When buying a refrigerator, in addition to looking at the capacity and freshness, what aspects of value do consumers value? According to the Gen Z Consumer Attitude Insight Report, 64% of young users will pay for their appearance.
Under this trend, a refrigerator with high value and collectible value came into being. Inspired by the Southern Song Dynasty official kiln blue glazed ear porcelain bottle, Haier Refrigerator and the National Museum of China Yanyi cross-border cooperation of the new product - 416L Haier full-space fresh-keeping refrigerator drawer series, is currently selling in Jingdong. For the first time, this refrigerator has moved the "national porcelain" to the refrigerator panel, and has continuously upgraded the storage technology, realizing the perfect integration of science and technology and art.
Technology and art: Haier refrigerator jointly branded by the National Museum of China was launched in Jingdong
Compared with the previous refrigerators, the biggest difference in appearance of the haier full-space fresh-keeping refrigerator released this time is the use of "national porcelain" panels. Based on the high hardness and fingerprint-less fingerprint-less panel material, this refrigerator matches the ice glaze elements of the Southern Song Dynasty Official Kiln Blue Glaze Through-Ear Porcelain Bottle with a dark ink color. Under the collision of national tide art and contemporary intelligent manufacturing, this refrigerator is enough to be called a "work of art".
In addition to the aesthetically pleasing appearance, the refrigerator's intrinsic technology has also been upgraded. With the improvement of people's living standards, imported ingredients such as king crab and Aolong have become regular customers of family fresh storage, and people's demand for high-end food storage has become more and more refined. As a result, the refrigerator provides a full temperature change space of -20°C-5°C, whether it is spring tea, seasonal fruits and vegetables, or high-end seafood can find a suitable storage environment.
In view of the user's pain point of "small freezing space and large items cannot be hoarded", the refrigerator freezing area adopts a "double-layer straight drawer" design, and the large frozen drawer at the bottom can be easily put in even if the whole leg of lamb is not placed. In addition, the "storage partition" has exquisitely partitioned the space, and different types of ingredients such as seafood, quick-frozen food, and desserts can correspond to the exclusive storage space, effectively avoiding a large number of ingredients stacked and contaminated with the fishy smell, and the user can see it at a glance when using it.
Breaking through the boundaries of refrigerators: 1 refrigerator brings multiple eating scenes
It is not enough to have good looks and technology, Haier refrigerator also expands its vision to the whole process of eating scenes. In addition to fresh storage, cooking also involves complex scenes of long chains such as procurement, side dishes, and cooking. Insight into this demand, Haier refrigerator from a more macro perspective to build a set of "buy, store, prepare, do, entertain, eat, wash, safe" 8 scenes in one of the three-winged bird kitchen.
In the three-winged bird kitchen, the refrigerator can be linked to the body fat scale to customize the recipe, when cooking, the refrigerator is issued a voice command, and the steaming oven can adjust the temperature according to the ingredients and cook automatically. During the waiting time, you can watch an episode of TV series or do yoga, and when the time comes, a nutritious and delicious meal will be easily completed. This kind of scenario-based service is like an "invisible" star chef, silently handling all the details of the work, so that users can enjoy a smarter eating life. Up to now, this whole-process smart eating experience has successively entered the national family.
From the integration of art and fresh storage technology to the whole process of eating scenes, every innovation of Haier refrigerator stems from the accurate grasp of user needs. With the successive "entry" of the guobo joint all-space fresh-keeping refrigerator, more and more users will experience this more high-quality smart eating life.