How many grains of dust are there in the times? These nasty things, not only fall on individuals, but are now also suffering from the company as a species. In the face of more than 40 years of great changes, according to the current trend, after five years, many companies will disappear...
Overnight, the entire K12 education industry collapsed because of a few pieces of paper. Educational institutions such as Byte Education, Gaotu, Good Future, Ape Counseling, New Oriental and The Head 1-to-1 are all queuing up to lay off employees. All kinds of Internet giants, obviously last year because of the epidemic and the misfortune of the blessing, the growth data dazzling, but now face the queue fines, one by one name dilemma ... Even the cross-border e-commerce that has been making a fortune in a muffled voice was suddenly settled by Amazon after the autumn and blocked tens of thousands of accounts, and it was really crying that I couldn't cry.
At a time when "the new crown virus may exist for a long time and humanity will coexist with it", which is becoming a consensus, all walks of life have to adapt. Of course, human beings are a community, and we can't have the mentality of watching the hilarity at all, but we believe that human society, whether it is a virus or a war, it will happen a lot of things, but in the end it can basically be solved.
In that extremely difficult time, how do we seize opportunities in work, entrepreneurship and business? Overall, whether it's a business or an individual, we need —
Cognition rises, see the present clearly
First, the old way is really not working – internal and external risks are superimposed, and all industries are undergoing differentiation and adjustment. It's just that you realize that you don't realize it, and you don't have such a sense of crisis.
Second, we must enhance the risk awareness of enterprises and develop in a balanced manner. There was once a professor who famously said it well - don't do business that you win but can't afford to lose.
In the past few decades, the economy has developed rapidly, and in the past two years, due to various reasons such as the epidemic, the brakes have suddenly come to an abrupt halt, and everyone must not be able to stand it. And this requires us to find our own development momentum, or innovation, or transformation, in short, to resolutely let ourselves, let the enterprise move, can not sit in place, sit and watch assets and business depreciation, differentiation...
When the company is determined to be prepared for such an action, it should be -
Look down on life and death, let it go
First of all, strengthen the connection with suppliers, control the supply chain, the so-called good birds choose trees and roosting, and good ministers choose the master. At this time, it is even more important to maintain a future of coexistence with others.
Secondly, the companies we see now, no matter how big or small, are actually difficult, but a company really has to have sufficient development, and then become a sustainable development entity that can stand on the rivers and lakes or in the market, it is necessary to consciously build a symbiosis with your stakeholders and your upstream and downstream, huddled together for warmth, and coordinated development. In this industry, you do your own piece well, make your own unique value, this is the possibility of coordinated development, this is our cognitive upgrade, that is, we should not be too opportunistic, expect to get rich overnight, a big profit, this kind of thing is now very difficult, a big loss is very likely.
Finally, embrace omnichannel, especially online and live streaming channels, which can be done not only by sales and we-media, but also by individuals, businesses and people in all positions in a company. But if a person, a company, wants to have big development, it must have the ability to link various resources and build small platforms. For example, you can't do alibaba's Taobao and Tmall, but you can empower some of your stakeholders, and you can let you link to three or four companies on your small platform, be able to find customers, and be able to show yourself. With this ability you also have to pay attention to talent, at the same time must reduce the dependence on people, that is, the dependence on manpower, in the development of science and technology, life, work are intelligent today, machines can replace the work, is it possible to reduce the so-called dependence on inefficient manpower through process, institutionalization? In fact, all the fate is in their own hands, follow the footsteps of the times, adjust tactics in time, and finally everything is ready only to owe the East Wind, then we should -
Believe in yourself and believe in the future
It is easy for people to feel bad in the present moment, when they are in difficulty, and we understand this very well. But what you think about this matter is more important than the matter itself. This is not a high-pitched, not empty talk, every day there are many things happening in the world, we have to know, we are because of good luck, just like Buffett said, we are the sperm lottery, we are already the lucky ones who are favored by God, we are already much happier than many people in the world, even with many people around us are much luckier! For example, many sanitation workers who are still working the street, as well as workers who spend a lot of effort to return to work in order to maintain the basic operation of society, as well as medical staff who risk their lives in the hospital to rescue patients, and now we can brush mobile phones (read articles), we have a good smart terminal around us, there is a good network, and in the special period, when we enter and exit the community, we will be asked by the door personnel to register a note and apply for a certificate. So the whole person mentality is very critical, or that sentence, it is good to have a choice, when the full resumption of work, we should not be without confidence.
In short, if your company is not overwhelmed now, it can survive for so long, and there is no reason to give up now.