In the daily life of contemporary people, brushing vibrato has almost been equivalent to chasing dramas, shopping, and ordering takeaways, which has become one of the most popular entertainment and relaxation methods for people at all levels, and it is also common for everyone to bring goods with online celebrities live. Among the existing major music short video community platforms in China, Douyin can be described as the top of the industry, not only because of its extensive interest and high activity and has a super high national base, its daily active users have already exceeded 600 million, laying a deep industry foundation for e-commerce live streaming with goods, and with amazing traffic advantages and star agglomeration effects, millions of income anchors emerge in an endless stream, so that businesses in various fields are looking at it.
On November 2nd, the autumn breeze was cool, and it coincided with the landing of the Douyin live e-commerce base in Zhengzhou, and the porcelain and tea industries were also strongly settled, so the listing celebration was held in the Phoenix Tea City on the future road of Zhengzhou. All porcelain and tea merchants and e-commerce elites who are interested in live streaming the goods industry have seized the last wave of e-commerce outlets in 2021 and gathered together!
Government and association leaders: Zhang Xin, chief engineer of Henan Provincial Radio, Film and Television Bureau, Chen Xiaojie, director of the Private Economic Center and deputy director of the Legal Work Committee of the Henan Federation of Industry and Commerce, Cheng Quanyi, director of the Market System Construction Department of the Department of Commerce of Henan Province, Wang Aichun, president of the Henan Pottery Glass Association, Wang Zhen, vice president of the Henan Tea Association, Hu Hongqin, deputy general manager of Henan Tea Group, Shi Xin, planning director, Guan Suiwang, vice chairman of the Council of Henan Tea Culture Communication Alliance, and Song Yan, deputy secretary general of the Henan Tea Culture Communication Alliance Council, came to guide him.
Famous artists, experts and scholars in the industry, Zheng Yanying, vice president of the Chinese Poetry and Calligraphy Research Association and former vice chairman of the Henan Federation of Literature and Painting, Li Jun, deputy secretary general of the research association, Yang Tao, director of the Internship Training Center, Yu Lin, director of the Department of Information Technology, Zhao Lei, chairman of Henan Shangdu Antique Art Investment Company and Tianxia Collection, Li Jianfeng, master of Chinese ceramic design art, Liu Jianjun, master of Chinese ceramic design art, Yang Hongchao, master of Chinese ceramic design art, Chen Zhongliang, general manager of Zhengshang Porcelain Technology Center, master of Ru porcelain, Li Tinghuai's eldest son, Li Chengyuan, general manager of Zhongru Tinghuai Technology Company, Master Zisha, disciple of Li Changhong, master of arts and crafts in Henan Province, Guo Yong, general manager of Sheng Haojun Porcelain, and Hu Zhaoping, director of Henan Tea Culture Museum, attended the meeting.
Industry big coffee: General Manager of Douyin E-commerce Northern Porcelain District Live Broadcasting Base, Deputy General Manager of Yixing Douyin E-commerce Live Broadcasting Base Xue Jianli, ByteDance Henan Branch Mass Consumption Director Cui Yuwen; Media Friends: Li Shaohui, Director of Henan Office of China Ceramic Channel, Li Yongjun, Editor-in-Chief of Henan Guangdong Network, Wei Feng, Head of Henan Radio and Television Yang Tai, Chief Editor of Legal Channel Xie Jinling, Sun Jianbin, President of Henan Radio and Television China Charm Magazine, Zhu Jianjun, General Manager of Tanggong Culture, Zhao Shunli, Assistant Chairman of Zheng Pao Group and Chairman of Zheng Pao Real Estate, Ji Yu, general manager of Chuangfu Company, Zhang Sheng of Dawen Media Group and Dawen Cultural and Creative Research Institute, Song Wei, Wang Yafei and Han Jiqing managers of the management department of Phoenix Tea City Shopping Mall, and the CEOs of merchants and Internet celebrity anchors of Tea City also participated in the grand event.
Wang Dongzheng, general manager of the live broadcast base operation company, a million fan Internet celebrities born in 1998, talked about the planning of the live broadcast base, and Yu Hong, deputy general manager of The Core MCN institution Of Philosophy Interactive Entertainment Company of Douyin, also shared the experience and experience of Internet celebrity incubation and anchor generation operation, pushing the activity to a climax.
As one of the four major ancient civilizations in the world, China has a long history of 5,000 years. In the long-term foreign trade, tea, porcelain and silk are the absolute pillars. Tea accompanied by porcelain, in ancient times from the Maritime Silk Road across the sea, to the Middle East and Europe. At the moment when e-commerce live streaming is popular, tea and porcelain will go out of the Central Plains and go to the world through this emerging spontaneous trade model. This event is based on the theme of porcelain and tea entering the Zhengzhou live broadcast base, relying on the mature management mode and experience of the Zhengzhou Douyin e-commerce live broadcast base, and the strong foundation of the tea and porcelain industry in Zhengzhou, the strong combination of talent resources and the traffic conditions in all directions to form a complementary advantage, to help merchants achieve sustainable development and business growth.
The base has special government policies, including live broadcast enterprise site subsidies, live broadcast enterprise tax rate subsidies, live broadcast enterprise talent subsidies, etc.; at the same time, there are landing companies operating to ensure the rapid landing of platforms and government policies; the platform will assess the number of live broadcast merchants in the base, the activity of live broadcast businesses, and data indicators such as live broadcast transactions GMV. It is intended to form a closed loop of live broadcasting ecology such as government special policies, high-quality supply upturn, anchor empowerment, business training, activity landing, and employment through linkage with the government, industry associations and well-known enterprises, based on the vibrato live broadcast in the core industrial belt area; to help businesses transform e-commerce live broadcasting, expand the e-commerce channels of the industrial belt, help local economic development, and create jobs.
After the listing celebration, systematic training will also be carried out. In the later stage, there is more in-depth live broadcast advanced gameplay training, targeted lectures by industry leaders, one-on-one escort service for professionals, hand-in-hand teaching by senior operation experts, and learning short video shooting production and operation skills. It can also take live broadcast operation, douyin with full entrustment of goods business, signed by relevant companies, match anchors, central control, operation, cooperation in technology, resources, teams, funds and other ways to jointly create a live broadcast room, to achieve win-win income.
At present, there are less than 50 douyin live broadcast bases in the country, with high entry thresholds, strict requirements, and few opportunities, and now only internal invitations are eligible to apply. Not only does it need to have a Douyin small shop, which is open for at least one month, but also needs more than 5 brand business authorizations, as well as the strength of other aspects of software and hardware, as well as the case proof of past service experience and operation capabilities.
Coinciding with the landing of Zhengzhou Douyin e-commerce live broadcast base in Zhengzhou, it was officially awarded and launched on November 2. The base covers an area of more than 2,000 square meters, the base operation team numbers no less than 100 people, has a wealth of experience in the operation of the e-commerce live broadcasting industry, signed a long-term cooperation agreement with the local government, and equipped with a professional tea porcelain supply chain, including shooting base, training center, offline selection center, quality inspection center and other facilities, with a complete operating model and mature training services, is committed to creating a perfect and smooth live e-commerce industry ecological chain for Zhengzhou, injecting new vitality into zhengzhou's tea porcelain market.
The completion of the Zhengzhou Douyin e-commerce live broadcast base can not only accelerate the promotion of local sales in Zhengzhou, but also integrate the national superior resources, help the Zhengzhou tea and porcelain industry upgrade, and speed up the urban revitalization shift.