The Paper's reporter Liao Yang
"Why would you be a UP master?" First, I hope that my life will be challenged every day and that I can learn new knowledge; second, I hope to share my views, what I have learned, to more people, and to support myself in this way. ”
A few days ago, when I was a guest at the Shanghai Oriental Art Center's "LuTalk Young China Talk" art talk show, the UP master "1900 Film and Drama Room", who has millions of fans in Station B, introduced himself.
This is the first time that the "1900 Film and Drama Room" has gone from online to offline to face the audience, from why it embarked on the road of short video creation, to how contemporary young people interpret red classics and spread red culture.
In his view, in order to be a good UP master, you need to be attentive, you need skills, you need persistence, you need to resist the ability to resist temptation, at the same time, don't casually take ads, don't give up any platform, "Don't do all kinds of hot things, rub hot spots for a while, but not a long-term solution."
"1900 Film and Drama Room" in "Young China Says"
Another way to do film and television intensive lectures
"I studied teacher training in college, and I should become a Chinese teacher after graduation. I went to the internship that day, and I took three language classes a day, each class was the same content, the same thing had to be repeated every day, and it didn't seem like I wanted it. ”
So, "1900 Film and Drama Room" went to an advertising agency, because advertising has unlimited possibilities. At that time, he did the most cosmetics, gradually crossed over to cars, real estate, IT, and later found that although the ads invited big stars and invested a lot of money, but on various video websites, everyone wanted to do the most was to skip the ads.
After several years of groping in the advertising industry, he is keenly aware of the changes in the industry ecology and the way advertising reaches the audience, there are more and more KOLs and Internet celebrities, and the advertising implants in short videos are more easily accepted by the public.
The "1900 Film and Drama Room" really embarked on the road of short video creation, which began with a debate with the boss: Can the emerging medium of short video be used by me? With a try-and-see mentality, he began to try to transform, opening the door to a new world.
What to do? He likes to read, likes to talk, likes to watch movies, watch TV series, so let's do film and television commentary. The reason why it is named 1900 comes from the male protagonist of the movie "The Pianist of the Sea", 1900, a pianist who has been wandering on the sea all his life, he feels that he is very similar to the other party, and always insists, "My work or my life is what I like." ”
In 2017, the "1900 Film and Drama Room" was launched on Station B. However, being a UP master is not as simple as imagined, especially in a website like B station, it is difficult for newcomers to get ahead.
"At that time, it was popular to take you to watch a movie in three minutes, and if you want to get out, you have to be different from others, they are going to talk about it, I will talk about it." 」 Choosing to speak well means choosing a complex creative path.
The first drama told by "1900 Film and Drama Room" was "Daming Dynasty", which premiered in 2007, a divine work that was underestimated at the time and now has a Douban score of 9.7.
Whether it was editing or reading white, he was a "rookie" at the time, but his commentary had its own charm. For example, there is a famous scene in the play that is drumming and self-immolation, he found that the drum beat is not arranged casually, the script is called "wind blowing lotus leaf fire", from "drumming and cursing Cao". Many viewers did not know this point, so he broke down this paragraph and talked about it in detail.
From "Daming Dynasty" to "Yongzheng Dynasty", "My Regiment Leader My Regiment"... He is good at disassembling and reassembling classic TV series, through the review and collation of a large number of materials, the details that are easy to be ignored are highlighted, so that these TV series can be rejuvenated, and the audience can watch with relish, "It turns out that there are so many details hidden behind this plot, how did you not notice it before?" ”
From 0 fans to 200,000 fans, the "1900 Film and Drama Room" took more than a year. Today, he has more than 1.1 million fans on the B station.
"My videos can be streamed in fine water." Every time he clicked on the video, he found that there were always more than a hundred people watching, and at the same time, there were 330,000 collections, and many people used it as a teaching material, "My video is like a museum or an archive, when you want to revisit the play, or when you want to communicate when watching the play, you can re-click into it." ”
"Whether it is advertising or being an UP master, you are constantly learning new fields, learning from scratch, and constantly expanding the space of your life." From beginning to end, the "1900 Film and Drama Room" is a single fight, no colleagues, no capital interference, he only needs to do his own interest in the selection of topics, responsible for himself.
"Red Classic" series
Red Classic is a rich mine
"The Red Classics are a rich mine, and this year marks the 100th anniversary of the founding of the Communist Party of China, and I think it's time to dig up the treasure in it."
This year, the "1900 Film and Drama Room" launched the "Red Classic" series, and the red film and television dramas produced in different eras such as "Armageddon", "The Great March", "The Great Turn", "GutianJun" and "Founding Ceremony" were all re-"salvaged" by him.
He dissected the silent shouts and heavy past in the flood of history, and a large amount of information was infused behind each issue of the intensive lecture video, and the expansion content of some dramas even accounted for half. At present, this series of videos has been played more than 30 million times on Station B. Interestingly, some of the content has also been used as a teaching material for party lessons.
"This shows that your stuff can stand the test of time and can withstand everyone's repeated tastes, which is a very proud achievement." The "Red Classics" series of "1900 Theater Room" was talked about from April to October, and he was reminded that staring at a series was easy to count fans, but he felt that as long as there was still motivation to do it, it would continue to be done.
Turning to the list of "red classics", one of his most touching works is "The Right Way in the World is Vicissitudes", which premiered in 2009.
The plot of "The Right Way in the World is Vicissitudes" spans 25 years, involving many historical events and many hidden character clues. To this end, he specially listed a set of intensive reference books, which were absorbed first and then exported. This book list includes not only original works, but also various reference books and historical documents. When encountering difficult "hard bones", he would even consult history teachers and party history experts.
"For example, Yang Liren gave himself a code name called 'Li Bingxue', why is it called this? Because it comes from "Zhengyi Song": or for the Liaodong hat, Qingcao Li Ice and Snow. At this point, I have added this remark in particular. ”
Behind the details of mining need to do their own homework, you need to constantly improve. He liked the sayings of the ancients, "Take the law from it, get it", "You do 99% of the work, the final score may be only 60%, if you only do 60% of the work, the final result may be unqualified." To do the content, it takes a lot of effort behind it. ”
Many UP owners pursue efficiency, and their working methods are accustomed to looking at Baidu index, Weibo hot search, Douban ranking first, "I am just the opposite, I just want to talk about it well, as for the heat is not high, I can only resign myself to fate." He stressed that he did not want to be a traffic plaything, "everyone likes to listen to what they do, this is not my original intention." ”
"1900 Film and Drama Room" has not only won the recognition of netizens, but also received the attention of many institutions and units.
In "The Right Way in the World is vicissitudes", the location of the Qu family is called Mathesi Road, which is now Taixing Road. In the first half of this year, Shanghai Metro launched the "Red Tour" punch card activity, inviting the "1900 Film and Drama Room" to serve as a docent, through live video combined with film and television drama to tell the red story behind these stations, so that passengers can explore the red treasures around them.
In June this year, Dongyi launched a tribute work to celebrate the 100th anniversary of the founding of the Communist Party of China, and for the first time put "The Right Way in the World is Vicissitudes" on the drama stage. The "1900 Film and Drama Room" also accepted the invitation of Dongyi and became a volunteer propagandist, and he also organized the first batch of theater troupes to observe this drama. At present, "The Right Way in the World is Vicissitudes" is touring the country, and he plans to invite small partners from all over the country to help promote this drama.
In addition, the "1900 Film and Drama Room" often receives private messages, whether it is a kaoyan who can't stick to it, or an office worker who calls himself a "screw", often drawing strength from his videos.
"You can change some people at a certain moment, from the mood to the outlook on life." "1900 Film and Drama Room" sighed, the original UP master has a lot of possibilities, "in addition to entertainment and entertainment, you can become their friends, become a sustenance in their lives, a direction to encourage them." ”
Editor-in-Charge: Chen Shihuai
Proofreader: Shi Gong