握核心“三电”技术的车企,叠加完备的全产业链布局优势,以及越来越强大的垂直整合能力,比亚迪能够从汽车行业上游原材料,到中游重要零部件和整车制造,再到下游基础设施、汽车服务和后市场,实现新能源汽车产业链的全覆盖。

这种行业唯一的深度垂直整合巨大优势之下,比亚迪得以拥有行业领先的定价权,真正实现科技平权,让新能源科技普惠成为可能,让消费者享受科技红利。

王传福扣动扳机,不再给落后者留活路

3. 燃油车瑟瑟发抖

早在2008年,比亚迪就研发出第一代DM技术,运用在全球首款插电式混动量产车型——F3 DM之上。十几年来,比亚迪DM技术不断升级迭代。2021年,第四代DM技术——DM-i超级混动横空出世,开始敲响主流燃油车的丧钟。这一年,凭借着DM-i超级混动技术的赋能,比亚迪宋和比亚迪秦对燃油车步步紧逼,双双闯入SUV和轿车市场十强榜单,让固化已久的市场格局焕然一新。

及至2022年,比亚迪宋超越所有其他燃油车型,一举拿下SUV销冠,成为新一代“SUV之王”。

同时比亚迪秦也跻身五强榜单,销量攀升之凶猛,让其他燃油轿车倍感压力和威胁。

2023年年初,比亚迪秦推出冠军版,起售价降至10万元以内。由此,王传福带领汽车行业进入“油电同价”时代,杀入燃油车腹地。

这一年,比亚迪诸多冠军版插混车型,将同级别的燃油车打得节节败退。比亚迪秦也顺利登上轿车销冠宝座,成为新一代“家轿王”。

王传福扣动扳机,不再给落后者留活路

而今新年年初,低至7.98万元的荣耀版车型上市,意味着新能源汽车的价格,已经比同级别燃油车还要低了。

从去年的“油电同价”,到今年的“电比油低”,比亚迪以行业先行者的姿态,不断引领着汽车行业前行。

“电比油低”车型的出现,让燃油车瑟瑟发抖。这是汽车品类发展史上的里程碑,也成为燃油车和电动车发展的分水岭。

新事物取代旧事物,这是行业发展规律,时代落后者终将被淘汰,也是历史的必然。

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