<h1>In the third quarter report of the orange melon network literature industry in 2021, industry conferences followed, and IP short dramas became an explosive trend</h1>
Autumn is a harvest season, and the online literature industry has also ushered in its own fruitful results.
From the entire industry, to the website platform, to the creators, there are gratifying achievements.
Blockbuster industry conferences followed, and the results were gratifying
On July 19th, the press conference of the Fifth China "Internet Literature +" Conference was held in Beijing, and it was determined that the Fifth China "Internet Literature +" Conference will be held with the theme of "A New Chapter in the Century of Online Literature", and will officially release the annual development report of Chinese online literature and analyze the current situation, ecology and prospects of China's online literature. The conference will hold four "Online Literature +" forums around creation, film and television, copyright, and going out, and will focus on recommending and commending the outstanding online literary writers, outstanding works celebrating the centenary of the founding of the Party, excellent online literary works, excellent IP transformation projects and outstanding overseas original online literary works.
On October 9, the opening ceremony of the conference and the summit forum were officially held, at which the "2020 China Online Literature Development Report" was released, which introduced that in 2020, the scale of China's online literature market reached 24.98 billion yuan, the scale of online literature users reached 460 million, and the average daily active users were about 7.5775 million. In 2020, a total of 29.059 million online literary works were created, and the total number of online literary authors exceeded 21.3 million.
Chinese Online, Reading Group, Shuqi Novel, ByteDance, Migu Reading, iQiyi Novel, Dianzhong Technology, Palm Reading Technology, Baidu Novel and other online literature enterprises participated in the event, and held a sub-forum to show their excellent content achievements, as well as plans for content creation and IP adaptation.
At the closing ceremony of the conference, the Beijing Writers Association and the conference jointly issued the "Convention on professional ethics of online literary writers", and He Changzai, Chensa, and July Xinfan, as representatives of online literary writers, issued the convention at the ceremony site. 10 outstanding online literary works and 18 outstanding film and television IP works were announced, and honorary certificates were awarded. Among them, 10 excellent online literary works are "Feast", "Bu Xu Ji", "Heavy Truck Heroic Wind", "Tomorrow Down", "The Lord of Mystery", "Eight Thousand Mile Road", "Abandoned Son of the World", "The Last Mile Road", "Han Que", "Perfect Suspect", and the 18 excellent film and television IP works are "DaFeng Da Ren Ren", "She and He", "Lang Tao Sha", "Love and Righteousness Spectrum", "Marriage Prison", "Mr. Curator", "Explorer", "Changning Imperial Army", "Iron Bone Zhengzheng", "Shengyin", "Eight Thousand Mile Road", "Long Night Embers", "Chinese-style Human Feelings", "Smashing Pots and Selling Iron to Go to School", "Love and Righteousness", "Marriage Prison", "Mr. Curator", "Explorer", "Changning Imperial Army", "Iron Bone Zhengzheng", "Shengyin", "Eight Thousand Mile Road", "Long Night Embers", "Chinese-style Human Feelings", "Smashing Pots and Selling Iron to Go to School", " Happiness at home", "Criminal Psychologist", "Ci Tianjiao", "There are women better than men".
In August, the State Press and Publication Administration's 2020 "Excellent Realistic Themes and Historical Themes Online Literature Publishing Project" was selected into the list of works, of which 9 works such as "Wang Xietang Qianyan", "Guanhe Is Not Cold", "Qin Official", "I Am Not a Village Official", "He Comes from the Warm Wind", "Big Tea Merchant", "Warm Three Lanes and Seven Alleys", "Cherry Blossoms Still Blooming", "Heavy Truck Heroic Wind" and other 9 works were selected. These works focus on realistic themes and historical themes, praise the themes and practical creations of the era, show the long history and splendid culture of the Chinese nation, and reflect the current high standard of China's online literary creation and publication.
On September 16, the release ceremony of the China Online Literature Influence List (2020) sponsored by the Internet Literature Center of the China Writers Association was held in Shenzhen, Guangdong Province. Among them, "Great Power Battle Falcon" Rifle, "Changle Li: Prosperous World as I Wish" Xiao Riding School, "The First Sequence" Talking Elbow, "Hunting Fake" Liu Xiahua, "Big Dipper Star" Bandit, "2.24 Meters of Sky" Xingzhi, "Feast of Mountains and Rivers" Tianxia Guiyuan, "Han Que" July Xinfan, "Painting Spring Light" Yi Qianzhong, "Warm Three Lanes and Seven Alleys" Yao Ying was selected for the online novel influence list, "Mortal Immortals" Forgot to Speak, "Devouring the Starry Sky" I eat tomatoes, "Perfect World" Chendong, "Yan yuntai" Jiang Shengnan, "A Thought Eternity" Ergen, "The First God of Everlasting Ages" Feng Qingyang, "Creamy Crush" Zhu Ji, "Lady Raiders" Squeak, "Yuanlong" Ren Wei, "Long Night Is Difficult to See" Zijin Chen was selected for the IP adaptation influence list, "Lord of Mystery" Squid who loves diving, "Yuanzun" Silkworm Potato, "Demon God" The Snail that flew out, "Super God Mechanic" Qi Peijia was selected for the overseas influence list, Eagle Eating Chicken, Returning to the Truth, Lemon Yuyan, Yi Xiaoru was selected as a newcomer's new work list.
On September 25th, the "Thirty Years of Chinese Internet Literature" International Summit Forum was held in Changsha, Hunan Province, where Ouyang Youquan, Chen Dingjia, Shan Xiaoxi, Yu Jianxiang, Zhou Xingjie and other well-known scholars and experts at home and abroad participated in the conference with well-known internet writers such as Demon Night, Jungle Wolf, and Pie That Does Not Believe in the World, to summarize the thirty years of Chinese online literature and enter an in-depth discussion on the current academic hot issues of online literature.
On September 26, the 2021 China International Online Literature Week opened in Zhejiang. At the opening ceremony, He Hong, deputy director of the Network Literature Center of the China Writers Association, released the "2021 Report on the Development of International Communication of Chinese Internet Literature". The "Report" pointed out that as of 2020, China's online literature has exported more than 10,000 online works overseas. Among them, more than 4,000 physical books have been authorized, and more than 3,000 translated works have been online. There are more than 100 million users who subscribe to and read the APP, covering most countries and regions in the world, and the international communication has achieved remarkable results.
On the day of the opening ceremony, an international forum on online literature was also held, and online writers such as Tang Jiasanshao, Jiang Shengnan, He Changzai, and Talking Elbow, commentators such as Zhou Zhiqiang and Xia Lie, and leaders of online literature platforms such as Tong Zhilei and Yang Chen made keynote speeches on topics such as online literary creation, IP adaptation, and international communication, and conducted in-depth discussions on how to promote the innovation of online literary content in the digital age, do a good job in the international expression of online literature in Chinese stories, and strengthen the international dissemination of online literature in the post-epidemic era.
The head platform moves frequently, and IP short dramas have become an explosive trend
Since the concept of IP in online literature was proposed, IP adaptation has always been the focus of the development of major platforms in the online literature industry, and IP adaptation plans for their respective platforms have emerged in an endless stream, which can be described as a hundred flowers.
In terms of film and television adaptation, two phenomenal adaptations were launched in the third quarter, attracting countless viewers and unprecedented popularity. The first is adapted from Gu Man's "You Are My Glory", starring Yang Yang, Di Li Reba and Pan Yueming. The second work is "Zhou Sheng As It Was", adapted from Mo BaoFeibao's "A Lifetime of Beautiful Bones", starring Ren Jialun and Bai Lu. During the broadcast of the two works, topics related to them were frequently on the hot search, and once formed a grand situation of brushing the screen, and the original novel was also at the forefront of the list on the novel platforms such as Shuqi Novel and Migu Reading, and even the first in the list.
In terms of anime adaptation, it is still the first throne of "Douluo Continent" to sit firmly in the heat every year, "The Fourth Season of Fighting Broken Sky" has been broadcast, "Perfect World" has risen to the second place, "Lingjian Zun", "Peerless Martial God", "Demon God", "Star Change", "Young Song Wind Flower Snow Moon Chapter", "Yuanlong Season 2" have very good results.
In addition, the most eye-catching thing is that Tencent Video held an annual animation conference and announced the adaptation plan of 104 national comics, including 29 high-quality IP sequels, such as "Breaking the Sky" and two special episodes, "Wudong Qiankun Season 3", "Full-time Master Season 3", "Full-time Mage Season 6", "Star Change Season 4", "Devouring Starry Sky Season 2", "Snow Eagle Lord Season 3", "Perfect World Season 2", "One Thought Eternal Inheritance". A large number of classic novel adaptations of anime are more exciting, including "Sword Line in the Snow", "Sword Coming", "Shade of the Sky", "Yuanzun", "Immortal", "Immortal Reversal", "Zichuan", "Lord of Mystery", "Evil Law", "Card Disciple", "Legend of the Master", "Dafeng Da ren", "Let go of the witch", "The First Immortal of Kendo", "Shuluo Martial God", "Douluo Continent 2 Peerless Tangmen", "Global Gao Wu", "Great King Spare Life", "Legend of the Little Soldier" and other popular works.
On October 31, "The Three-Year Covenant of Breaking the Sky" was launched, the number of broadcasts quickly exceeded 100 million, and related topics quickly appeared on weibo, douyin, Zhihu and other platforms, showing unprecedented popularity, and the praise words of "the peak of national comics" can be seen everywhere.
IP short dramas have once again achieved gratifying results, and many platforms have worked together to detonate the popularity of short dramas. Among them, the IP adaptation of Shuqi is extremely eye-catching, and there are four adaptations of IP to start shooting, namely "Brother is dying again", "Master brother always wants to blossom", "Disguised Bride", and Shuqi's first costume short drama "Evil King Divine Princess: Medical Hand Covering the Sky". In addition, the short drama "Falling in Love with You Before Falling in Love", jointly produced by Shuqi Novel and Tianrui Pictures, became the first in the Youku short drama popularity list in only 12 hours, and at the same time, it was listed in the top 2 of the Youku novel adaptation hot list, becoming the only short drama work in the same period list.
Since the beginning of this year, Shuqi has 8 online IP works adapted into short dramas, which are listed on Youku, Mango TV, Kuaishou and other platforms. Among them, the sub-account income of "Tonight's Stars Like You" reached 300%, and Mango TV jointly invested in "The Law of The Use of Lies", "Splendid Phoenix" was rated as a Kuaishou A-class work, and Shuqi IP became a dark horse in the short drama market.
Mi Reading Novel and mango TV, the head of the long video platform, reached a cooperation, the two sides will give full play to their respective advantages, in the high-quality IP development, high-quality micro-short drama production and other aspects of deep linkage, jointly innovate IP incubation content forms, and promote the development of the micro-short drama industry in the direction of high quality and high-quality. The two sides made "Su Ye's Careful Liver is the Darling of the Group" and "My Little Cute Blackened" into a high-quality micro-short drama. Up to now, the number of IP micro-short dramas developed by Mi Reading has reached 43, including many high-quality dramas such as "The Right Pet Diao Concubine", "The Bride of the River God", "Qin Ye's Little Dumb" and so on, and the number of micro-short dramas has exceeded 4.5 billion, and the highest number of single episodes has exceeded 100 million.
The short drama "My Ace Girlfriend" adapted from the novel adaptation of The Tower Reading Novel was launched on the Kuaishou Xingmang Theater, and not long ago, the short drama work "The Moment of Star Movement" adapted from the original novel work "The National Film Emperor Secretly Loves Me" by the author of the Tower Reading Novel, which was played 49.22 million times on Douyin.
In order to further broaden the value of IP and realize the linkage of the industrial chain of one fish and more eating, in addition to iQIYI's "Yunteng Plan", iQIYI Novel and iQIYI Animation launched the "Wind and Thunder Plan" to provide original novels for animation and comic adaptation, and at the same time support the rapid transformation of original animation works into novels, so as to realize the value expansion between text and animation under the same IP.
In addition to the news of the above several major IP fields, there are also several information from the top network text platforms in the industry that are also very worthy of attention.
Chinese Online, Bubble Mart and Eagle Corner Network have participated in the B+ round of investment in well-known domestic animation companies, two points and very animation, in addition, Chinese Online has also cooperated with Tencent, Bilibili and other platforms. Drama understands that in 2021, a number of anime works adapted from Chinese online boutique IP are being created.
Tomato Novels announced that Feng Timo served as the chief reading officer of Tomato Novels. On the basis of "sweet girly voice", "clear green uncle tone", "cheerful youth tone" and other sounds, the tomato novel AI reading function has added the first star tone - "Feng Timo Girl Tone", and the launch of Feng Timo tone is only the beginning of tomato novel research and development of star sounds, and more star sounds are worth looking forward to.
Dianzhong Technology ushered in the 10th anniversary of the company's establishment and launched a new content brand "Dianzhong Literature". In the past ten years, Dianzhong Technology has gradually developed into an Internet platform enterprise with a perfect writer incubation and training system, and a cultural ecosystem of writers, readers and platforms for mutual prosperity and co-prosperity. At present, Dianzhong Technology has 190,000 copyrights, 350 million registered users, and more than 50 million monthly active users.
On September 30th, at the "IP Express" special session of the China International Animation Festival China Internet Writers Village, Palm Reading Technology and Kaiying Network reached a cooperation agreement to sign a contract with the well-known writer Luo Chengdong to create the novel "Blue Moon Era" based on the classic IP "Blue Moon" of Kaiying Network. In this cooperation, Palm Reading Culture will not only be responsible for the copyright operation and promotion of "Blue Moon Era", but also link up with Shanghai Science and Technology Literature Publishing House to publish the novel physically.
On October 28, an industry merger news caused a sensation in the online literary circle, Shanghai Seven Cats Culture Media Co., Ltd. officially acquired Beijing Fantasy Zongheng Network Technology Co., Ltd., holding 98% of the shares. Seven Cats was founded in 2017, Zongheng Chinese Network was founded in 2008, Seven Cats and Zongheng are actually controlled companies by Baidu, and the merger of the two is a major development strategy of Baidu in the field of online literature. After the merger, Han Hongchang, the legal representative of Seven Cats, became the chairman of Zongheng Chinese Network, and Zhang Yunfan, the legal representative of Zongheng Chinese Network, served as the co-CEO and director of Zongheng.
Industry exchanges have been further strengthened, and the author's creative enthusiasm is still high
On October 14, the second congress of the Jiangsu Internet Writers Association was held in Nanjing, and 105 representatives of online literary workers from all over the province attended the meeting. Review and summarize the achievements of the Internet Literature Cause since the establishment of the Jiangsu Provincial Network Writers Association, and make a work report on behalf of the first council of the Jiangsu Network Writers Association. In the past five years, the Jiangsu Provincial Network Writers Association has developed a total of 545 members, of which 127 have become members of the Jiangsu Writers Association, 40 have become members of the Chinese Writers Association, and 11 districted cities have established municipal network writers associations. According to incomplete statistics, in the past five years, members of the Jiangsu Provincial Network Writers Association have created more than 2,000 online literary works, and a large number of high-quality works recognized by the industry and society have been born. In the new election, Chen Bin (dancing) was re-elected as the chairman, Ding Lingtao (forgetting to speak), Wang Shuo, Wang Hui (innocent), Lu Jing (Tianxia Guiyuan), Zhu Hongzhi (I eat tomatoes), Liu Ye (Xiao Riding School), Liu Huajun (Silent Moon Kyaukjiao), Li Wei, Wu Zhengjun, Zhang Jiao (Rain Devil), Zhang Nianping (more vulgar), Duan Wuming (Zhuo Muxian), Xu Zhen (Angel Oscar), Jiang Gang (in alphabetical order) were elected vice chairmen.
On October 25, the inaugural meeting of the Jiangxi Internet Writers Association was held in Nanchang, and 101 representatives from all over Jiangxi attended the meeting. The meeting elected the presidium of the first council of the Jiangxi Network Writers Association. Li Tao (Jing Wuji) was elected chairman of the Jiangxi Provincial Network Writers Association, and Mao Zhihui (Jiudeng Heshan), Deng Jian (Shangshan Hit the Tiger), Ren Zhenhua (Xia Yanbing), Liu Junjun, Wu Zhenming (Pure Love sharp brother), Xu Caixia (Ah Cai), Zeng Qingsheng, lan Liang (Bai Lixi) (in alphabetical order of surnames) were elected as vice chairmen. He Chuang (Cao Xuan) was hired as the first secretary general of the Jiangxi Provincial Network Writers Association, and Li Fenfen was appointed as the deputy secretary-general.
Orange melon codeword has been committed to lowering the threshold of online novel writing, making creation simpler, making codewords no longer lonely, and allowing every creator with a dream to enjoy the fun of creation. In the third quarter, Orange Melon Codeword opened the National Creation Contest, which stimulated the creative enthusiasm of the majority of authors, and during the competition, the daily number of words created by writers generally increased by more than 30%, and the average number of code words per day for the last person on the list was more than 20,000.
In the third quarter, it was the summer, and the creative situation of online writers had changed more than in the previous two quarters. According to the statistics of orange melon code words, more than 89% of the authors maintain the status of daily change, of which 75% of the authors have more than 4,000 words per day, and 38% of the authors have more than 6 hours of code words per day.
In addition, in the summer, the time of online writers is more concentrated in the evening, and it is very common to stay up late to code words. Perhaps because of the hot daytime weather, more than 45% of the authors' main code word time is from 22:00 to 3:00 a.m. the next day.