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Why is the scheduling rate extremely low, and "Hanging on to the Heart" can break the tens of millions of box office miracles just by word of mouth?

Film and television word-of-mouth list (WeChat ID: yingshikoubei): Recently blockbusters have gathered, "Pirates of the Caribbean 5" has unbeatable momentum, "Eat Eat" Love" is full of attention, Zheng Kai's "Extras" lineup is also eye-catching, compared to this "Hanging on the Heart" is much more low-key and bleak.

Why is the scheduling rate extremely low, and "Hanging on to the Heart" can break the tens of millions of box office miracles just by word of mouth?

The director's name is unknown, the actor's name is unknown and there is no box office appeal, but this "three noes" movie of "no budget, no big coffee, no big director" actually broke tens of millions in three days, Douban went up to 6.9, and the film ratings ranked in the top three in the same period, and also engaged in the novelty model of "network-academy linkage".

Why is the scheduling rate extremely low, and "Hanging on to the Heart" can break the tens of millions of box office miracles just by word of mouth?

Seeing the "network-academy linkage" model is not a bit blind, or you know and then a few big words pop up in your head - "The director is crazy!" In fact, the "online theater linkage" model is that when the movie is released in the same period of the film industry, you can watch it online, and buy tickets like in the movie theater, with 9.9 members, 19.9 non-members, and Youku solo broadcasting. Xiaobian paid display 9.5, and small partners drink Coke and eat potato chips brush drama, which feels doubly cool!

Why is the scheduling rate extremely low, and "Hanging on to the Heart" can break the tens of millions of box office miracles just by word of mouth?

The story goes something like this: the little boss Yang Million and his wife Marilyn run a cyclamen hotel together, Yang Million suffers from some kind of hidden disease and suspects that his wife has brought a green hat for himself, so he buys a murder through the jianghu Lang Zhongbi, and then involves a group of small people in a series of ridiculous stories.

Why is the scheduling rate extremely low, and "Hanging on to the Heart" can break the tens of millions of box office miracles just by word of mouth?

Director Li Yuhe is an authentic northeasterner, personally created the script is not finished, but also got a whole northeast dubbing, with the cold weather in the northeast and red and green big flower cloth, the authentic northeast atmosphere is overwhelming. The actors also all use drama actors, and the deep drama team has impeccable acting skills throughout the film, and is full of a "sketch-style" sense of humor, and the sense of humor is natural.

Why is the scheduling rate extremely low, and "Hanging on to the Heart" can break the tens of millions of box office miracles just by word of mouth?

The most famous estimate of the whole movie is that This Ren Suxi, who has participated in "Donkey Got Water", but in this crew with an overall budget of less than 2 million, she said that the "fake chest false eyelashes wig set" used in the play adds up to less than 100 yuan, and the crew has no money to eat and is very happy to see the potato shreds.

Why is the scheduling rate extremely low, and "Hanging on to the Heart" can break the tens of millions of box office miracles just by word of mouth?

This movie was not optimistic at the beginning of the release, the scheduling rate was extremely low, but it broke through ten million in three days and became a box office dark horse, which surprised the industry. This so-called "three noes" film in just 24 days of shooting relying on the actors' collective explosive acting skills and excellent scripts, together created a low-ranking film rate only by word of mouth to attract tens of millions of box office miracles, in the face of the domestic "high value and low acting skills" status quo, "hanging on the heart" This slap is loudly played. At the same time, it also makes people ponder whether this "network-academy linkage" model is novel, but whether it is behind the emergence of high-quality films with too low helplessness and heartache.

Why is the scheduling rate extremely low, and "Hanging on to the Heart" can break the tens of millions of box office miracles just by word of mouth?

Now most movies do not dare to use multiple characters interspersed with narrative, but this "Hanging on the Heart" plays the heartbeat, using the "chapter body" narrative to give people a sense of the pleasure of reading the novel, wave after wave of climaxes are unbearable, and the plot and suspense make people shout and burn their brains. The film also adopts the humor of black and white silent films of the Chaplin era, raising the level of comedy humor to a higher level.

Why is the scheduling rate extremely low, and "Hanging on to the Heart" can break the tens of millions of box office miracles just by word of mouth?

In addition, although "Carrying a Heart and Hanging On the Guts" is the debut work of director Li Yuhe, it is really worthy of impressive attention in terms of the evaluation and awards of this film. If we compare it with the "Eat Eat" Love" in the same period, we can't help but think, the same is the directorial debut from the class, Cai Kangyong's starting point is even higher, why the reputation and evaluation of the two films will be so much worse. At the same time, the editor also looks forward to the special talking Cai Kangyong can use the next film to tell us a different story.

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