A sudden epidemic has subverted people's lives and forced last year's National Sugar and Wine Fair (hereinafter referred to as Spring Sugar) to be stranded. From April 7 to April 9, 2021, the 104th Spring Sugar will kick off at the Western China International Expo City. After a year of silence and two years of anticipation, Spring Sugar will become a very representative event in terms of scale and influence.
New uecme, the "one-of-a-kind" trendy brand coffee
The long-lost event will surely usher in an explosive increase in popularity. This year's Spring Sugar main venue set up six exhibition areas, while setting up thirteen subdivision category special areas in each exhibition area, will create a grand food industry super show in an all-round way.
2020 is undoubtedly the year when China's beverage industry "takes off". The coffee industry "concentrated explosion", there are many highlights. The new coffee industry has received a lot of attention and created many eye-catching achievements. As a new rising star leading the coffee industry, umecme also settled in Spring Sugar to show the "unique" coffee industry trend brand for the public.
At this spring sugar show, umecme will bring 4 flavored coffees - Sun King, Neon, Wild Forest, Pink Bourbon
The new season of Brazilian yellow bourbon coffee beans from the same production area, in the combination of medium roasting and deep roasting methods, harmonizes the sweet and refreshing taste of "Sun King" and the unique tail rhyme of dark chocolate aroma;
"Neon" is based on the sun-dried coconut of typical dark fruits, paired with the rich aroma of Colombian pink bourbon, to harmonize the dreamy taste of "neon";
The wild forest is the rich flavor from the collision of two very different African beans, the delicate fruit acid of Rwanda brings out the thick sweetness of the berry, and the floral scent of Sidamo is even more fragrant;
The rare Colombian "pink bourbon" is more like an all-round coffee player, and a variety of aromas such as flowers, tea, citrus and berries are blended together to create a thick taste of "pink bourbon" like brown sugar water, and the sweetness brought by the sourness of sweet oranges, which makes people addicted to one bite.
Refuse to be labeled, advocate keeping it pure
In today's era when anyone and everything can hardly escape labels and definitions, the cutting-edge coffee brand Uecme has reversed the label, advocating the brand attitude of "coffee remains pure and does not need to add other labels". Through a de-labeled design style and demanding quality requirements, it conveys to the outside world the unique concept that coffee does not need too much definition.
"Quality is never only an advantage, but also the starting point of running forward" In order to pursue the ultimate taste and awaken more people's love for coffee, umecme developers have been shuttling through the golden latitude - the coffee planting belt of 25 degrees north and south latitude, from Rwanda, Ehselbia, Brazil to Colombia, constantly exploring and developing better tastes.
In the choice of raw materials, umecme is extremely picky, only accepting the fresh fruits picked on the same day, only selecting more than 85 points of coffee beans; the entire processing process of coffee beans is also extremely fine, in its view, only repeated cleaning and treatment, in order to better remove impurities, creating high-quality coffee that cannot be copied.
Umecme's extreme pickiness of raw materials and the ultimate pursuit of flavor are vividly reflected in the four coffees exhibited at this spring sugar exhibition. Every sip is delivering umicme coffee "coffee! of brand propositions.
As one of the large-scale professional exhibitions with the longest history in China, after the extraordinary 2020, it contains special significance and carries more expectations. It is also such a special platform that can treat every organic component of the industry more inclusively, attract cutting-edge brands such as UMEME to continue to settle in, and inject fresh vitality into the development of the industry!