2021 Shenzhen Shopping Season Collides with Shenzhen International Video Game Festival
Focus on e-sports animation and ignite the consumption enthusiasm of Generation Z
Esports competitions, anime tours, house songs and dances, guest meet-and-greets... On September 11, the "2021 Shenzhen E-sports League - Shenzhen National Wind Power Competition Carnival" was launched in Bao'an YifangCheng, the largest shopping mall in Shenzhen. As one of the key activities of Shenzhen Shopping Season, the event was guided by Shenzhen Municipal Bureau of Commerce, sponsored by Shenzhen Smart Retail Association, Shenzhen Retail Commerce Industry Association, Shenzhen Chain Store & Franchise Association, and hosted by Shenzhen Chuangzhan Times Cultural Industry Co., Ltd.
In July 2021, in the Action Plan on Promoting Consumption Expansion and Quality Improvement to Create New Consumption Demand issued by the General Office of the Shenzhen Municipal People's Government, it was clearly stated that for young people to develop new cultural consumption formats, actively develop cultural products and services that adapt to the consumption characteristics of the "post-95" young generation, create more Internet celebrity punch points and iconic diversified consumption platforms, and help the construction of international consumption center cities to a new level.
Upgraded video game festival to create a city-wide atmosphere
"Shenzhen International Fashion Video Game Festival", as the first global festival in China, uses the global idea of "all time and space, all media, and all people sharing" to create a one-stop consumer experience of all formats, highlighting The young vitality and fashion pioneers of Shenzhen. This year's "Shenzhen International Fashion Video Game Festival" will inject new vitality and formats, meet the wind of Shenzhen's shopping season, and drive the entire e-sports market. Shenzhen, as a young and innovative city, is the fertile ground for the development of e-sports. In recent years, the relevant e-sports industry support policies introduced by Shenzhen have laid the foundation for the development of the e-sports industry in Shenzhen. The 2021 League of Legends Global Championship and multi-e-sports club landed in Shenzhen, which also fully demonstrates Shenzhen's determination to build a "global e-sports capital".
Well-known exhibitors gathered, and the activities and events were abundant
Holding offline experiential consumption carnival is an important means for a city to enhance consumption vitality, create a consumption atmosphere and stimulate domestic demand. Shenzhen Shopping Season and Shenzhen International Video Game Festival, jointly create a set of animation games, shopping entertainment, leisure experience and multi-dimensional tide fun culture in one of the Shenzhen e-sports animation carnival activities, cross-border linkage to break through the dimension, hold the Shenzhen International Video Game Festival two major ace events - "War Horse Cup E-sports League" and "LuoYuanYuan Wu Wan dimensional pk competition" business circle landing competition, convene the z generation e-sports team, catch the fight and win the peak; the 2021 War Horse Cup E-sports League Shenzhen Division will last 3 months, There are a total of 80 Internet café competitions and 3 shopping mall landing competitions, and the finals will be held in the "Shenzhen International Video Game Festival" during the "Eleventh" National Day.
Among them, the "2021 Shenzhen E-sports League - Shenzhen E-sports Animation Carnival" to be held in Yifangcheng on September 11-12 includes one day of glory of kings and league of legends events, as well as animation carnival activities in sub-venues, as well as a house dance competition that gathers Shenzhen house dance enthusiasts, and the two-dimensional song and dance carnival explodes the stage.
In addition, shenzhen smart retail association, warhorse, snail shape, absolute taste, iqoo, magnesium carving, Keer culture and other industry representatives also staged a cross-dimensional collision game at the scene, including shake a shake to send benefits, free tasting, punch card interaction, brand display and other rich gameplay, enjoy the dimensional cultural experience, to achieve brand multi-dimensional marketing reshaping. Rich and innovative activities and various concession measures have created an immersive consumer experience in the business district for One Square City, and together presented consumers with a colorful shopping carnival feast.
More sub-venue activities to shine in the autumn
The Shenzhen National Wind Power Carnival series of activities also organized a variety of national wind, e-sports as the theme of the dimension-breaking carnival activities. In Coastal City, the "One Flash" pop-up shop, Dragon Ball, and One Piece Theme Day will be carried out; the second Hanfu Cultural Festival of "National Wind And Glory of China" coastal city will be carried out; the "National Wind and Tide Buy Festival" will be carried out in GuitianTiandi on East Avenue to create the ancient style of the National Tide Dart Bureau; the activity of "Reunion Between The Streets, the National Style is Just in Time" will be carried out in Bao'an Daqian to create the most experiential National Wind Awards 200 people Hanfu Parade, presenting Shenzhen's first Song Dynasty wedding ceremony; Guangming Da Qianli will carry out the first "Transdimensional" Carnival, e-sports, cosplay show, and second-dimensional dance. A hipster party for young people; Baoneng All City (Longgang) launched "Run! Rabbit" activities, Dapeng Kaisa Plaza to carry out the "National Wind Tide Buy Festival", Hanfu Parade, Tumbler Sister, Cantonese Opera performance, Guochao Market; during the eleventh period, the 2021 Shenzhen International Fashion Video Game Festival landed on Huaqiang North Pedestrian Street, cosplay, house dance, red and white dance party, cyberpunk day, trend e-sports, Internet celebrity theme day, cv day eight theme days, take you to play the explosive eleven long holiday.
The "2021 Shenzhen International Video Game Festival & Play Carnival" will be held from October 1 to 4 in Hall 9 of Shenzhen Futian Convention and Exhibition Center.