Widely disseminated fake news in 2016: A woman was arrested for using a paradise meal toy** in a mcDonald's ball pool.
Monster Circus | wen
Previously, Burger King launched a set of seemingly harmless toy meals, in which the toys are called "hot wheels", which can be translated as "hot wheels". This set of toys that "seem" harmless to humans and animals are actually harmless to real people and animals, but it has caused some discussion at home and abroad.
Why? Because if you've ever known some weird heavy gags, it looks a little too suspicious.
On the reddit forum, there is a famous partition called "Dragon * Car", and there is also a mirror partition called "Car * Dragon". So what exactly are these two forums discussing, you can stare at their names for a while to understand.
These two forums are 8 years old, and the culture behind them is extremely impactful, and it is a legendary meme with a history of more than ten years. The "battle for sovereignty" around them has also lasted for many years, so complex and chaotic that I don't want to explain it in depth at all.
At present, one of them is already a large division with more than 50,000 members
You might think that the origin of this thing is some kind of harmonic stem, or a line that has been innocently persecuted. But no, it is really a strange and extremely peculiar habit, and at a glance it can produce abyss-level doubts about the nature of human beings, and as soon as it appears, it sets off thousands of waves, as if awakening an ancient god hidden in the collective subconscious of human beings.
For so many years, there have been attempts to figure out why so many people are suddenly interested in something unheard of. Arguments are all over the place, but there is no definitive answer.
In the discussion caused by Burger King toys, a sudden and eye-catching explanation appeared: Is it possible that the weird XP in Europe and the United States comes from the giveaway of toy fast food?
Subway has a series of the same name, but no dragons at all
Is it really possible?
Don't be silly, of course not. Not to mention that Burger King's toy was launched long after the "Dragon * Car" terrier appeared, and the design of this type of toy meal is definitely not related to XP. To pull them together is a bit of an insult to those who design toys with their hearts.
In fact, these toys have undergone strict audits to ensure that they are safe, hygienic and do not have a bad impact on children. You get the idea, though.
But wait a little longer, and after thinking about it, it seems that this thing may not be so absurd.
Because just like the "Dragon* Car" meme, the Western dragons and sports cars involved are completely innocent.
It's always people who have "problems".
Also in the European and American Internet circles, there is a famous law called "Law 34". The name of Law 34 is reminiscent of the black humor master Joseph Heller's Catch 22, which is also black humor: as long as something exists, someone is using it.
The inductive summary is the above sentence
This law can be used to explain the story of the car and the dragon, and it can also be applied to the toy meals of McDonald's and Burger King.
On various websites similar to p-station, you can search for content related to toys in McDonald's toy meals. Some of these videos involve people, and some of them are puppet shows played by toys. Its darkness is like the scene of the Advent of the Antichrist, which is difficult to describe in one word, and can be summed up directly in one word: perversion.
xdm, very hot eyes, don't look at them, I'm afraid you'll lose faith in humans.
In addition, some "normal people" often look at toys in Western-style fast food with abnormal eyes. Every now and then, you can see which parent is complaining about mcDonald's toys hurting customs. In their eyes, the mischievous minion with his tongue sticking out is Ah Hei Yan, and even Mario is doing strange things.
Wait, it looks like something is wrong...
So although no one has ever pointed it out, it's hard not to fantasize that there is actually a group of people who have some inexplicable desire for toys in toy fast food.
In fact, this is not necessarily a big disrespectful absurdity. Because for Europeans and Americans born before the 21st century, the entire formative period may be soaked in fast food toys, especially from infancy to adolescence.
There are many collectors of paradise meal toys overseas
Today, it may be difficult to understand their obsession with McDonald's toys. But that's because the McDonald's toys we see today are already versions that have changed many times, even somewhat deteriorated. What's more, even the domestic KFC and McDonald's have been "separated" from the same name stores in Europe and the United States.
Now that McDonald's toy meals are mentioned, it is becoming increasingly difficult to mention the interest of children. And in the past decade, many people are talking about the quality of McDonald's toys and the sense of design is getting worse and worse, in addition to the linkage with some hot IP, and even a little bit of no one's feeling.
In the late '90s, McDonald's toys were exquisite. Even in China, where McDonald's was still regarded as a luxury at that time, many people sought it out.
For example, the Snoopy toy meal in the late '90s
Before the 1990s, the influence of McDonald's toys on European and American children was even more exaggerated.
McDonald's toy meal is originally called "happy meal", which literally translates to happy meal; in China, it is translated as "happy meal".
The translation is interesting because it contains a corner of McDonald's publicity history. In the '60s, McDonald's way of promoting children was to create a McDonald's paradise world, much like the disneyland concept.
This publicity method is actually set off by the famous sugar cereal cereal, and you can find sugar bombs in the "Fallout" series.
In advertisements at the time, McDonald's performed a muppet with a group of anthropomorphic foods, which were well-known characters at the time. McDonald's has done a lot of perimeters for them, and there are even small children's playgrounds.
However, McDonald's propaganda strategy was later caught in a scandal, and it was accused of plagiarizing a classic old Muppet drama called "H.r. Pufnstuf". Under the influence of the scandal, McDonald's had to seek new publicity to occupy the hearts of children, and happy meals are the answers they found.
《h.r. pufnstuf》
At the time, the toys in Happy Meals were at the top of McDonald's marketing strategy, so they invested huge amounts of resources in it. After all, for the family consumer group, once they grasp the hearts of children, they are likely to acquire a whole family of customers.
In fact, this marketing strategy is not an invention of McDonald's, it comes from the 70s burger chef and Star Wars co-branded toys, which has been a huge success. However, it is indeed carried forward by McDonald's, and McDonald's paradise meal is also a representative of this type of marketing.
Therefore, many classic McDonald's toys, in fact, are loss-making, and their purpose is to conquer the children of the time with exquisite workmanship and ingenious design. Although mcDonald's toys can later be bought separately for about $1 (as long as you ask for it), this is actually a rule set by McDonald's to avoid legal disputes, and the actual value of these toys is much higher than $1.
McDonald's toy marketing strategy was highly effective, which gave them access to another big Mac partner, Disney. This super combination allows McDonald's toys to cover a large number of children's IP, and makes it eventually the world's largest toy dealer.
Disney's Animal Kingdom series with McDonald's
At the time, McDonald's toys were not only cheap, but also included a variety of animated characters that children were exposed to on a daily basis, and children could get them under the guise of eating. And because McDonald's first considers the marketing effect of the toy meal, rather than the profitability of the toy itself, they can provide children with exquisite toys that are "unreasonable" in the cost performance.
For kids who can't afford more elaborate dolls, McDonald's toys are the only chance they can have Disney Princesses, Barbie dolls and rainbow ponies. And unlike regular Barbie dolls, which are usually bought by girls, mcDonald's toy meals have always had a wide audience, from boys to girls; adults will also secretly buy a meal.
For many teenagers at the time, if you liked an animated character, the McDonald's toy meal might be the only chance you could "touch" him.
Sub-supply works such as Disney Princess, Barbie doll and Rainbow Pony have a lot of "strange" second creations.
In fact, it is a completely innocent and positive sub-confessional work, but you just can't deny that there are many secondary creations of the opposite nature
Forecon alarm .jpg
By now, you should be able to understand a little bit why in some people's memoirs of sexual enlightenment, You may be able to find McDonald's toys.
I believe that the creators of these toys are all for the innocence of children, but helplessly, people are such complex creatures. Sexual desire is innate and must bloom at some stage of growth, just as trees do not necessarily grow straight in order to obtain sunlight, and those innocent toys may also spawn unexpected things.
But it's too much to turn yourself in
Think of it this way, when we surf the Internet and see someone anonymously confessing that the object of their childhood fantasy was a McDonald's toy, or that it was a fast food toy that shaped their mate-choice aesthetic, there is no need to make a fuss.
Know that some people even plasticize themselves into Barbie and Ken
Unfortunately, later, McDonald's toys fell into a variety of troubles in a row. First, their marketing strategy flipped several times, and then Volkswagen gradually realized that the so-called children's meal is a high-calorie food that is very unsuitable for children. This series of problems led McDonald's and Disney to end their cooperation in 2006.
Not to mention the toys, even McDonald's own clown image has been overturned because of the horror movie
Who took over Disney's contract? It is Burger King, the McDonald's biggest publicity rival in Europe and the United States. Although every fast food restaurant today has such a thing as a toy meal, the two most famous are still McDonald's and Burger King.
After that, toys are no longer McDonald's key publicity tools, it is still a nostalgic tradition, but has lost its strong marketing ability, after all, today's children are less and less interested in physical toys, toys can no longer grasp the hearts of children.
Although in 18 years, Disney and McDonald's resumed working together
Today, McDonald's toy meals are more attractive to me than free smiles
Therefore, the quality of McDonald's toys after that has slipped sharply. More elaborate handmade and models dominate the market for physical toys that fast food restaurants are unlikely to compete with. Today, as we look at the increasingly elaborate and expensive "wives" in the cupboards, it is difficult to understand how the fast food restaurant toys once dominated the princesses, queens, and enchanted witches in the animation out of the screen and handed them to the young people growing up under the long night.
A lot of girls' childhood dreams, as well, some of the boys'
But then again, these fast food toys and fast food restaurants are sometimes not so innocent. McDonald's, for example, has run a series of suggestive ads in Japan.
And Burger King, which can be called the king of the fast food advertising industry, has directly crushed the wheel on people's faces. They not only worked in the advertisement, but also directly launched the "Happy Adult Toy Meal". What was sent inside, presumably need no explanation.
This is the official advertisement for Burger King, and the corresponding product is "long chicken bk"
Adult toy meal for Burger King in Israel
Under this kind of marketing strategy of adults and children grasping with both hands, it is really not surprising that strange things have been spawned. You may think that these things I said today are ridiculous, how can eating a hamburger be associated with XP?
Then I can only say that maybe your understanding of "Law 34" is really not deep enough.
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